Nathan Creswell, Product Manager in San Francisco, CA, United States
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Nathan Creswell

Verified Expert  in Product Management

Product Manager

San Francisco, CA, United States
Toptal Member Since
March 4, 2020

Nathan has done everything from ERP to CRM to supply chain. He has managed teams, driven features, and presented roadmaps. He has worked on go-to-market strategies and enabled companies to scale. Nathan has launched and managed products from startups to BigCos. Whether it's telecommunications, finance, or consumer goods, Nathan loves engaging with customers, talking tech with engineers, and demonstrating impressive demos for clients.

Project Highlights

Google Sheets to Salesforce Connector
Served as the product manager for the Google Sheets to Salesforce integration application.
JitJatJo Operator (Rebranded to JitJatJo OnDemand)
Worked as a product manager for the JitJatJo Operator application .
Togal.AI Product Management
Was the founding PM of Togal.AI, a tool for the construction industry to estimate pre-construction drawings using machine learning and computer vision.


Work Experience

Head of Product

2022 - PRESENT
Isometric Technologies
  • Served as a head of product at Isometric Technologies, a cloud-based SaaS startup, to manage and improve supply chain performance among retailers, shippers, and trucking carriers.
  • Led a team of two product managers, two designers, and a data analyst.
  • Improved the company NPS score from 16 to 39 during tenure.

Product Manager

2015 - PRESENT
  • Worked as a freelance product manager consultant for B2B and B2C applications. I was a top-rated product manager across various platforms with consistent 10/10 customer satisfaction scores. All work was completed with remote teams.
  • Oversaw the Google Sheets to Salesforce integration application for Google as the product manager. Designed UX mockups and defined the application scope, use cases, and specifications for developer resources. Resourced QA efforts and QA testing.
  • Spearheaded the Staples "PriceRight'' Salesforce application as the product manager. Managed the Staples custom CPQ (configure, price, quote) application.
  • Designed the UX with UX resources, managed customer stakeholder relationships, and defined use cases and specifications.
  • Product-managed the BurgerU iOS app, a consumer burger delivery application for the University of Central Florida. Managed stakeholders, engineers, and the design of the application until launch. Implemented Facebook and Mixpanel analytics.
  • Developed the JitJatJo Operator (since rebranded to JJJ OnDemand) iOS and Android apps as a product manager. This is an on-demand service for hiring workers in the hospitality industry. Defined use cases and worked with customer success and support.
  • Oversaw, as a product manager, the development of the Blownaway iOS, Android, and web applications, a consumer marketplace for an on-demand hairstyling service. Designed both the stylist and customer experience with UX resources. Defined use cases.

VP of Product

2018 - 2022
  • Oversaw a Series B trucking/logistics startup as the VP of product.
  • Led product, QA, and professional services and co-led engineering. Engaged in the largest Fortune 500 clients and delivered products and a GTM strategy. Served as a leadership team member, driving revenue expansion of 100% over three years during tenure.
  • Managed the following product lines: vector and mobile document capture, vector rendition billing, billing for the back office, vector imaging, manual imaging and indexing, vector text extraction, and vector text extraction of physical documents.
  • Led a team of two product managers, two QA, and four professional services.

Product Director

2013 - 2018
  • Managed the orders and subscriptions product line at Zuora used by over 1000 customers.
  • Led the orders rollout at Zuora with a new UI that significantly improved the UX customer experience with a modern UI framework.
  • Led resolution of key product gaps engaging field stakeholders and developing an adoption process and framework for existing customers.
  • Managed all Salesforce applications at Zuora: Zuora CPQ and Data Connect/360 Sync to 5M ARR in revenue. Launched and managed a new product line, the Salesforce CPQ Connector.
  • Filed a patent for Order Subscription Management: "System and method for managing complex subscription accounting using storage of multi-tiered data."

