Matthew Gaeta

To coincide with the launch of personal loans from Goldman Sachs's new consumer bank, Marcus, I launched a set of free credit score monitoring and debt management tools to execute the mission of Marcus—to become a digital bank that is on the customer's side.

I owned the MVP feature definitions and designs, influenced the scope of qualitative testing, identified necessary vendor relationships and negotiated contract terms, and managed a team of developers to deliver ahead of schedule.

The product is free to all Marcus customers, and the MVP features I defined still function in the iteration live today used by 100,000s of people.

I built the business case and pitched the notion of a B2C offering through a mobile app of my own design to the CEO and leadership team.

I also hired and managed a geographically diverse team of mobile developers, front-end developers, and designers to bring my mockups to reality and launch.

Ultimately, I was responsible for research, testing, sprint executions, App Store submissions, and vigorous product improvements which brought about an increase in app installs from a few hundred at launch to over 20,000 per month before I left the company.

The design and features developed in this time are still in production use for that company today.

I led a team that introduced a design system across all of Marcus—we set rules for when specific layouts, images, and interactions must be used to ensure consistency throughout the experience.

The design system was also an opportunity for this team to bring various product experiences across Marcus back to a common ground, unifying the look and feel for all things Marcus.

The implementation of this design system was also an opportunity for this team to upgrade the version of AEM that site is built on. I managed the team that rebuilt the entire site at the template and component level with the new designs in mind, in a way that allows business and content managers to stand up new landing pages without dependencies on the development team or development sprint cycles.

The result was a fresh feel for the website, a measure toward confident design consistency, reduced latency on page loads, and the ability to test/create marketing/content updates on-the-fly to marked business value.

I led the design and development of a new feature that brought the IMAX aspect ratio to at-home streaming for the first time, impacting hundreds of millions of users.

I pitched the approach that included changes to all screens and video players on the web and mobile apps. I managed the execution of a project that touched every part of Disney+ and the teams I coordinated with at Marvel Studios and IMAX.

I led a team transforming how users interact with Spotify by creating participatory ways to discover new music, including the "In the spotlight" feature.

This effort involved intensive competitive analysis of not-apparently-adjacent competitors such as TikTok.

Pitching this work was a big departure for an app that has lived most of its life as a best-in-class 'in the pocket' experience—winning approval to bring interactive elements (and get users used to looking at Spotify and listening through it) was no small feat. It has paid dividends.