Mateus Kratz
Verified Expert in Product Management
Product Manager
Nairobi, Nairobi County, Kenya
Toptal member since November 21, 2019
Mateus is a seasoned product professional with experience in the European, African, Asian, and Middle Eastern markets. He founded three startups in government tech, real estate, and eCommerce and worked as a product manager at Grab and Meta. His focus is on emerging markets and first-time internet users.
Project Highlights
Expertise
- Balsamiq
- Business to Consumer (B2C)
- Confluence
- Jira
- Mobile Apps
- Scrum
- Workshop Facilitation
Work Experience
Chief Product Officer
Kapu Africa
- Built a solid offline footprint (20+ supermarkets).
- Developed an eCommerce platform with 10,000+ orders per day.
- Raised money for the company with our CEO (pre-seed, seed, pre-series A).
- Built a team of product managers, data scientists, product designers, and engineers.
Product Manager
- Built a product vision to align the team, stakeholders, and leadership.
- Defined and executed a product strategy for people's safety and security products within the company in an enterprise production environment. Products were used for internal users as well as externalized via the enterprise products offer (Workplace).
- Worked closely with cross-functional stakeholders across Europe, Asia, and the US to implement projects.
Lead Product Manager
Grab
- Worked on the driver app team as a PM, focusing on new drivers.
- Went on the ground to eight countries in Southeast Asia to research user needs.
- Led a team of user researchers, designers, engineers, and product analysts from developing a compelling strategy for our app to executing on our product road map.
- Analyzed the possibility of developing new income sources for drivers aside from driving with the goal to uplift earnings and improve retention as well as profitability for the business.
- Worked across multiple business functions to establish a new model for on-car advertisements that drivers could apply for via the driver app.
Co-founder, Product Lead
Buergeramt Termine
- Conducted user research through interviews to define the problem space (broken user experience) and developed a hypothesis for the solution space (a fully automated waiting list).
- Built prototypes to confirm USP with a landing page and AdWords - validated hypotheses reaching 30 paid bookings per day.
- Conceived the initial user-flow to reduce the payment default ratio from 5% to 2% and further iterated on features to cut it to 0.5%.
- Co-developed the PR strategy for the start-up, which was featured in all major German newspapers and TV stations.
- Worked closely with engineers to solve technical issues related to network usage.
Country Manager
ROI Hunter
- Opened a new office and implemented the required compliance structure to operate a company in Germany.
- Hired and managed a team of four people to drive business development activities in Germany, Austria, and Switzerland.
- Pitched the product to first customers to understand the USP of the product and its shortcomings.
- Supported business development activities in Brazil and liaised with ROI Hunter's key partner Facebook.
- Supported the founding team in its capital raising activities. This included the development of a compelling investor story (strategy) and pitch decks.
Co-founder, Product Lead
KautionsRetter
- Conducted 70 customer interviews to develop insights about the target market and defined MVP.
- Designed and led usability studies with over 100 participants and A/B-tested the communication of the product USP, sending newsletters to over 40,000 recipients. The messaging overall performed 10% better than the industry reference group.
- Built a first MVP to test the market and pivoted the product after poor adoption of the first cohort. The second product iteration performed 235% better than the initial product.
- Led the team and revamped the engineering process, implementing Kanban framework and other Agile methodologies.
- Liaised with existing investors and pitched the company vision at several investor events.
M&A Analyst
KBR Group
- Built financial models for M&A deals related to privatization and infrastructure projects.
- Performed market research by interviewing experts and analyzing public data.
- Worked on expert opinion for the merger of two large chemical companies.
Project History
JobStars: New App Vision
Evaluated the client's product against the competitive landscape leading to the development of a new product strategy.
BSynchro
https://www.bsynchro.com/Advised the client's product team on its development of the first-ever B2B insurance aggregator product in Lebanon.
Education
Master's Degree in Business Administration
ESCP Europe - Paris, France
Bachelor's Degree in Economics
Universitat Barcelona - Barcelona. Spain
Bachelor's Degree in Economics
Bamberg University - Bamberg, Germany
Skills
Tools
Jira, Confluence, Trello, Balsamiq, Zeplin, Tableau, Google Analytics, InVision, Slack
Paradigms
Scrum, Kanban, Design Thinking
Platforms
Zendesk
Industry Expertise
Education Technology (Edtech)
Other
Business to Consumer (B2C), Android, iOS, Web, User Research, Mobile Apps, UX Thinking, Stakeholder Interviews, Stakeholder Management, Team Leadership, Software as a Service (SaaS), Roadmaps, Product Strategy, Product Vision, Cross-functional Team Leadership, Leadership, Project Execution, Security, Motivation, Cross-cultural Collaboration, B2B, Enterprise, Marketing Technology (MarTech), Govtech, SQL, Discovery Workshops, Workshop Facilitation, Brainstorming, Mobile UX, Management, Entrepreneurship, Engineering
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