Nicole Baez Sweat
Verified Expert in Product Management
Product Manager
Bethesda, MD, United States
Toptal member since April 7, 2025
Nicole is a results-driven product leader with 10+ years of experience in tech, advertising, and startups. Specializing in MarTech, AI product innovation, and analytics, she has launched high-impact digital experiences and optimized revenue growth for eCommerce, fintech, SaaS, and real estate tech brands. Nicole generated 2+ million TikTok views through viral content, earning a Newsweek feature for the brand. At Levi's, she grew conversions with AI-driven personalization for 20+ million users.
Project Highlights
Expertise
- AI Product Management
- Agile Product Management
- Agile Sprints
- Jira
- Marketing Technology (MarTech)
- Product Management
- Product Roadmaps
- User Research
Work Experience
Principal Product Manager
Wonder Pop Design and Consulting LLC
- Built an AI-powered chatbot with ChatGPT, Claude, Twilio SMS, and payment integration, reducing development time by 30% and engineering costs by 80%.
- Drove product strategy and automated booking workflows, accelerating time-to-market by eight weeks and increasing MVP response rates by 20%.
- Secured a viral content partnership, generating 2+ million TikTok views, earning Newsweek press coverage, and increasing brand engagement by 45%.
Global Group Product Manager – Loyalty & AI Personalization (Contract)
Levi Strauss & Company
- Launched an AI-driven personalization roadmap, increasing conversion rates by 6%.
- Managed a multimillion-dollar budget, driving a 14% YoY investment increase and scaling engagement for 20+ million Red Tab loyalty members.
- Spearheaded a global 150th-anniversary campaign, cutting launch time by one month and increasing cross-functional collaboration efficiency by 40%.
- Improved sprint efficiency, ensuring over 90% of backlog items met the definition of ready (DoR) before sprint planning, reducing feature delivery time by 30%.
Group Product Manager
Sidekick
- Engineered API prioritization and launched Brand Studio, a 0-to-1 MarTech platform, increasing user adoption by 25% and cutting onboarding time by 80%.
- Scaled the B2B and B2B2C API marketing workflow and payment integrations, boosting automation and product velocity by 30% and reducing manual workflows for cross-functional teams by 50%.
- Improved lead conversion rates by 10% by optimizing user journeys and targeted automation workflows.
Founding Product Manager
Sidekick
- Spearheaded monetization, marketplace partnerships, and A/B testing, expediting launch timelines by 40% and reducing engineering rework by 30%.
- Enhanced feature adoption by 50% and boosted user engagement by 35% through personalized content recommendations, increasing session length by 20%.
- Rolled out the V2 mobile app and social media sharing library, increasing DAUs by 60% within one quarter and boosting content sharing by 25%.
- Integrated Stripe and Heap, reducing payment failures by 25%, improving transaction speed by 40%, and increasing media campaign buys by 30%.
Analytics & User Experience Research Manager
Publicis Sapient
- Led analytics and UX research strategy, boosting Verizon campaign CTRs by 75% and overall digital revenue by 22%.
- Integrated Google Cloud SQL and Tableau, improving reporting efficiency by 25% for Costco and reducing data processing time by 35%.
- Enhanced validation processes by implementing bulk quantitative and qualitative data analysis, reducing research time by 20%.
Senior Analyst – Media & Analytics
AKQA
- Deployed new Delta.com NPS optimizations and reporting for the iOS app, increasing customer satisfaction scores by 18%.
- Developed a Tableau dashboard reporting hub that guided high-impact business decisions for global Costco teams, reducing report turnaround time by 40%.
- Implemented A/B testing frameworks with Adobe Test and Target and Optimizely for Audi.com, improving campaign effectiveness and increasing ROI by 30%.
Analytics eCommerce Manager
Charming Charlie
- Increased conversion rates by 32% through advanced segmentation and targeted campaigns, driving a 15% boost in average order value.
- Drove 10% YoY digital engagement growth via personalized merchandising strategies and content optimizations.
