Matti Kakkori

The project centered around building a complex AI application utilizing GIS and mapping technologies for a startup. A complete end-to-end strategy and development project that included:
- Developing a well researched customer-needs driven product strategy
- Coding a quick and dirty mockup to test assumptions with lead customers
- Specifying and leading the development of an MVP version of the software
- Creating product marketing materials and launching the product in a large industry trade show
- Leading the technical sales for the product
- Running engineering and building a structured agile development process for further improvements
- Through multiple architecture and technology improvements reaching V4 of the software and 40+ B2B customers

Some basic technologies used in the project: AWS, Laravel, Django, Mapbox, ESRI, JIRA, Python, Jupyter, etc.

Led the product definition for an AI/NLP-driven software product that can ingest a huge amount of textual data, analyze and enrich it and then provide detailed insights into perception people and markets have about brands and products.

The software product is delivered as a SaaS product.

The product portfolio comprised of 20+ devices that as whole were very successful and were generating $5+ billion in revenue annually. But overall the marketing message and effectiveness of the product development was suffering from a too complicated offering.

I created a thorough market and consumer needs-driven analysis on how to re-structure the product portfolio to be more balanced and more accurately capture the market volume and demand.

The strategy was adopted and implemented as part of a larger restructuring of the business unit.

Foldpass is a simple turn-based game where users can write short text passages and invite friends to complete the three-line haiku poem.

The result can then be made into a well-designed poster through an embedded poster editor with downloadable poster packs.

I led the design, development, and launch of the application.

The architecture was a Phonegap-based iOS application connecting to a Django back end.

Led the product strategy, design, and development for a mobile device screen insurance product for the Mexican market.

The mobile application was designed to run on both iOS and Android and was built on Apache Cordova. The backend and the web interface used by customers and the repair was a simple Django/Bootstrap development.

I wireframed the application and UX in detail and led the engineering project with a development company.

Dsider was an idea of a decision-making platform with a social component. Users could enter criteria that are important in their decision, weigh them, and also include friends' opinions. The weighted algorithm then recommended the choice.

I ran the UX and product development for the application and managed the off-shored development of the back-end server and the mobile application.

The project scope was to design a long-term plan (2-5 years) for a leading smartphone experience for the US market.

The project team was huge with participants ranging from executive office to sales and marketing to HW engineering.

The project considered various inputs from consumer and technology trends to competitive M&A transactions and developed HW and SW prototypes and mockups.

Earlier the company development was more ad-hoc and focused on heads-down coding.

I established an agile development process when the team started growing. The development team adopted the system of 2-week sprints with well defined epics, user stories and tasks in JIRA.

The implementation of the agile process sped up the development of new features and products. (Of course, hring a larger team didn't hurt either. ;-) )