Ning Xu

Adidas.com was in the middle of a front-end migration process for multiple local eCommerce markets in Europe, the Americas, and CIS. The migration involved a complete visual redesign and integration with various new back-end systems, such as shipping and payments.
I defined the MVP per market through stakeholder collaboration and market research and prioritized the go-to-market timelines based on the potential revenue uplift opportunities. Together with the migration teams, we delivered a massive site speed improvement and conversion rate uplift, which exceeded the expectations.

BUX is a startup making trading on the financial markets accessible for everybody, regardless of financial means or previous experience. I was responsible for user-facing mobile apps (iOS and Android), back-end infrastructure, and back-office (web) during the two years of a high growth phase, where we reached two million monthly active users across nine European countries.
As product owner, I focused on activation (user onboarding), conversion (non-paid to paid user, including the KYC process), and retention, which improved metrics across all funnels. I defined the startup's product roadmaps and prioritized initiatives to achieve user and revenue growth and enhance technical scalability.

Tweakers is the biggest technology website in the Netherlands and Belgium. It features news and information about hardware, software, and the Internet, produced by its in-house tech expert editors, as well as by its community, a group of more than half a million technology enthusiasts. For more than 20 years, Tweakers focused only on the target group of technology enthusiasts. As technology and the Internet became more mainstream, we saw the opportunities to better monetize the Tweakers' expertise with a new value proposition; with new content and a product strategy focusing on providing useful knowledge for mainstream consumers to choose the right technology products and shop at the best prices.
As the product manager, I worked extensively with the leadership team on the new strategy and successfully executed it through various initiatives, such as, the introduction of new Tweakers visual branding reaching a wider audience group, redesign of expert product reviews' layout providing digestible and comprehensive insights for consumers, and various improvements in listings and filters of Tweakers' price watch through user research insights. We turned red figures into multiple years of double-digit revenue growth.