Paul Valenzano
Verified Expert in Product Management
Product Manager
Los Angeles, CA, United States
Toptal member since March 24, 2025
Paul has 10+ years of product management experience across advertising, eCommerce, and wealth management. Transforming ambiguity into clear, impactful tech products, he has driven SaaS launches and achieved significant savings and revenue growth. A strategic leader, Paul builds cohesive teams, streamlines operations, boosts user experiences, and delivers results. He is also an Agile expert who drives innovation and efficiency and leads teams in rapid digital growth, from eCommerce to ad tech.
Project Highlights
Expertise
- AI Agents
- Cross-functional Team Leadership
- Digital Strategy
- Process Design
- Product Management
- Product Requirements Documentation (PRD)
- Product Roadmaps
- eCommerce
Work Experience
Consultant
Three E Technology LLC
- Defined data capture strategy and operational roadmap for enriching AI program progression with expert analysis.
- Streamlined UI/UX flow and backlog to create efficiencies for MVP delivery of a nonprofit services application.
- Proposed a comprehensive digital strategy that would result in 40% ongoing savings for LA Neighborhood Councils.
Director of eCommerce Technology
The Wonderful Company
- Launched a 0-1 eCommerce platform, streamlining workflows and improving engineering efficiency by 40%, reducing development cycle time and overhead costs.
- Redesigned content strategy and UX/UI workflows, cutting feature development costs by 60% and accelerating time-to-market for new product releases.
- Implemented a headless commerce strategy, reducing enterprise-wide platform costs by 60% while improving site performance and scalability.
- Led the creation of a 1st-party consumer data practice, reducing time to market by 50% for key communications.
- Aligned executive leadership around new annual planning processes, improving operational efficiency by 30%.
Lead Product Manager
The Wonderful Company
- Led a company-wide re-platforming initiative, delivering $2.5 million in 3rd-party cost savings and optimizing vendor relationships and infrastructure costs.
- Drove 20% YoY revenue growth by migrating to Shopify Plus and implementing a scalable A/B testing program, optimizing conversion rates and user engagement.
- Designed core compliance platform services, enabling direct-to-consumer (D2C) alcohol sales through Shopify Plus.
Senior Technical Product Manager
RED Interactive Agency
- Developed and launched a 0-1 B2B dynamic ad SaaS product, achieving profitability in under 12 months and winning new business contracts worth $6.5+ million.
- Improved the net revenue of content-driven projects by 20% by integrating CMS roadmaps in project planning processes.
- Built scalable platform services for high-traffic mobile games, handling 1,000+ requests per second, ensuring seamless player experience during peak loads.
- Created a hybrid Agile process to govern engineering projects, improving consistency and profitability by 20%.
Project History
Wonderful Commerce
Led the design, development, and rollout of a platform service product that reduced personalized communications by 50%, improved engineering efficiency by 40%, and lowered production costs associated with new feature releases by 60%.
Wonderful Commerce provided a comprehensive suite of standard components and a design methodology, enabling a significant reduction in time-to-market for the delivery of new D2C sites and experiences.
Velvet
Developed the product requirements and MVP roadmap for an adTech SaaS application that drove $6 million in revenue, reaching profitability in under 12 months.
Velvet was met with immediate success, supporting large-scale advertisers like ESPN and Netflix in delivering dynamic, personalized campaigns.
Scarlet CMS
Led the product management of an open-source content management platform that improved agency projects' efficiency and profitability by 20%.
Education
Bachelor of Science Degree in Information Technology
Pennsylvania State University - University Park, PA, USA
Certifications
OKR Certification: Leadership and Goal Setting
Measure What Matters | via Coursera
Project Management Professional (PMP)
Project Management Institute (PMI)
Certified ScrumMaster (CSM)
Scrum Alliance Inc.
Skills
Tools
Jira, Slack, Confluence, Shopify Plus, GitHub
Paradigms
Agile, Agile Project Management, Scrum, Low Code
Industry Expertise
Zero to One Strategy
Platforms
Google Cloud Platform (GCP)
Other
Project Management, Software Requirements Specifications (SRS), Product Management, Process Design, Cross-functional Team Leadership, Product Requirements Documentation (PRD), Planning, Technical Product Management, Google Apps, Web & Mobile Applications, Estimations, Agile Delivery, Product Delivery, Builder.io, Digital Strategy, Stakeholder Management, Budget Management, Resourcing, Offshore Team Management, Mentorship & Coaching, Product Operations, Consumer Data, Contract Negotiation, Cost Reduction, Web Platforms, eCommerce, Engineering, Market Fit, Opportunity Assessments, Minimum Viable Product (MVP), Product Roadmaps, Software Development Lifecycle (SDLC), Goal Setting, Organizational Planning, Project Management Professional (PMP), IT Project Management, Scrum Master, A/B Testing, Direct to Consumer (D2C), B2B, No-code Development, Mobile Apps, Automation Software, SaaS, Single Sign-on (SSO), Artificial Intelligence (AI), AI Agents, Program Management, Data Analytics, Subscriptions, Microsoft Teams, Redis, Software Engineering, Advertising Technology (Adtech), Information Technology, Objectives & Key Results (OKRs), Marketing Strategy, Go-to-market Strategy, Online Payments
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