Osama Khan, Product Manager in Vancouver, BC, Canada
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Osama Khan

Verified Expert  in Product Management

Product Manager

Vancouver, BC, Canada
Toptal Member Since
August 19, 2019

Osama is a product leader who has spent the past 15 years launching products and services for B2B and B2C startups. He's worked in martech, live streaming, gaming, healthtech, developer-facing products, and fintech. Osama holds an MBA and advanced degrees and certifications in robotics, machine learning, distributed systems, and sports performance.

Project Highlights

Analytics JavaScript Version 2.0
Led the design and development of Analytics 2.0 as a lead product manager.
Creator Sites
Led the product design and development of the 1st iteration of Creator Sites, a platform for 16 million users.
My Health at Hand
Led the development and architecture of a healthtech app to help scale from early prototype to support seed to series C scale.


Work Experience

Product/Engineering Manager

2016 - PRESENT
Independant Consultant
  • Worked closely with the founders and executive team to help develop the product vision, strategy, roadmap, and technical approach to MVP.
  • Helped clients develop internal capability to hire, retain, and grow talent across product, design, and engineering.
  • Worked with early-stage (pre-series A) startups and Fortune 500 companies.
  • Assisted early-stage startups in implementing product analytics, designing metrics, and optimizing growth loops.
  • Collaborated with the founders to take early ideas and visions and produce a product roadmap alongside feature specifications for engineering and design.
  • Contributed to mapping and optimizing user journeys to improve retention metrics.

Co-founder | CEO

2021 - 2023
  • Handled crypto compliance and identity, which raised $8 million and was backed by Stripe, South Park Commons, IDEO, a16z, and more.
  • Hired an A++ team of engineers and leading legal professionals to help build the most comprehensive product in space after problem and market validation through design partnerships with the top 20 protocols (by TVL).
  • Collaborated closely with various industry organizations, such as the Blockchain Association, to help further crypto-positive regulations in the US.
  • Conceived and led the development of a new layer of technology for attestation of web2 data on public blockchains via zero-knowledge proofs and selective disclosure.
  • Designed all developer-facing product artifacts, including SDK interface, technical documentation, and go-to-market content.

Product Lead

2021 - 2021
  • Led the flagship product, OlympusPro, which offered bonds as a service protocol, from inception to MVP launch on tight timelines.
  • Contributed to the OlympusPro launch with partnerships across 25+ DeFi protocols.
  • Led sprint planning, dev allocation, MVP scoping, product roadmap, feature definition, and prioritization.

Senior Product Manager

2019 - 2021
Twilio Segment
  • Managed the product area that handled 100% of data ingress at close to one million requests per second.
  • Defined key product metrics; iterated to improve core business metrics by 60% over a year.
  • Developed and operationalized strategy to maintain and manage SDK/Integrations across 15+ major languages/frameworks.
  • Oversaw the re-architecture of key libraries that ran on over one billion devices, supporting many of the top 1,000 websites and apps, and created three patents during this process.
  • Helped steer the company's data privacy and residency strategy as the Schrems II regulations updates rolled out.
  • Led the browser landscape strategy, recognizing the recent changes by browser vendors around privacy and consent.
  • Developed multiple patent-pending technologies within the app instrumentation and analytics space: US 20210406150 A1, US 20210406002 A1, US 20220269505 A1, US 20220269504 A1.

Director of Product Management

2018 - 2019
  • Grew the current revenue by 37% on $120 million transaction volume.
  • Helped launch a new industry-defining product called Creator Sites from inception to adoption by over a million active users.
  • Developed internal analytics capability, team, and tooling.
  • Drove various optimizations to get a 20% conversion lift.
  • Cooperated closely with founders on the strategy and product roadmap.

Big Data Engineer

2017 - 2018
  • Developed data pipelines and data science infrastructure, including various SaaS integrations, including, but not limited to, Salesforce, Gong, Marketo, Agresso, and Zendesk.
  • Prototyped a heuristic and NLP-based product feature for the research team.
  • Researched and designed with a team of engineers compute architectures for small data.

Senior Investment Analyst

2014 - 2016
Dawood Hercules
  • Trained in management consulting practices by McKinsey Arabia.
  • Helped pivot overall strategy and product pricing and packaging for a solar energy portfolio company.
  • Spearheaded the change of revenue recognition, optimization, and booking for a leading IT systems integrator company for IPO readiness.
  • Led the development of a data and business intelligence strategy across holding and portfolio companies.

Analytics JavaScript Version 2.0


Led the design and development of Analytics 2.0 as a lead product manager.

