
Murali Rangarajan
Verified Expert in Product Management
Product Manager
Murali is a results-driven product leader with over a decade of experience launching and scaling enterprise-class B2B and B2C SaaS products, generating $20-$40 million in ARR. He has a proven track record in driving revenue growth and profitability through data-driven insights and leading cross-functional teams of 25 members to drive exceptional business outcomes. Murali is currently the Lead PM, with P&L ownership, of SurveyMonkey Audience, an online marketplace for DIY market research.
Project Highlights
Expertise
Work Experience
Lead Product Manager
SurveyMonkey
- Owned the vision, strategy, and roadmap and grew self-serve business revenue for SurveyMonkey Audience, an online marketplace product connecting millions of researchers with a global panel of 175 million survey respondents.
- Introduced AI-powered features to empower DIY quantitative research and conducted A/B experiments to optimize the self-serve funnel, driving a 10% YoY growth in conversion rates and a 35% increase in average order value (AOV) within a year.
- Enabled better instrumentation for tracking costs and reduced average marketplace CPIs (cost per survey response) by 22% for proprietary and partner panels; exceeded 2022 gross margin goals for the market research business.
- Strengthened the partner ecosystem by onboarding new B2B sample partners and negotiating better rate cards with vendors, resulting in $450,000 incremental revenue via improved deal win rates (tech vertical) and $250,000 annual cost savings.
Director, Product Management
ZL Tech
- Managed a team of three PMs and oversaw the ZL Unified Archive (ZL UA) suite of products with $20 million ARR; led the research, discovery, and MVP rollout phase for the novel ZL People Analytics product, bridging information governance and analytics.
- Spearheaded the launch of the highly requested Slack Discovery API integration, which allowed customers to easily search and retrieve Slack conversations for eDiscovery and Compliance, resulting in $700,000 ACV in new business and renewals.
- Championed a culture of problem discovery and UX centricity within the PM org by setting up processes for product research, design, and UX validation before MVP to enable well-informed product decisions and customer outcomes.
Manager, Product Management
Deloitte
- Managed the digital platform and associated services for Deloitte's HR subscription program (fka Bersin) with $24 million in ARR, delivering proprietary research, diagnostic, and analytic tools on the cloud to 50,000+ HR professionals in over 400 enterprises.
- Leveraged data-driven insights to influence cross-functional stakeholders and drive the development of a user-centric product roadmap, leading to an impressive 8-point increase in NPS score and a 7% growth in net dollar renewal rates.
- Managed and mentored teams of product managers, designers, and engineers and provided guidance on strengths, performance, career goals, and growth opportunities.
- Boosted user engagement by 10% YoY through iterative homepage redesign, enhanced search functionality, and personalized content recommendations powered by machine learning.
Senior Product Manager | PM Lead
ZL Technologies
- Launched new ZL UA versions with advanced text analytics and enterprise search features, and assisted leadership, sales, and marketing in GTM planning, leading to multi-million-dollar deals in pharma and financial verticals.
- Influenced technical leadership (VPs and CXOs) of large clients on the value proposition of new releases and drove the adoption of ZL UA v8.0 release to 75% of the client base within a year of launch, generating over $1.5 million in service revenues.
- Led five software release cycles using Agile methodologies (Scrum); Managed a team of product managers, spearheaded a 2-year roadmap for ZL UA, and laid out actionable release plans.
- Served as the SME for key application areas in the RFP and RFI submission process and managed acceptance criteria definition and SOW updates for custom enhancements in enterprise deals.
- Collaborated closely with channel partners and alliance customers for onboarding, enhancements, and solutions development–conducted product demos, presentations, and webinars for partner/sales enablement.
Project History
Advanced Search and Term Hits
https://www.zlti.com/discovery-manager/Led the design and launch of an advanced search interface and term hits feature that became a key differentiator and strengthened core competencies, leading to enterprise deal wins worth $3+ million.
Modernized Digital Application
Led the migration of the digital ecosystem for Deloitte's subscription service offering to a centralized AWS infrastructure with SOC 2 compliance leading to significant cost savings in maintenance overhead
Search Index Overhaul
Led the release adoption for the ZL platform major release with a complete overhaul of search back-end infrastructure, generating over $1.5 million in service revenues for the company
Education
MBA in Finance and Strategy
Washington University in St. Louis - St. Louis, MO
Bachelor of Technology Degree in Electronics and Communication Engineering
National Institute of Technology - Tiruchirappalli, India
Certifications
Certified Scrum Master
Scrum Alliance
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Machine Learning
Stanford University