Omkar Chetty, Product Manager in Toronto, ON, Canada
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Omkar Chetty

Verified Expert  in Product Management

Product Manager

Location
Toronto, ON, Canada
Toptal Member Since
July 10, 2020

Omkar is a product manager who has worked in major companies, including Shopify, Walmart, Loblaws, and Bank of Montreal. He was instrumental in building, launching, and scaling large B2C products such as Shopify Marketplaces, PC Express, and Walmart Online Grocery, generating over CAD$20 million in revenue. His product experience extends to AI/ML products in B2B financial services. Omkar's entrepreneurial background brings a founder's mindset to solving customers' problems.

Project Highlights

Loblaw Marketplace
Led the design and development of the Loblaw Marketplace with over 10 million monthly active user across web and mobile
Online Grocery Website and App for Walmart Canada
Worked as part of the founding team that led the operations and development of the website and mobile app for online grocery at Walmart Canada.
AI-powered Lending Platform
Led a team for researchers, designers, data-scientists and engineers to deliver an AI-powered lending platform.

Expertise

Work Experience

Product Manager

2021 - 2023
Shopify
  • Developed the product strategy for the marketplaces team to drive GMV growth via 3P apps such as Google, Meta, and TikTok.
  • Led the onboarding squad to ship marketplace discovery experience and AI signals to help accelerate the time to market for the merchants.
  • Improved developer workflows through marketplace kit, pre-built app, and connector platform leading to reduce time to build marketplace apps for the Shopify App Store.
  • Partnered with Google, Meta, and TikTok to drive GMV growth through pre-installation, guides, insights, and funnel-tracking projects.
  • Worked with the recruitment team to revamp the recruitment process for the APM candidates within Shopify to drive efficiencies.

Senior Product Manager

2019 - 2021
BMO Bank of Montreal
  • Built an AI-powered lending platform with a profitability impact of CAD 10 million annually.
  • Worked with senior executives to help develop the AI roadmap for multiple business lines within BMO.
  • Spearheaded the development of the AI-product management framework for the BMO as an enterprise.
  • Led a team of ML/AI researchers to deliver customer segmentation models to help improve ROI by 50%.
  • Developed the product vision and requirements for an internal AI marketplace; conducted a build versus buy analysis to identify the right technology partners.

Product Manager

2018 - 2019
Loblaw Digital
  • Launched the Loblaw Marketplace by leading a team of 15 engineers and two designers in an agile environment.
  • Conducted user research and competitive analysis to develop product requirements for the product pages, search, cart, and checkout experience.
  • Prioritized user stories/backlog based on customer value and technical constraints; worked with tech leads to breakdown technical stories.
  • Designed experiments on Adobe Target to test and validate UX changes to help improve micro-conversions in the customer journey by 25%.
  • Collaborated with data-science teams to develop data-models to understand the user’s intent, and improve search relevancy scores by 20%.

Founder

2018 - 2018
Whip Labs
  • Conducted market research and analysis to identify unmet needs in the $20 billion test prep market.
  • Built a business model for an AI-based learning application to support test prep for students.
  • Developed the product roadmap and worked with the UI, UX, and engineering teams to design a prototype for testing.
  • Analyzed a business model to develop a $10 million company valuation along with identifying resource requirements.
  • Pitched to investors in New York City and Toronto and became a finalist at Next AI (an incubator for artificial intelligence-based startups).

Analyst

2016 - 2018
Walmart
  • Developed the merchandising strategy for urban markets that delivers 520% YoY growth and 17% above the sales plan.
  • Identified enhancement to availability algorithms to improve the online grocery fill-rate from 85% to 95% resulting in operational efficiencies.
  • Optimized assortment strategy to increase the variable contribution margin for weekly shop items by 70%.
  • Change managed the transition to the Every Day Low Price strategy in online grocery—grew sales by 35%, basket size by $5, AUR by $2.
  • Coached 50+ suppliers through 15 webinars on how to eCommerce, resulting in 100% SKU growth from 8,000 to 16,000 in a 1-year period.
  • Assisted the development of financial models to support the online grocery market expansion/rollout into the Western Canada market.
  • Executed six seasonal programs including Holiday, Better for You, Back to School, Halloween, Easter, and Thanksgiving—90% average sell-through.
  • Developed the scoreboards and trackers to monitor business performance, identify risks, and opportunities for growth.