Senior Product Manager

2012 - 2013
  • Responsible for the tab within Salesforce as the senior product manager.
  • Owned the overall product strategy, vision, and features to internal and external stakeholders.
  • Responsible for revenue and adoption metrics. Managed the Agile Scrum team to execute strategy.
  • Supported pre-sales and sales processes with product expertise, demonstrations, and roadmap presentations.
  • Led the research and design into's first mobile offering on Salesforce.

Product Manager

2012 - 2012
  • Responsible for the Jigsaw for Salesforce (JFS) application, providing cleaning, matching, and hygiene services for the customer account, contact, and lead data across ~1,500 customers.
  • Developed a migration plan for existing JFS customers to a native solution.
  • Managed the product roadmap and features, and defined the overall product vision.
  • Led frequent customer interactions, red account issue resolutions, and responsible for overall customer satisfaction with the product.

Products and Markets Manager

2010 - 2012
  • Responsible for the delivery of a SaaS-based product and pricing configurator (CPQ) offering on the Salesforce platform. Scaled the product line to 1-2 million ARR.
  • Constructed the overall go-to-market execution strategy for the product, competitor analysis, and customer targeting.
  • Led pre-sales efforts, solution development, and implementations. Developed the implementation methodology.
  • Managed the development team and designed workshops and timelines.
  • Assisted in marketing efforts, including the production of collateral and lead generation.

Siebel Contractor

2006 - 2008
  • Contracted to Ricoh for their Siebel work at Ricoh in the UK focusing on systems integrations.
  • Worked as a senior Siebel consultant on a Siebel 6 to 7.8 Media vertical upgrade contracting to News Limited.
  • Led development teams, QA, and managed stakeholder relationships.

Senior Siebel Consultant

2005 - 2006
Bright Blue Solutions
  • Managed the implementation of Siebel eConsumer Goods 7.7 at Diageo Australia.
  • Delivered Phases 1, 2 and 3 to over 150 mobile field sales staff.
  • Prepared work plans, liaised with third-party vendors, prepared client demonstrations, quality assured design, and managed team.

Senior SAP and Siebel Consultant

1999 - 2005
Deloitte Consulting
  • Performed numerous roles in Siebel and SAP FI/CO consulting over the course of five years.
  • Contracted to Standard Chartered Bank in Malaysia for four months in an upgrade project from Siebel version 7.0 to 7.7 for their Hong Kong instance.
  • Contracted via IBM for four months to its client OCBC bank in Malaysia.
  • Contracted to HP leading efforts around customer knowledge acquisition within Siebel e.g., integration of other systems to increase account and contact knowledge.

Google Sheets to Salesforce Connector

Served as the product manager for the Google Sheets to Salesforce integration application.

The Google Sheets Connector for Salesforce was an add-on that utilized the Google Sheets scripting language and the Salesforce API to provide a bi-directional transfer of information between Google Sheets and Salesforce. It is downloadable for free and used by hundreds of thousands of Google users.

JitJatJo Operator (Rebranded to JitJatJo OnDemand)

Worked as a product manager for the JitJatJo Operator application .

JJJ Operator was an iOS and Android application that allowed businesses in the hospitality industry to hire on-demand workers. The app allowed for the booking of available talent according to skillset preferences, execution of the booking, and invoicing to the business.

Pandora Marketing Site

Led the WordPress marketing site project for Pandora ( and

I was engaged by Pandora to develop the WordPress design and build for key Pandora marketing sites. My work also included sourcing engineering talent, creating specifications, and liaising with the Pandora internal IT team. I also trained the Pandora marketing team and other users in WordPress.

Togal.AI Product Management

Was the founding PM of Togal.AI, a tool for the construction industry to estimate pre-construction drawings using machine learning and computer vision.

• Recruited a team of front-end/back-end developers and data scientists.
• Scoped the development and user testing sessions.
• Led the data labeling efforts for an offshore team.
• Liased with key business owners and stakeholders through product launches and live customers.
2009 - 2009

Master's Degree in Business Administration

INSEAD - Fontainebleau, France

1996 - 1999

Bachelor's Degree in Business and Chinese

University of Technology Sydney - Sydney, Australia


Certified Product Manager

Pragmatic Marketing

Collaboration That Works

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