Naty Karlik
Verified Expert in Product Management
Product Manager
Tel Aviv-Yafo, Israel
Toptal member since December 23, 2019
Naty is a product manager, UX/UI designer, interaction designer, and creative director with over a decade of experience. She lives and breathes technology, visual communications, and user experience. She has contributed to a variety of desktop, web, and mobile applications for organizations both large and small.
Project Highlights
Expertise
- Agile
- Key Performance Indicators (KPIs)
- Objectives & Key Results (OKRs)
- Product Growth
- Product Management
- Product Roadmaps
- User Research
Work Experience
Senior Growth Product Manager
HoneyBook
- Collaborated with senior executives to build a product roadmap and with leadership to define product growth priorities, creating a comprehensive plan with goals that align with the company’s mission.
- Led the product-led growth (PLG) team within the growth department and communicated the plan and influence to the team, leadership, and entire company with persuasiveness and inspiration.
- Focused on the entire product onboarding funnel. Developed complex features and led the product onboarding.
- Developed features focused on PLG and member retention.
- Identified and optimized new acquisition channels, deeply comprehending early customers’ needs to create an early activation experience.
- Executed the details of the strategy: ensured product launches, feature updates, and other initiatives were delivered on time, within budget, and with exceptional craftsmanship.
- Acted as a link at the marketing and product development intersection while focusing on customer acquisition through activation.
Product Manager and UX Expert
Freelance Consultant
- Provided product management, UI/UX, and branding services for large-scale corporate clients and startups such as Microsoft, Microsoft Ventures, and Emerge Medical Solutions.
- Provided services for clients with various platforms, such as native mobile and desktop applications, websites, and IoT applications.
- Assisted companies in building and hiring product teams, including product managers and UI/UX designers, among others.
VP of Product
OpenWeb (Formerly Spot.IM)
- Contributed to a B2B2C community platform for the world’s top players in digital media, with over 500 partners.
- Cooperated with top-tier partners in the publishing industry, including Fox News, Times of London, AOL, and more, with products used by over 3 million daily active users.
- Led the B2B department, which included the host panel, analytics dashboards, content moderation platform, and growth products.
- Coordinated the development of products for desktop, mobile, and mobile SDK, with AI-based products, on a data-driven environment.
- Defined the company’s OGSPs, KPIs, products’ strategy, roadmap, and backlog prioritization metrics.
- Directed two product teams with 20 members, including front-end, back-end, full-stack developers, BI experts, data engineers, and interaction designers.
- Translated the market needs into product requirements while collaborating closely with customers, stakeholders, business development managers, and account managers.
- Managed product ideation, definition, PRDs, product and UX research, qualitative and quantitative feedback, and more.
Product Manager and VP Creative
Taranis
- Led four different products: a web platform for AI-powered farm management, a mobile app for field monitoring, a tablet app for pilots to navigate the field, and a data collection platform for the AI team.
- Recruited as the first employee of the company, the company currently has close to 100 employees.
- Recruited, trained, and managed a team of five UX/UI designers.
- Led the product development process—responsible for the entire vision, definition, and execution.
- Coordinated between leadership, business, and R&D.
- Developed the company’s product strategy, roadmap, feature prioritization, goals, and deliverables.
- Led a variety of product platforms and technologies, desktop, mobile, and tablet.
- Built products to train and supervise innovative ML algorithms and implemented the results on the customer-facing platforms.
UX Expert and Art Director
NGSoft
- Led professional UX/UI teams of 3-5 members for large-scale projects for high scale clients such as IDF, Discount Bank, Zap Group, Maccabi Health, and more.
- Led the UX UI strategy of complex large-scale products.
- Managed the team's interaction with clients, from initial requirements to the presentation of finished projects.
- Led professional training of the studio's team.
UX/UI Designer
NGSoft
- Designed products for web, mobile, branding, visual identities, and more.
- Designed products for web, mobile, branding, visual identities, and more.
Lead UX/UI and Front-end Developer
Cigol
- Developed a product that assisted in the debugging process of FPGA chips.
- Contributed to the UX/UI design for the company's digital products.
- Developed and maintained the company's website and digital material.
Project History
Taranis Scout App
Led product design, development, and launch of the mobile app. Created go-to-market strategy. Improved the KPIs by 25%.
As a precision agriculture intelligence platform, one of the main ways to gather insights about the field is to send scouts to the field to report on any threats they see to the crop. Taranis has a mobile app designed to accompany the scouts while they scout the field and assist them in reporting their findings.
Education
Bachelor of Design Degree in Visual Communication | UX and Interactive Design
Shenkar School for Engineering and Design - Ramat Gan, Israel
Skills
Tools
Trello, Jira, UX Tools, Google Docs, Google Analytics, Tableau, Google Slides, Looker, Slack, Hotjar
Paradigms
Scrum, Kanban, B2B2C, Agile UX, User Testing, Design Thinking, Agile, Change Management, Agile Product Management, Data Product Management, B2C, Conversion Rate Optimization (CRO), Business to Business to Consumer (B2B2C)
Platforms
Mixpanel, Monday.com
Industry Expertise
Agriculture, Healthcare
Other
Finance, Product Growth, Lean, Lean UX, Android, iOS, Fintech, B2B, UX Flows, UX Thinking, UX Audits, A/B Testing, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Minimum Viable Product (MVP), Design, Design Systems, Google Sheets, Pitch Decks, Outbound Marketing, Inbound Marketing, Growth, User Research, Strategy, Product Roadmaps, Growth Marketing Product Manager, Product Management, Planning, Management, Research, Go-to-market Plans, Growth Hacking, Startup Growth Strategy Development, Product-led Growth (PLG), Growth Strategy, Organic SEO, SEO Tools, Google SEO, Search Engine Optimization (SEO), Small Business, Social Media, Artificial Intelligence Product Manager, Machine Learning, MEDITECH, Product Design, Lean Product Management, Design Leadership, Team Leadership, Product Leadership, UX Leadership, Best Practices, Build Processes, Management Consulting, User Experience (UX), User Journeys, User Flows, User Journey Maps, UX Design, Wireframing, Dashboards, Lean Startups, Lean Product Manager, Mobile Apps, Mobile Design, Operations, Tools, Healthcare Software, Design Sprints, Product Requirements Documentation (PRD), API Integration, Social Media APIs, Data Analysis, Social Media Analytics, Backlog Grooming, Feature Prioritization, Product Development, Product Launch, Prototyping, Product Owner, Roadmaps, UI Design, User Interface (UI), Requirements, Requirements & Specifications, Workflow Optimization, Market Research, Process Improvement, Process Optimization, Digital Marketing Product Manager, Startups, Airtable, Spanish-English Translation, Feature Backlog Prioritization, Backlog Management, Customer Research, Data Product Manager, Data Products, Early-stage Startups, Feature Analysis, Feature Planning, Feature Roadmaps, Go-to-market Strategy, Market Strategy and Research Product Manager, Miro, Product Strategy, Product Vision, Project Management, Scope, User Stories, Web & Mobile Applications, Healthcare Product Manager, Web Applications, Conceptualization, Ideation, Mobile UI, Mobile UX, Product Planning, Production, Digital Product Management, Mockups, Budgeting, New Product Development, ICE, Product Marketing, User Personas, Profit & Loss (P&L)
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