Nurgazy Budaichiev, Product Manager in Victoria, BC, Canada
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Nurgazy Budaichiev

Verified Expert  in Product Management

Bio

Nurgazy is a product manager and UX designer with a strong background in data and technology. With 13 years of experience, he has developed and launched products for startups, mid-sized companies, and large organizations in various fields, including eCommerce, edtech, and fitness and wellness. While able to support the entire product lifecycle, he finds passion in launching new products (0-1) and achieving product-market fit.

Project Highlights

UI/UX Redesign of Staples.com
Led the UI/UX redesign of Staples.com and enhanced the user purchasing and product customization journeys, KPI improvements on sales conversion rate, shopping cart abandonment rate, landing page bounce rate, and others.
Founding MacrosAI
Acted as the co-founder and launched MacrosAI app that currently has over 100 DAUs in TestFlight and a healthy retention rate.
Kinjo App | EdTech Space
Became the first PM hire in a startup and helped build a Kinjo Kid iOS app that has over 5000 active users with 30% MoM growth and over 80% retention rate as of March 2023.

Expertise

  • Agile
  • Business Analysis
  • Data Analysis
  • Product Delivery
  • Product Management
  • Product Ownership
  • Scrum
  • User Experience (UX)

Work Experience

UX Designer

2023 - PRESENT
Sanmar
  • Designed a visionary deck on the entire online experience transformation that was pitched to the company's CEO and received high praise. This deck contributed to the formation of the product roadmap for the next three years.
  • Developed the Sanmar AI assistant PoC project, achieving a 98% customer satisfaction rate. The IT team is transitioning the project into production as of April 2024.
  • Revised the information architecture of the product landing and description pages, along with enhancing the product taxonomy and securing endorsement from the leadership team.

Co-founder

2023 - PRESENT
MacrosAI
  • Formulated an initial insight, conducted research and hypothesis validation, and recruited a technical co-founder.
  • Owned product development, design, customer relationships, and front-end development for React Native.
  • Launched a beta version of the app in TestfFlight. As of April 2024, it has 100+ DAUs and a healthy retention rate. Worked on the official launch.

Product Manager

2017 - PRESENT
WorkSafe
  • Built and launched a real-time clearance cloud solution that helps hundreds of thousands of employers in British Columbia streamline their tender submission processes.
  • Architected and launched a new injury report experience for BC workers, streamlining hundreds of thousands of applications annually.
  • Built and launched a visitor management system during COVID-19 pandemic for every WSBC office in British Columbia for registering and contact tracing with 100% accuracy.
  • Migrated several on-premise legacy applications to the cloud using the Microsoft Azure platform.
  • Won an annual Hackathon as an idea champion with an AI-powered knowledge base experience that is currently being piloted internally.

Product Manager

2022 - 2023
Kinjo
  • Developed an iOS mobile app with 10K DAU and a 50% retention rate over 90 days.
  • Architected an AI-powered parent insights that leverages large language models, which gained a 90% engagement rate from the users.
  • Created a continuous discovery pipeline and user-centered mindset across the organization.

Product Manager

2020 - 2022
Eddy Learning
  • Collaborated with the head of product and the founders to define the product vision and strategy and find the product-market fit.
  • Owned UI/UX components end to end and produced wireframes and product prototypes.
  • Worked closely with the development team on the HOW and ensured the software aligned with the needs of the business.

Product Owner | UX Designer

2017 - 2017
PNI Media
  • Redesigned the staples.com shopping experience for personal printable products, resulting in a 10% increase in cart checkout conversion rate and a 30% reduction in the time users spent locating and customizing their desired items.
  • Crafted a strategy and created a product backlog for Quill.com product categories' structural changes.
  • Mentored junior members on Scrum principles and agile software delivery.

Product Manager

2015 - 2017
Epic
  • Spearheaded the ITSM integration project for the government of Manitoba on the ServiceNow platform.
  • Designed and executed L2-level support for the government of Manitoba on incident management, request fulfillment, and asset management, following ITIL best practices.
  • Architected and developed multiple in-house software tools for procurement support, asset management, and warehouse.

Business Analyst

2012 - 2015
Centerra Gold
  • Implemented a separate ERP "fixed assets" module covering the complete lifecycle of company fixed assets. The module supported both the operational and financial aspects of fixed asset management.
  • Implemented several small and medium projects for various internal departments, including procurement, warehouse, and finance.
  • Created multiple reports for mid-senior management targeted at eliminating data redundancy and improving the quality of data-driven decisions.

Product Analyst

2010 - 2012
Skalfa LLC
  • Analyzed existing and designed new product features, contributing to a 15% increase in sales.
  • Built a robust product backlog and wrote user stories for the development team.
  • Created user journeys, wireframes, and prototypes that heavily contributed to product development.

Project History

UI/UX Redesign of Staples.com

http://www.nurgazy.com/staples

Led the UI/UX redesign of Staples.com and enhanced the user purchasing and product customization journeys, KPI improvements on sales conversion rate, shopping cart abandonment rate, landing page bounce rate, and others.

