Murali Rangarajan, Product Manager in Ottawa, ON, Canada
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Murali Rangarajan

Verified Expert  in Product Management

Product Manager

Location
Ottawa, ON, Canada
Toptal Member Since
October 22, 2020

Murali is a results-driven product leader with over a decade of experience launching and scaling enterprise-class B2B and B2C SaaS products. He has a proven track record in driving revenue growth and profitability through data-driven insights and leading cross-functional teams of 25 members to achieve exceptional business outcomes. Murali is currently the senior manager of product at SurveyMonkey, overseeing a portfolio of products, solutions, and mobile apps that contribute to over $65M in ARR.

Project Highlights

Advanced Search and Term Hits
Led the design and launch of an advanced search interface and term hits feature that became a key differentiator and strengthened core competencies, leading to enterprise deal wins worth $3+ million.
Modernized Digital Application
Led the migration of the digital ecosystem for Deloitte's subscription service offering to a centralized AWS infrastructure with SOC 2 compliance leading to significant cost savings in maintenance overhead
Search Index Overhaul
Led the release adoption for the ZL platform major release with a complete overhaul of search back-end infrastructure, generating over $1.5 million in service revenues for the company

Expertise

Work Experience

Lead Product Manager

2021 - PRESENT
SurveyMonkey
  • Owned the vision, strategy, and roadmap and grew self-serve business revenue for SurveyMonkey Audience, an online marketplace product connecting millions of researchers with a global panel of 175 million survey respondents.
  • Introduced AI-powered features to empower DIY quantitative research and conducted A/B experiments to optimize the self-serve funnel, driving a 10% YoY growth in conversion rates and a 35% increase in average order value (AOV) within a year.
  • Enabled better instrumentation for tracking costs and reduced average marketplace CPIs (cost per survey response) by 22% for proprietary and partner panels; exceeded 2022 gross margin goals for the market research business.
  • Strengthened the partner ecosystem by onboarding new B2B sample partners and negotiating better rate cards with vendors, resulting in $450,000 incremental revenue via improved deal win rates (tech vertical) and $250,000 annual cost savings.

Director, Product Management

2020 - 2021
ZL Tech
  • Managed a team of three PMs and oversaw the ZL Unified Archive (ZL UA) suite of products with $20 million ARR; led the research, discovery, and MVP rollout phase for the novel ZL People Analytics product, bridging information governance and analytics.
  • Spearheaded the launch of the highly requested Slack Discovery API integration, which allowed customers to easily search and retrieve Slack conversations for eDiscovery and Compliance, resulting in $700,000 ACV in new business and renewals.
  • Championed a culture of problem discovery and UX centricity within the PM org by setting up processes for product research, design, and UX validation before MVP to enable well-informed product decisions and customer outcomes.

Manager, Product Management

2018 - 2020
Deloitte
  • Managed the digital platform and associated services for Deloitte's HR subscription program (fka Bersin) with $24 million in ARR, delivering proprietary research, diagnostic, and analytic tools on the cloud to 50,000+ HR professionals in over 400 enterprises.
  • Leveraged data-driven insights to influence cross-functional stakeholders and drive the development of a user-centric product roadmap, leading to an impressive 8-point increase in NPS score and a 7% growth in net dollar renewal rates.
  • Managed and mentored teams of product managers, designers, and engineers and provided guidance on strengths, performance, career goals, and growth opportunities.
  • Boosted user engagement by 10% YoY through iterative homepage redesign, enhanced search functionality, and personalized content recommendations powered by machine learning.

Senior Product Manager | PM Lead

2013 - 2018
ZL Technologies
  • Launched new ZL UA versions with advanced text analytics and enterprise search features, and assisted leadership, sales, and marketing in GTM planning, leading to multi-million-dollar deals in pharma and financial verticals.
  • Influenced technical leadership (VPs and CXOs) of large clients on the value proposition of new releases and drove the adoption of ZL UA v8.0 release to 75% of the client base within a year of launch, generating over $1.5 million in service revenues.
  • Led five software release cycles using Agile methodologies (Scrum); Managed a team of product managers, spearheaded a 2-year roadmap for ZL UA, and laid out actionable release plans.
  • Served as the SME for key application areas in the RFP and RFI submission process and managed acceptance criteria definition and SOW updates for custom enhancements in enterprise deals.
  • Collaborated closely with channel partners and alliance customers for onboarding, enhancements, and solutions development–conducted product demos, presentations, and webinars for partner/sales enablement.

Advanced Search and Term Hits

https://www.zlti.com/discovery-manager/

Led the design and launch of an advanced search interface and term hits feature that became a key differentiator and strengthened core competencies, leading to enterprise deal wins worth $3+ million.

ZL E-Discovery was relaunched with advanced ECA (early case analysis) capabilities that put the solution far ahead of the curve among all the players in the space. I led the design and development of the most advanced and complex enterprise search capability the company had built. I worked together with clients and prospects to understand intricate user needs clearly and managed the development of a robust scalable solution for large enterprises that had vast swathes of unstructured data. The solution also provided a term hits report that provided deep insights into the underlying search results and helped our clients make informed case decisions. I analyzed performance data in production environments to provide feedback to engineering which reduced the search times by 75% compared to initial results.

Modernized Digital Application

Led the migration of the digital ecosystem for Deloitte's subscription service offering to a centralized AWS infrastructure with SOC 2 compliance leading to significant cost savings in maintenance overhead

The research and sensing digital ecosystem was moved from a local infrastructure to a centralized AWS platform that streamlined development and deployment processes as well as boosted the application security. The project saved significant costs in DevOps resources and optimized hardware utilizations by leveraging the economies of scale of a centralized architecture.

Search Index Overhaul

Led the release adoption for the ZL platform major release with a complete overhaul of search back-end infrastructure, generating over $1.5 million in service revenues for the company

With the launch of ZL 8.0 major release, the entire search back-end infrastructure had been overhauled and made robust, including a performance boost, parallel querying support, and compressed storage of search indices. I led the release adoption across our enterprise clients by serving as a technical evangelist. I presented to technical leadership (VPs, CXOs) of large clients on the value proposition and drove the adoption to 75% of the client base within a year of launch. I managed a team of engineers to guide clients on the upgrade path and "tech refresh" projects generating over $1.5 million in service revenues for the company.
2011 - 2013

MBA in Finance and Strategy

Washington University in St. Louis - St. Louis, MO

2003 - 2007

Bachelor of Technology Degree in Electronics and Communication Engineering

National Institute of Technology - Tiruchirappalli, India

MAY 2019 - PRESENT

Certified Scrum Master

Scrum Alliance

MAY 2019 - PRESENT

Certified Scrum Product Owner (CSPO)

Scrum Alliance

NOVEMBER 2016 - PRESENT

Machine Learning

Stanford University

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