Norbert Pollemans
Verified Expert in Product Management
Product Manager
Norbert is a senior commercial leader who has led a variety of digital transformation projects and teams in eCommerce, software development, digital advertising, and content development—both in B2C and B2B. He is experienced working with dispersed teams in organizations ranging from pre-funding startups to large organizations. He has a strategic view with a hands-on mentality and will get things done.
Project Highlights
Expertise
Work Experience
Business Development Manager / Product owner
Kunst.nl
- Led the development of a new website and eCommerce platform for Kunst.nl—the most extensive online art gallery and art rental in the Netherlands.
- Introduced a new commercial proposition—art memberships—leading to a 200% online traffic increase and a 150% conversion increase.
- Spearheaded the development and management of online campaigns to generate direct online sales.
- Led the business and cultural transformation of the organization.
Founder (Non-executive)
Noowevents
- Created and led the development of Noowevents.com—a ticket sales platform. More than 150,000 tickets have already been sold and processed.
- Contributed to business development and B2B sales to event organizers and ticket venues. More than 50 organizations are using the software application.
- Developed a go-to-market strategy and managed the sales representative.
Marketing & Sales Director a.i.
The Upside Down Amsterdam
- Developed one of the most prominent Instagram museums in Europe.
- Handled concept development, online sales, and marketing. Generated €1 million in tickets sales in the first six months since the museum opened.
- Led the technical and digital side of the museum realization—by creating fixed camera positions to print and sell photography onsite and through digital channels.
Digital Transformation Director a.i.
Focus-bikes.com
- Led the digital transformation from a traditional retail organization to a multichannel proposition. Company turnover amounted to € 120 million.
- Developed an eCommerce platform, new websites, and back-end integration with PIM, ERP, and warehouse management.
- Initiated and led global online marketing campaigns.
- Implemented relevant KPIs and analytics for the eCommerce transformation.
- Restructured the marketing and sales department to match an eCommerce organization.
Business Development | Founder
Sqiffer.com
- Founded the company, enabling live interactive polling/voting for events.
- Contributed to business and application development and created the blueprint for the application and product management.
- Led continuous development for the web application and user interface.
Managing Director & Strategy Director
Sinc.agency
- Founded the digital marketing agency and grew the agency to 25 employees.
- Produced, with my team, award-winning sites, apps, and campaigns for brands such as Samsung, ING, and Volvo Ocean Race.
- Contributed to the creation of strategies for our clients.
- Managed projects with budgets up to €5 million, and I was in charge of the business development.
- Initiated—besides working with clients—invested in and developed several eCommerce and digital companies.
Sales Director | Founder
Egghelmets.com
- Addressed development and managed the eCommerce platform and third-party online sales.
- Developed and managed retail sales through distributors and agents internationally—400 outlets in 15 countries.
- Contributed to business development, opening new markets, and creating opportunities.
Marketing & Communication Manager
O'Neill Europe
- Handled all consumer touchpoints through digital media, offline media, direct communication, and retail.
- Created and managed digital campaigns in Europe, in addition to Oneilleurope.com.
- Led brand innovation and new product development/innovation.
- Participated in brand activation, sponsoring activation, development of partnerships, and media buying.
Brand Manager
Leaf Holland
- Managed several brands: Sportlife, Xylifresh, Lakrisal, and Bentasil.
- Initiated market research and new product development.
- Handled advertising, PR, communication, and retail promotions.
- Built the first websites for my portfolio brands.
Project History
eCommerce Platform for Kunst.nl
http://www.kunst.nlI led the development of a new proposition and new web platform for Kunst.nl, the largest online art gallery in the Netherlands.
Introduction of the Largest Instagram Museum in Europe
http://www.the-upsidedown.comLed the concept development and realization of The Upside Down Amsterdam, a 1500 m2 interactive experience in Amsterdam that attracted over 50.000 visitors in the first half year.
eCommerce Platform and Redesign of Focus-Bikes.com
http://www.focus-bikes.comLed development and design of a new web platform including eCommerce functionality, opening online sales in Europe.
Education
Master's Degree in Business Administration
Nyenrode University - Breukelen, Netherlands
Bachelor's Degree in International Business
Haarlem Business School - Haarlem, Netherlands
Bachelor's Degree in Business Administration
Henley Management School - Zeist, Netherlands
Certifications
Google AdWords Certification
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