- Led cross-functional analytics roadmap initiatives to enhance UX, reducing cart abandonment rates by 18%.
eCommerce Analytics Analyst
Warby Parker
- Refined the analytics tagging roadmap planning, requirements, and execution for marketing data platform enhancements, including Mixpanel and Kissmetrics tools, increasing conversions by 23% for Apple device users.
- Implemented advanced web and mobile app auto-tagging strategies, enhancing ETL standards, accuracy, and insights to reduce reporting discrepancies by 30%.
- Streamlined email marketing segmentation, increasing open rates by 25%.
- Facilitated training sessions for cross-functional team members, with quarterly lunch-and-learns for analytics readouts.
Project History
AI Chatbot & Booking Flow Automation with Twilio & Stripe
https://www.loom.com/share/28b0201eb68942409e8fdb19fb9e0b1dBuilt a conversational AI chatbot with payment integration, cutting development costs by 80% and launch time by eight weeks.
The solution automated a previously manual booking and intake process, saving time and significantly reducing engineering costs. I scoped the product vision, mapped the user journey, and shipped a working MVP within four weeks.
AI Personalization & Loyalty Optimization at Levi's
Launched an AI personalization roadmap for Levi's loyalty program, boosting conversions by 6%.
I defined an AI-driven roadmap that surfaced product recommendations and tailored content based on behavioral data, working closely across data science, machine learning, and engineering teams. I also improved internal team processes, ensuring 90% of backlog items met the DoR—accelerating delivery velocity and reducing missed deadlines.
Brand Studio MarTech Platform Development & Launch at Avenue 8
Built a marketing platform from zero to one, improving onboarding by 80% and increasing user adoption by 25%.
The result was a 25% increase in user adoption and an 80% decrease in onboarding time. By integrating CRM and payment tools, we also reduced manual team workflows by 50%, enabling faster campaign deployment and better personalization.
Education
Bachelor's Degree in International Business and Marketing
Fashion Institute of Technology - New York, NY, USA
Certifications
Product Growth Foundations
Reforge
Skills
Tools
Jira, Adobe, Google Analytics, Asana, Optimizely, Tableau, Hotjar, Figma, Sketch, Claude
Paradigms
Agile Product Management, Low Code, Agile UX, Agile
Platforms
Monday.com, Mixpanel, Shopify, Twilio
Industry Expertise
Product Ideation
Other
Marketing, Advertising, Product Management, Marketing Technology (MarTech), Product Roadmaps, Backlog Grooming, Agile Sprints, Data Reporting, Stakeholder Management, Product Mapping, Minimum Viable Product (MVP), Website Redesign, Data Strategy, Business to Business (B2B), User Requirements, Data Products, Data Analytics, Digital Product Development, Data Collection, Customer Journeys, Product Requirements Documentation (PRD), Prototyping, eCommerce, Acceptance Criteria, Backlog Management, Data Analysis, End-to-end Implementation (E2E), Product Lifecycle Management (PLM), Early-stage Startups, Distributed Team Management, Data-driven Decision-making, Startups, Customer Discovery, User Interviews, User Research, MVP Design, User Validation Testing, Design Sprints, APIs, Mobile Apps, Partnerships, Fintech Tools, Product-led Growth (PLG), Product Growth, Analytics, Tealium, Google Tag Manager, Dashboard Design, Product Strategy, SaaS, User Onboarding, Strategy, Mobile Applications, Mobile Development, Subscriptions, Technical Product Management, Software Development, Personalization, Agile Program Management, Product Delivery, Artificial Intelligence (AI), Entrepreneurship, Web Platforms, Market Research, Product Discovery, UX Strategy, User Experience (UX), Feature Prioritization, Low-code Development, UX Design, Business Analysis, Squarespace, Wix, Airtable, Figma Prototyping, REST APIs, Technical Requirements, No-code Development, Two-sided Marketplaces, Product Vision, International Business, AI Product Management, Replit, Loyalty Programs, Vendor Management, User Flows, API Integration, CRM APIs, AI Product Strategy, Workflow Automation & System Integration, Product Leadership, Product Analytics, Data Roadmap, Mobile User Acquisition, Miro
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