Murali Rangarajan
Verified Expert in Product Management
Product Manager
Ottawa, ON, Canada
Toptal member since October 22, 2020
Murali is a results-driven product leader with over a decade of experience launching and scaling enterprise-class B2B and B2C SaaS products. He has a proven track record in driving revenue growth and profitability through data-driven insights and leading cross-functional teams of 25 members to achieve exceptional business outcomes. Murali is currently a Director of Product at SurveyMonkey, overseeing a portfolio of products, solutions, and mobile apps that contribute to over $70 million in ARR.
Project Highlights
Expertise
- Agile Product Management
- Feature Backlog Prioritization
- Jira
- Leadership
- Omniture
- Product Roadmaps
- Product Strategy
- Scrum
Work Experience
Lead Product Manager
SurveyMonkey
- Owned the vision, strategy, and roadmap and grew self-serve business revenue for SurveyMonkey Audience, an online marketplace product connecting millions of researchers with a global panel of 175 million survey respondents.
- Introduced AI-powered features to empower DIY quantitative research and conducted A/B experiments to optimize the self-serve funnel, driving a 10% YoY growth in conversion rates and a 35% increase in average order value (AOV) within a year.
- Enabled better instrumentation for tracking costs and reduced average marketplace CPIs (cost per survey response) by 22% for proprietary and partner panels; exceeded 2022 gross margin goals for the market research business.
- Strengthened the partner ecosystem by onboarding new B2B sample partners and negotiating better rate cards with vendors, resulting in $450,000 incremental revenue via improved deal win rates (tech vertical) and $250,000 annual cost savings.
Director, Product Management
ZL Tech
- Managed a team of three PMs and oversaw the ZL Unified Archive (ZL UA) suite of products with $20 million ARR; led the research, discovery, and MVP rollout phase for the novel ZL People Analytics product, bridging information governance and analytics.
- Spearheaded the launch of the highly requested Slack Discovery API integration, which allowed customers to easily search and retrieve Slack conversations for eDiscovery and Compliance, resulting in $700,000 ACV in new business and renewals.
- Championed a culture of problem discovery and UX centricity within the PM org by setting up processes for product research, design, and UX validation before MVP to enable well-informed product decisions and customer outcomes.
Manager, Product Management
Deloitte
- Managed the digital platform and associated services for Deloitte's HR subscription program (fka Bersin) with $24 million in ARR, delivering proprietary research, diagnostic, and analytic tools on the cloud to 50,000+ HR professionals in over 400 enterprises.
- Leveraged data-driven insights to influence cross-functional stakeholders and drive the development of a user-centric product roadmap, leading to an impressive 8-point increase in NPS score and a 7% growth in net dollar renewal rates.
- Managed and mentored teams of product managers, designers, and engineers and provided guidance on strengths, performance, career goals, and growth opportunities.
- Boosted user engagement by 10% YoY through iterative homepage redesign, enhanced search functionality, and personalized content recommendations powered by machine learning.
Senior Product Manager | PM Lead
ZL Technologies
- Launched new ZL UA versions with advanced text analytics and enterprise search features, and assisted leadership, sales, and marketing in GTM planning, leading to multi-million-dollar deals in pharma and financial verticals.
- Influenced technical leadership (VPs and CXOs) of large clients on the value proposition of new releases and drove the adoption of ZL UA v8.0 release to 75% of the client base within a year of launch, generating over $1.5 million in service revenues.
- Led five software release cycles using Agile methodologies (Scrum); Managed a team of product managers, spearheaded a 2-year roadmap for ZL UA, and laid out actionable release plans.
- Served as the SME for key application areas in the RFP and RFI submission process and managed acceptance criteria definition and SOW updates for custom enhancements in enterprise deals.
- Collaborated closely with channel partners and alliance customers for onboarding, enhancements, and solutions development–conducted product demos, presentations, and webinars for partner/sales enablement.
Project History
Advanced Search and Term Hits
https://www.zlti.com/discovery-manager/Led the design and launch of an advanced search interface and term hits feature that became a key differentiator and strengthened core competencies, leading to enterprise deal wins worth $3+ million.
Modernized Digital Application
Led the migration of the digital ecosystem for Deloitte's subscription service offering to a centralized AWS infrastructure with SOC 2 compliance leading to significant cost savings in maintenance overhead
Search Index Overhaul
Led the release adoption for the ZL platform major release with a complete overhaul of search back-end infrastructure, generating over $1.5 million in service revenues for the company
Education
MBA in Finance and Strategy
Washington University in St. Louis - St. Louis, MO
Bachelor of Technology Degree in Electronics and Communication Engineering
National Institute of Technology - Tiruchirappalli, India
Certifications
Certified Scrum Master
Scrum Alliance
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Machine Learning
Stanford University
Skills
Tools
Jira, Confluence, Google Analytics, Zoom, Slack, Jupyter, Splunk, Tableau, Figma, Looker, Postman
Paradigms
Agile Product Management, Scrum, Agile, Marketplace Platforms
Platforms
Omniture, Jupyter Notebook, Mixpanel
Other
Product Strategy, Client Management, User Requirements, Feature Backlog Prioritization, Feature Prioritization, Product Roadmaps, Technical Product Management, Product Management, B2B, SaaS, Miro, Microsoft Office, Microsoft Teams, Leadership, Data Analysis, UX Design, Scrum Master, Project Management, Project Planning, Stakeholder Management, Technical Leadership, QA Testing, APIs, Key Performance Indicators (KPIs), SQL, Digital Strategy, Product Analytics, User Research, Machine Learning, Data Science, User-centered Design (UCD), Software Engineering, Snowflake, Amplitude, Python, A/B Testing, Beta Testing
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