This bundle of JavaScript runs on over a billion of our customers' devices. We rearchitected the page, improved its performance by 80%, reduced the bundle size by 70%, and improved the developer experience five to ten times. We created a patent for the company while coming up with the company's new architecture and built a product that outperforms all competitors across all relevant metrics.

Creator Sites


Led the product design and development of the 1st iteration of Creator Sites, a platform for 16 million users.

Creator Sites was made for live streamers and content creators. You can build a website from your YouTube, Twitch, Facebook, and Mixer content. Creator Sites is also integrated with tools like donations and merchandise to help creators earn a living.

My Health at Hand


Led the development and architecture of a healthtech app to help scale from early prototype to support seed to series C scale.

HAH is a Middle East-based healthtech startup. While acting as fractional CTO/CPO, I helped the company migrate its infrastructure to support higher levels of traffic while keeping costs within budget for a seed-stage startup and working with local telephony regulations.


Conceived the product based on market gap; led strategy, roadmapping, and the entire product development lifecycle until MVP release.

Burrata is an integration platform that enables the issuance of attestations from Web2 and private data on public blockchains. The primary use cases driving product adoption are KYC, AMI, and accreditation checks. The platform, which is exposed as a developer SDK to customers, also provides other integrations, e.g., banking and employment history via Stripe.


Worked closely with the founder to develop the product strategy and MVP thesis and hire an engineering team.

Wysefit (Techstars Future of Longevity '20) is a service that delivers personalized fitness plans for adults 50+ (especially women) via a mobile app. It was a leading solution, ranking #1 for senior fitness in the US App Store for two years.

Olympus Pro

Led the product development of the innovative bonds-as-a-service protocol that led to a $4 billion market cap.

Olympus Pro was the flagship product for Olympus outside the core protocol, offering bonds-as-a-service to all DeFi protocols. Olympus Pro was launched across all EVM and Solana. The project partnered with 45+ DeFi protocols, helping them secure liquidity while generating revenue for Olympus.

Segment SDK

Innovated to create a novel client-side analytics technology inside Segment SDKs across 14+ languages and frameworks while reducing OPEX by XX%.

Segment SDK runs across all major platforms (mobile, web, desktop, OTT) while supporting 14+ languages and frameworks. It runs on over a billion devices globally. I led the invention of a new method to collect and filter analytics data on-device while reducing implementation (engineering) time by more than 70%. Through various standardization and contracting strategies, I also reduced the annual engineering OPEX by double-digit millions.

Sales Operations Data Integrations

Led the development of a data integration project across SaaS integrations and internal customer data for sales planning and operations.

I led the development of an internal platform to integrate customer data across sales and marketing SaaS (Salesforce, Marketo, Gong), financial/accounting software (Agresso), and internal application data. This aggregated data was used across various sales operation activities, e.g., pricing/packaging, reporting, and outbound demand generation.

Enterprise Employee On/Off-boarding Automation

Led business process modelling and optimization of an employee on/off-boarding automation project for a large national oil company.

I led the product scoping, roadmapping, and release of a complex integration project at a national oil company. The project started with business process modeling and optimization for employee on/off-boarding, with eventual implementation of necessary integrations across SAP HCM, SAP PI, SAP MM, SAP FICO, MS Sharepoint, MS Active Directory, and MS Exchange Server.

GenAI Real Estate Agent Support App

Led the MVP development for a GenAI-based real estate agent app that helps the client company's realtors use natural language to search through internal notes, documents, and MLS listings for faster client interaction.

I helped the founder, who has a background in real estate, transform his product vision/idea into a working MVP. The project enabled real estate brokers to work with customers efficiently while leveraging an internal portal with a natural language (chat) interface.

The project scope included developing MVP specs, de-risking features based on what the LLM can and cannot do, and building a roadmap to refine future features and improvements.
2017 - 2020

Master's Degree in Computer Science

Georgia Institute of Technology - Atlanta, GA, USA

2009 - 2011

Master of Business Administration (MBA) Degree in Business Administration

Institute of Business Administration, Karachi - Karachi, Pakistan

2005 - 2009

Bachelor's Degree in Computer Science

Institute of Business Administration, Karachi - Karachi, Pakistan


Generative AI Nanodegree



Rapid Prototyping Specialization

Arizona State University


Product-Led Growth



Product Strategy



Monetization & Pricing



Advanced Growth Strategy



AWS Certified Big Data Engineer

Amazon Web Services, Inc.

