Patti Chan, Product Manager in San Francisco, CA, United States
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Patti Chan

Verified Expert  in Product Management

Product Manager

San Francisco, CA, United States
Toptal Member Since
November 17, 2022

Patti is an 18+ year tech and startup veteran. She was VP of Product at Chord Commerce and Imperfect Foods, where she led product, engineering, design, and user research from product-market fit through 26 times hyper-growth to Series C and $500M+ annual revenue in just three years. Patti, a previous founder with nearly two decades of hands-on operator experience, now enables teams as a Product Leadership Coach and interim CPO.

Work Experience

Product Leadership Coach

2021 - PRESENT
  • Partnered with directors, VPs, and C-suite in product, design, and engineering as an executive coach to facilitate their growth in leadership.
  • Provided monthly group coaching to CTOs and CPOs in highly curated pods of 5 to 8 members in early-stage and growth startups after series A funding.
  • Leaned on a proven 30-60-90 day playbook for rapidly assessing a product and product organization, gaining trust and buy-in, and establishing a compelling product vision and strategy to transform teams into product-led companies.

VP of Product

2021 - 2022
Chord Commerce
  • Joined the founding team of ex-Glossier execs to launch our proprietary headless eCommerce platform based on decades of hands-on operator experience.
  • Established a multi-year product vision and quarterly product strategy while hiring and empowering product pillar teams to own and execute their roadmaps.
  • Removed the product out of beta, acquiring more than $50 million in brand customers in our first year of sales.

VP of Product

2017 - 2021
Imperfect Foods
  • Navigated years of rapid hyper-growth by bringing engineering in-house and building an empowered product and design team to take the business from niche produce delivery to national subscription household grocer.
  • Managed and grew the team three times as head of product management, product design, and user research. During these three years, the company's revenue grew 26x to $500 million, and order volumes grew 13 times higher.
  • Led a multi-year product vision and strategy that delighted customers and significantly increased product engagement while maintaining a net promoter score.

New Subscription Sign-up for Imperfect Foods

Overhauled the subscription sign-up flow for Imperfect Foods, systematically testing three different experiments that ultimately resulted in a 2x increase in average order value.

Imperfect Foods is a direct-to-consumer grocery subscription delivered to your doorstep. When we expanded from niche produce boxes to a full-grocery offering, our legacy signup flow didn't reflect how much our product had grown. We drastically increased satisfaction with their first-order delivery by completely redesigning the new customer experience from top-of-funnel to first-order activation. We even increased lifetime value and retention.

Product Launches Ahead of Black Friday for Chord Commerce

Headless e-commerce platform seamlessly processed over $1 million in sales transactions during Black Friday in its first year out of beta for DTC brands.

Chord Commerce enables emerging and growth-stage DTC brands to operate sophisticated bespoke storefronts without the overhead of outsized engineering and data teams. In its infancy, I joined the founding team to establish product strategy, evolve the product into a cohesive offering, and grow teams and processes to support a rapidly scaling production-ready eCommerce ecosystem.

First Enterprise Cloud-based POS for Agilysys

Led the design and development for Elevate, the first cloud-based point-of-sale system for the world's second-largest POS manufacturer, in 2012. It went on to become the precursor for Agilysys's flagship product today.

In 2012, the typical point-of-sale system in hospitality was nine years old. To upgrade, stores had to shut down their checkout aisle for 1 to 3 days. I was managing director at Intridea. In just nine months, my team beat their estimate by a landslide, piloting a brand new POS with longtime clients like American Express.
2000 - 2004

Bachelor's Degree in Psychology | Entrepreneurship and Management

Johns Hopkins University - Baltimore, MD


Executive Coach

Berkeley Executive Coaching Institute


Slack, Zoom, Asana, Trello, Jira


Agile, Quantitative Research, Scrum


Management, Leadership, Coaching, Product Leadership, Lean Product Management, Lean Product Development, Product Strategy, User Research, Product Vision, Product Coach, Product Consultant, Startup Consulting, Team Leadership, Servant Leadership, Product Management, Product Discovery, Lean Experiments, Experimental Design, Product Roadmaps, Hiring, Mentorship & Coaching, Qualitative Research, User Interviews, Project Management, Software Consulting, Research, Entrepreneurship, Executive Coaching, Business Coaching, Product Design, Consumer-facing Product Design, Engineering Management, Product Analytics, Consulting, Notion, Design Leadership, Beta Testing

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