Patti Chan

Imperfect Foods is a direct-to-consumer grocery subscription delivered to your doorstep. When we expanded from niche produce boxes to a full-grocery offering, our legacy signup flow didn't reflect how much our product had grown. We drastically increased satisfaction with their first-order delivery by completely redesigning the new customer experience from top-of-funnel to first-order activation. We even increased lifetime value and retention.

Chord Commerce enables emerging and growth-stage DTC brands to operate sophisticated bespoke storefronts without the overhead of outsized engineering and data teams. In its infancy, I joined the founding team to establish product strategy, evolve the product into a cohesive offering, and grow teams and processes to support a rapidly scaling production-ready eCommerce ecosystem.

In 2012, the typical point-of-sale system in hospitality was nine years old. To upgrade, stores had to shut down their checkout aisle for 1 to 3 days. I was managing director at Intridea. In just nine months, my team beat their estimate by a landslide, piloting a brand new POS with longtime clients like American Express.