MBA Intern

2015 - 2015
Pheedloop.com
  • Researched the market and made customer demos to achieve product-market fit.
  • Developed a go-to-market strategy to help win Microsoft and Walmart accounts—achieving the sales target of $100,000.
  • Supported the CTO to help manage engineering sprints.

Strategy Consultant

2013 - 2014
I-PAC
  • Led a team of 40 associates to manage district-level campaign operations and achieved a more than 11% increase in voter registrations.
  • Managed country operations for innovative new hologram-based campaigns to achieve the outreach target of 1 million voters.
  • Developed processes to measure voter sentiment in real-time and develop the party's response framework.

Senior Engineer

2011 - 2013
Larsen and Toubro Limited
  • Developed and managed multi-channel marketing campaigns to achieve an average 7:1 return-on-investment.
  • Led research and development activities to support new product innovation—launching the first 7-ton excavator in the Indian market.
  • Achieved yearly sales targets for territory, and increased gross margin by 1.5%.
  • Recommended design improvements to help reduce equipment maintenance costs for customers by 15%.
  • Developed sales funnel trackers to help increase productivity of sales engineers across India.

Loblaw Marketplace

https://www.loblaws.ca/online-exclusives

Led the design and development of the Loblaw Marketplace with over 10 million monthly active user across web and mobile

Loblaw Marketplace was a new digital business initiative of the Loblaw Companies. The key product challenge was to pivot the experience from being grocery specific to a general merchandise shop and going from being a first-party seller to a third-party seller model.

Online Grocery Website and App for Walmart Canada

https://www.walmart.ca/en/grocery

Worked as part of the founding team that led the operations and development of the website and mobile app for online grocery at Walmart Canada.

Walmart's online grocery services such as pick-up and delivery are part of this web and mobile application. This is one of the most frequently visited websites in Canada with over 15 million visitors every month.

AI-powered Lending Platform

Led a team for researchers, designers, data-scientists and engineers to deliver an AI-powered lending platform.

An AI-powered lending platform that could make a personalized product and rate recommendations for the clients. The app could also dynamically deploy multiple pricing strategies and optimize to achieve business goals.
2014 - 2016

Master of Business Administration (MBA) Degree in Business Administration

University of Toronto - Toronto, Canada

2007 - 2011

Bachelor's Degree in Engineering

BMS College of Engineering - Bangalore, India

AUGUST 2019 - PRESENT

Machine Learning and AI Foundations: Value Estimations

LinkedIn

DECEMBER 2018 - PRESENT

Communication for Product Managers

LinkedIn

NOVEMBER 2018 - PRESENT

Product Management: Building a Product Strategy

LinkedIn

NOVEMBER 2018 - PRESENT

Product Management: Building a Product Roadmap

LinkedIn

NOVEMBER 2018 - PRESENT

Metrics for Product Managers

LinkedIn

NOVEMBER 2018 - PRESENT

Agile Project Management Principles

LinkedIn

OCTOBER 2018 - PRESENT

Technology for Product Managers

LinkedIn

OCTOBER 2018 - PRESENT

Product Marketing Foundations

LinkedIn

Tools

Jira, Confluence, InVision, Adobe Analytics

Paradigms

Agile Product Management, Design Thinking, Agile, Scrum, Kanban, B2C, Data Science

Industry Expertise

Banking & Finance

Other

Product Strategy, eCommerce, Retail & Wholesale, Product Marketing, Product Owner, Digital, Product Launch, Digital Product Management, Business Consulting, Artificial Intelligence (AI), Product Research, Machine Learning, Marketing Strategy, Aha!

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