Omer Diri, Product Manager in New York, United States
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Omer Diri

Verified Expert  in Product Management

Product Manager

Location
New York, United States
Toptal Member Since
February 25, 2020

A T-shaped senior product management (PM) expert with an MBA and over ten years of experience in digital transformation, product management, and user acquisition. Omer's done the gamut from building MVPs, finding the perfect product-market fit, to leading Agile Scrums in distributed teams. He's worked with Fortune 500 and startups and led the expansion of new geographies by leveraging digital marketing tools on a global scale, which led to 4 million app downloads in six months.

Project Highlights

4Stay.com Midterm Student Housing Marketplace
Built the MVP from scratch for a midterm rental marketplace for off-campus student housing.
Unicoaero Driver Delivery App
Designed and lead the iOS and Android app projects which were released in eight languages, 20 countries, and executed 200,000 deliveries.
Jebwa, Pre-owned Luxury Designer Items Retailer
Created the marketing strategy and built the user acquisition funnel from scratch and generated $60,000 revenue in 60 days.

Expertise

Work Experience

Principal Product Manager

2018 - 2020
Unicoaero
  • Led the product strategy to ensure scalable growth for a last-mile delivery marketplace and provide an end-to-end network-wide unified experience for partner airlines, delivery companies, and travelers.
  • Developed the go-to-market strategy, and executed it in more than 52 airports globally with more than 20 airline partners, completed 200K deliveries with over 8% MoM growth.
  • Built the SaaS-enabled marketplace platform from scratch, including an operation workflow management dashboard, analytics, reporting tool, a mobile delivery app, and a consumer-facing order and tracking platform.
  • Launched the MVP in 90 days on time and within budget.

Head of Product | Co-founder

2015 - 2018
Viviso
  • Received acclaim as one of the most innovative TV industry startups in 2016 by the National Association of Broadcasters. (NAB).
  • Built an online live TV ad-ingestion platform and built the business model by creating an incremental revenue stream for TV networks.
  • Gathered the insights from stakeholders in the media industry, translated them into product features, led the UX team, and built the media analytics dashboard for the ad server and live stream reporting.
  • Launched the service with three international partners, streamed over 1 billion minutes with over 100,000 concurrent users, and served over 1 million ads.

Global Senior Product Marketing Manager

2013 - 2015
SK Planet
  • Built and executed the global product marketing and user acquisition strategy for Tictoc Messenger, the first mobile multiplatform messenger with enhanced features.
  • Created a digital strategy and a go-to-market plan to assure the user acquisition targets and engagement with a bottom-line responsibility, resulting in 4 million app downloads in six months.
  • Led cross-functional teams consisting of marketers, designers, and engineers, located in multiple countries at a large scale organization.
  • Built digital agency capabilities in partnership with creative agencies and media agencies to promote the product on TV and digital media.
  • Launched user acquisition campaigns on TV and digital and increased brand awareness to 55% in just six months.
  • Created a cross-media efficiency model to optimize TV and digital media usage by leveraging live analytics data.

Senior Digital Marketing Manager

2007 - 2013
Turk Telekom
  • Led the digital marketing strategy and a team of 12 to manage all digital communication channels, including websites, mobile apps, and social media.
  • Created a digital agency ecosystem by hiring the digital creative, digital media, and social media agencies and implemented agile management practices.
  • Established the social media customer care team and implemented the new procedures for social care, setting the industry standard.
  • Initiated new digital strategies to create a significant social media presence for the brand, which resulted in Facebook's most engaged brand campaign in 2011 and gained 1.2 million fans of the Avea brand page in four days.
  • Managed the CES Turkey project with a budget of $5 million and a team of 70 people from 12 countries, resulting in the media coverage of 1,238 news.

Product Manager

2003 - 2007
Turkcell
  • Managed product lifecycle for SMS content services and created a flexible subscription model for the first time in the industry. By redesigning the user experience, increased revenue by 40%.
  • Developed the sports and mobile games services portfolio with 2 million users and generated $5 million in revenue by creating partnerships with media companies.
  • Created the world’s first mobile goal MMS service (Goalmaximesaj) and invented a video-to-GIF content conversion service to deliver goals to mobile phones via GPRS in 2003 which was awarded as ​"The Most Innovative Service’" by GSMA.
  • Managed the cross-functional teams to launch new value-added services, decreased go-to-market time by 25% by implementing agile practices.

4Stay.com Midterm Student Housing Marketplace

https://about.4stay.com/

Built the MVP from scratch for a midterm rental marketplace for off-campus student housing.

4stay is a SaaS-enabled online marketplace for student and intern housing.

I developed a product strategy to ensure scalable growth and create efficient marketplace dynamics. I also built the product from scratch and launched the MVP.

Unicoaero Driver Delivery App

Designed and lead the iOS and Android app projects which were released in eight languages, 20 countries, and executed 200,000 deliveries.

The Unicoaero Driver App automates delivery order assignment, pick-ups, location tracking, and ETA. It eliminates the paperwork and introduces a revolutionary improvement for the delivery process. Route optimization also saves time and fuel and increases the efficiency of the delivery operation more than 2-fold.

Shopify Store: Dropshipping

Built a 100% drop shipping sourced eCommerce site and generated $250,000 in revenue in nine months.

I created an online gift shop on Shopify and then built a 50,000 strong audience from scratch. Finally, I ran optimized Facebook and Instagram ads to drive traffic with a 3.7% conversion rate. I also ran the email and user engagement campaigns for repeat sales.

Jebwa, Pre-owned Luxury Designer Items Retailer

http://www.jebwa.com

Created the marketing strategy and built the user acquisition funnel from scratch and generated $60,000 revenue in 60 days.

Jebwa is an online pre-owned luxury designer bag store.

I created Jebwa's marketing strategy and built its brand identity. I also executed the digital marketing plan including social ads, paid CPC, newsletter marketing, email automation. In 60 days we have acquired 1,000 customers and reached 40,000 monthly visitors.
2018 - 2018

Certification in Product Management

UC Berkeley - Berkeley, CA, United States

2012 - 2013

Executive MBA Degree in Business Administration

Koc University - Istanbul, Turkey

FEBRUARY 2020 - PRESENT

Professional Scrum Product Owner I (PSPO I)

Scrum.org

FEBRUARY 2018 - PRESENT

Product Management Certificate

UC Berkeley, Haas School of Business