Norbert Pollemans, Product Manager in Amsterdam, Netherlands
Norbert Pollemans

Product Manager in Amsterdam, Netherlands

Member since December 12, 2018
Norbert is a senior product management and product design leader who has led a variety of cross-device/responsive projects and initiated and led companies in eCommerce and digital communication—both in B2C and B2B. He is experienced working with dispersed teams for organizations ranging from pre-funding startups to large organizations to create profitable and innovative products and campaigns.
Norbert is now available for hire

Project Highlights

Expertise

Education

Select Certifications

Employment

  • Sales and Marketing Director (AI)

    2016 - PRESENT
    NoFoodWasted.com
    • Worked on proposition development.
    • Crafted the sales and marketing strategies (online and offline).
    • Obtained funding.
    • Developed business opportunities.
  • Digital Transformation Director (AI)

    2017 - 2018
    Focus-bikes.com
    • Led the digital transformation from traditional retail to multichannel.
    • Developed an eCommerce platform.
    • Initiated and led global online marketing campaigns.
    • Implemented KPIs and analytics.
    • Restructured the marketing department.
  • Business Developer | Founder

    2015 - 2017
    Sqiffer.com
    • Founded the company.
    • Worked on business and application development.
    • Managed the product.
  • Managing Director of Strategy

    2007 - 2017
    Conspiracysinc.com
    • Founded the digital marketing agency.
    • Formulated the strategy.
    • Developed the sales/business side of the company.
    • Managed projects.
    • Worked on development and production.
  • Sales Director | Founder

    2010 - 2014
    Egghelmets.com
    • Built and managed the eCommerce platform and online third-party sales.
    • Developed and managed the retail sales through distributors and agents internationally (400 outlets in 15 countries).
    • Worked on business development.
  • Marketing Manager

    1999 - 2007
    O'Neill Europe
    • Developed and managed the (online) consumer touch points.
    • Created and managed (online) campaigns.
    • Led brand innovation and new product development.
    • Oversaw and bought (online) media.
    • Activated brands, sponsoring, and partnerships.
  • Brand Manager

    1998 - 1999
    Leaf Holland
    • Managed the brand.
    • Developed the product.
    • Created and oversaw advertising.
    • Managed public relations (PR).
    • Developed and managed online touchpoints.

Project History

  • eCommerce Platform and Redesign of Focus-Bikes.com
    Led development and product design of a new web platform including eCommerce functionality, opening online sales in Europe.

    • Crafted a new UX design in line with the brand identity.
    • Rebuilt the back-end and integrated it with the current IT stack.
    • Aligned the platform with retail sales.
    • Initiated new web campaigns, building online traffic and integrating offline communication and events.
    • Implemented analytics and continuous brand tracking (market research).
    • Managed the stakeholders.

  • NoFoodWasted.com
    Led the product design, app development, and online advertising, building an active user base of more than 100,000.

    • Designed and developed an eCommerce platform including the app and website.
    • Developed the (online) sales and marketing strategy.
    • Found funding.
    • Implemented user acquisition, engagement, and retention.
    • Worked on reseller acquisition, engagement, and retention.
    • Create online advertising and analytics.

Education

  • Master's degree in Business Administration
    1996 - 1997
    Nyenrode University - Breukelen, Netherlands
  • Bachelor's degree in International Business
    1993 - 1996
    Haarlem Business School - Haarlem, Netherlands
  • Bachelor's degree in Business Administration
    1992 - 1993
    Henley Management School - Zeist, Netherlands

Certifications

  • Google AdWords Certification
    NOVEMBER 2018 - NOVEMBER 2019
    Google

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