JULY 2012 - JULY 2022

Energy Risk Professional (ERP)

Global Association of Risk Professionals


Jira, Stripe Checkout, Slack, Zoom, Figma, Google Docs, Git, iOS SDK


Blockchain, Twilio, Google Analytics 4, Blockchain Platforms, Docker, Apple TV


Kanban, Agile Product Management, Data Science, Agile, Agile Project Management, Key Performance Metrics, Rapid Prototyping

Industry Expertise

Energy, Real Estate, Health & Wellness, Marketplaces, Oil & Gas, Mining


Minimum Viable Product (MVP), Product Strategy, Web Analytics, Video Streaming, Technical Product Management, SDKs, Data Privacy, Data, Product Management, Mobile Apps, Payment APIs, API Platforms, API Documentation, APIs, Enterprise SaaS, Stripe, Stripe Payments, Stripe API, Product Requirements Documentation (PRD), Conceptualization, Requirements, P2P, Roadmaps, Market Research, New Product Development, Product Roadmaps, User Journeys, Project Management, Business Analysis, Functional Requirements, Stakeholder Interviews, Backlog Management, Enterprise Integration, Solution Architecture, Integration, Go-to-market Plans, Product Launch, API Design, API Development, Smart Contracts, Lean Product Manager, Wireframing, Marketing Technology (MarTech), Product Planning, Requirements & Specifications, Technical Project Management, Web3, Feature Backlog Prioritization, Notion, Sprint Planning, Key Performance Indicators (KPIs), Software Development, Cloudflare, Product Owner, Web Applications, Startups, Data Integration, API Integration, Product Research, Software Development Lifecycle (SDLC), Product Lifecycle Management (PLM), Research, Consulting, Web Development, Finance, Machine Learning, UX Design, Marketing Automation, Amazon Web Services (AWS), React, User Experience (UX), Artificial Intelligence (AI), MVP Design, Generative AI, Large Language Models (LLMs), Prompt Engineering, Fintech, Mobile Payments, Advertising Technology (Adtech), Go-to-market Strategy, Project Planning, Workflow, Internet of Things (IoT), UX Wireframes, Product Vision, Mobile UX, Ethereum, Feasibility Studies, Product Discovery, Conversational AI, Agile Leadership, Documentation, Quality Assurance (QA), MEAN Stack, Ethereum Smart Contracts, Business Requirements, Mobile Applications, Mobile App Development, Crypto, Cryptocurrency, Health IT, Agile Coaching, Software Engineering, iOS, Digital Platform Development, JavaScript, Python, Apache Spark, Big Data, Linux, Web3.js, Vue, Nuxt.js, Tokenomics, Node.js, Solidity, Vyper, TypeScript, WebRTC, VoIP, Android, Computer Science, Business Administration, SQL, Machine Learning Operations (MLOps), Redshift, Snowflake, Amazon S3 (AWS S3), Amazon Athena, Investor Presentations, Investor Relations, Revenue Strategy, Fundraising, Competitive Analysis, Partnerships, Analytics, Hiring, Leadership, Diffusion Models, Multi-Modal Large Models, Fine-tuning, Retrieval-augmented Generation (RAG), Generative Artificial Intelligence (GenAI), B2B, Product Analytics, Natural Language Processing (NLP), Learning Management Systems (LMS), HRIS, Google, Microsoft, Decentralized Finance (DeFi), New Products, Telehealth, UXM, Wireframe to Product, Technical Hiring, Monetization, SaaS Product Marketing, Growth, User Journey Maps, App Design, Solana, Rust, Move, Identity, Pitch Presentations, Pricing, Software as a Service (SaaS), B2B Sales Management, Software Packaging, Billing Systems, A/B Testing, Monetization Models, App Growth, Growth Model, Product Growth, Product-led Growth (PLG), User Self-service, Software Sales, Tech Sales, React Native, Flutter, Fitness, Feature Prioritization, User Retention, Open Source, Android SDK, Roku, Unity, Ruby on Rails (RoR), Segment.io, Usage Based Pricing, Enterprise Application Integration (EAI), Salesforce, XML, REST APIs, Salesforce Sales Cloud, Web Portals, Financial Modeling, Stakeholder Management, Mergers & Acquisitions (M&A), Negotiation, Strategy, Business Consulting, Engagement Strategy, Risk Models, Investments & Risk Management, Energy Utilities, Risk Modeling, Risk Analysis, Petroleum Economics, Solar, Green Energy, Renewables, Business Process Analysis, Business Process Modeling, SAP, RPC, IT Projects, Technical Design, Technical Research, Decision Trees, Social Networks, Virtual Reality (VR), Legacy Software

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