Product Manager in Berlin, Germany

When working on Triond, the content distribution platform had manual editing processes related to content quality as well as optimizations of content structure and metadata. These processes required resources investment of both time and staff.

After initial research had shown costs could be cut down with minimal impact to content quality, I designed and implemented a background automated process of content optimization. This solution allowed them to reduce staff costs by 90% while increasing content publishing throughput and scale by a hundredfold.

I identified a bottleneck in the way an XML-feed based product was used and developed in the company. I then researched and suggested an alternative solution, saw to its implementation, and improved the resource usage and scalability of the company.

This product was the primary communication method with marketing partners and even tiny operational changes required hours of developer time and limited the ability of marketing managers to test new ideas or set up new integrations quickly. By identifying this bottleneck and seeing to its removal, the company has gained momentum and focus.

I designed and implemented a system that integrates the creation of data-driven, value-based targeting audiences directly via the Facebook Marketing API. It also took into account the usage of those audiences on Facebook through a third party marketing tool while also providing a robust way to manage those on the company's back end.

With this new system, the cost per action (CPA) was reduced by 50%, which enabled the company to outrun the competition and allocate more marketing budget to other channels.