Staples.com is a large American office retail company that primarily sells office supplies and related products via retail and online channels for B2B and B2C.

The UI/UX redesign of Staples.com was a highly important project that aimed to enhance the user experience of the purchase journey, starting from the landing page and finishing with cart check-out.

The team consisted of myself, the product owner/manager, four developers, a scrum master, and two designers.
We worked in a Scrum framework and focused on constant incremental value delivery. The overall project length was six months. The project results were highly appreciated by top management and had positive KPIs and metrics.
The user data and surveys also significantly improved the user journey and overall experience.

Founding MacrosAI

http://www.nurgazy.com/macrosai

Acted as the co-founder and launched MacrosAI app that currently has over 100 DAUs in TestFlight and a healthy retention rate.

MacrosAI is a mobile app designed to simplify calorie tracking and support wellness goals. Its unmatched versatility and ease of use set it apart.

By harnessing advanced AI and linking to the USDA food database, users can quickly log any food item—from snacks to multi-ingredient meals—through a photo or a brief description.

This seamless integration of technology ensures accurate tracking in just a few seconds, making it easier than ever to stay on track with dietary goals.

Kinjo App | EdTech Space

http://www.nurgazy.com/kinjo

Became the first PM hire in a startup and helped build a Kinjo Kid iOS app that has over 5000 active users with 30% MoM growth and over 80% retention rate as of March 2023.

Every year, more kids spend more time in online gaming environments than ever before. As of today, an average child in the US will spend more time online than in school by the time they graduate. As parents, the only mechanisms (and services) we have at our disposal to deal with this are screen-time control, content blocking, and constant arguments.

Kinjo is on a mission to transform the screen time relationship between parents and kids by harnessing the power of kid-favorite platforms to help them learn and grow.

Kinjo provides kids with a world where they are rewarded for making good choices online. Parents get a window into that world with a weekly digest that shows them how their children are spending their time online, who they are spending this time with, what skills they are learning, and how cognitively challenging their online life is.

Education

2021 - 2024

Member in Product Management

Reforge - Remote

2020 - 2020

Certification in Product Management

Cornell University - Remote

2016 - 2017

Diploma in Software Engineering

Red River College - Winnipeg

2006 - 2011

Bachelor's Degree in Business Management

State University of Entrepreneurship and Social Development - Bishkek, Kyrgyz Republic

Certifications

JANUARY 2020 - PRESENT

Product Management

Cornell University

NOVEMBER 2019 - NOVEMBER 2020

Certified Scrum Product Owner

Scaled Agile Inc

OCTOBER 2019 - OCTOBER 2020

Certified SAFe 4 Practitioner

Scaled Agile Inc

MAY 2017 - PRESENT

Scrum Team Member Accredited Certification

International Scrum Institute

JANUARY 2017 - PRESENT

Software Development

Red River College

MAY 2016 - PRESENT

Analyzing and Visualizing Data

Microsoft

MARCH 2015 - PRESENT

ITIL Foundation Certificate

PEOPLECERT

Skills

Tools

Figma, Axure RP Pro, Jira, Google Analytics, Google Workspace

Paradigms

Scrum, Agile, B2C, Agile Product Management, Usability Testing, Azure DevOps, Kanban, Design Thinking

Industry Expertise

Asset Management

Platforms

Azure

Other

Product Management, Business Analysis, User Experience (UX), Microsoft Excel, Product Ownership, Product Delivery, B2B, Reporting, User Journeys, User Empathy, Backlog Management, Backlog Grooming, User Stories, Story Mapping, New Product Development, Startups, Roadmaps, Planning, Minimum Viable Product (MVP), Cross-functional Collaboration, Data Analysis, SQL, Wireframing, Mobile Prototypes, ServiceNow, eCommerce, IT Service Management (ITSM), Product Roadmaps, Presentations, eCommerce UI, Scaled Agile Framework (SAFe), Product Design, Personas, User Acceptance Testing (UAT), T-SQL (Transact-SQL), Relational Databases, UI Design, Business to Consumer (B2C), Mobile Web, Prototyping, Strategic Planning, New Business Development, Business Planning, Conversational AI, Data Products, Mobile Apps, Consulting, HTML5, CSS, Object-oriented Programming (OOP), Product Strategy, Sass, A/B Testing, Edtech Design, User Interface (UI), UI Prototyping, Product Strategy Consultant, UX Design, User Research, Visual Studio, WordPress, Python, JavaScript, Business, Business Management, Product Marketing, iOS UI Design, Large Language Models (LLMs), Artificial Intelligence (AI), OpenAI GPT-3 API, Product Development, Mobile UX Design, Product Analytics, Market Research, Product Discovery, Monetization, Product Growth, Customer Development, Product Operations, React Native, Information Architecture (IA), Customer Interviews, Hypothesis Testing, Front-end, iOS, Customer Experience Management, Co-founder, UX Wireframes, Machine Learning, API Integration

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