Pete Shumway
Verified Expert in Product Management
Product Manager
Bluffton, SC, United States
Toptal member since May 22, 2020
Pete develops new products for B2B markets, such as industrial automation and industrial printing. He's led an emerging-brands team that served as an incubator within a public company—leveraging IIoT and SaaS to launch new products, expand channels, and implement go-to-market plan. Thanks to having refined his skills in sales, product management, and general management, Pete excels at helping clients accelerate their new product development.
Project Highlights
Expertise
- Agile Software Development
- Business Development
- Business Strategy
- Competitive Strategy
- Pricing Strategy
- Product Management
- Program Management
- Technical Product Management
Work Experience
Billing and IT Professional
Holly Shumway Counseling
- Mastered and improved the billing process and revenue cycle management.
- Developed skills in Office Ally, a cloud-based medical billing clearinghouse.
- Improved collections increased revenue by more than 10% even during declining client sessions due to COVID restrictions.
- Set up a new system for teletherapy—evaluating and recommending cloud-based options based on technology, functionality, compliance, and cost.
General Manager, Emerging Brands
Matthews International Corporation
- Oversaw the P&L for four independent business units generating $18 million in revenue and $4 million EBITDA competing in industrial automation and industrial printing.
- Tripled sales through organic growth and acquisition.
- Initiated the sale, negotiated the transaction, and integrated the organization in the acquisition of a $10-million privately held corporation.
- Created a new eCommerce product suite from concept through launch, considering the whole user experience (UX), including user interface, a new online marketplace, and IIoT cloud connectivity for marketing SaaS enhancements post-sale.
- Developed an autonomous mobile robot for warehouse automation applications. Managed cross-functional, cross-geography team to launch on-schedule and under-budget.
- Provided strong leadership to design and manufacture custom control systems for OEMs in industries as varied as industrial marking and coding, oil extraction, airport security, and warehouse distribution.
- Acted as an executive product manager for a date code verifier, applying machine vision to acquire the printed code, applying AI to convert images to digital (OCR), and comparing the result to the expected code, high-speed, in-line and in real-time.
- Served as an executive product manager for high-speed in-line check weigher, applying machine learning to acceleration and impulse measurements to continually refine the accuracy and speed of the results.
Director of Engineering | Global NPD Program Manager
Matthews International Corporation
- Led the creation and implementation of a stage-gate new product development process, dramatically improving the match of resources to program requirements to bring projects in on schedule and under budget.
- Developed and implemented a lean SQDC program in the engineering environment.
- Implemented global engineering tools in project management and tracking, PCB design, and 3D modeling to standardize product development and enhance analysis methods.
Business Development Manager
Matthews International
- Developed and implemented initiatives to grow sales in the field of consumer-packaged goods.
- Captured new customers at industry-leading companies.
- Developed and trained a new manufacturer's rep channel.
Sales Engineer
LeCroy Corp.
- Employed my thorough knowledge of the sales process, excellent relationship building, negotiating, and technical skills to accurately forecast orders and maximize revenue.
- Provided direct sales to high tech accounts in the Northwest such as Intel, Hewlett-Packard, and Boeing.
- Captured the most revenue in the territory for three out of four years.
Manager of Product Marketing
Holjeron Corp.
- Used my marketing acumen which led to the largest company win to date, earning all the conveyor control at a greenfield computer manufacturing facility.
- Developed and implemented a product marketing strategy and product roadmap.
- Managed a customer service group, including inside sales, order processing, and technical support.
Product Manager
Tektronix, Inc.
- Developed and implemented the marketing strategy, product functionality & positioning, UX, pricing, promotion, and channel for digital validation tools for computer buses such as PCI-Express, SATA, and DDR.
- Established Tektronix as the dominant player with Intel, which cascaded to dominant market share within the computer-bus test market.
- Collaborated with Gartner on pricing research for a B2B logic analyzer.
Sales Engineer
Tektronix, Inc.
- Increased sales and exceeded quota in the electronic test equipment market.
- Forecasted sales and successfully executed sales and marketing plans.
- Managed and grew sales through distribution and rental leasing channels.
Project History
Autonomous Mobile Robot
Led the design and development of an autonomous mobile robot designed for warehouse automation.
I considered the entire user experience and introduced the product marketing team to quality function deployment, the software teams to agile, and the tech support teams to Zendesk.
I brought the AMR to launch on-schedule and under-budget.
Redimark.com Industrial Date Coder
Ideated, developed, and launched a completely new concept in industrial printers.
The development included not only a printer and new inks, but also a new website, a secure eCommerce storefront, IIoT cellular-based cloud connectivity, a web-based user portal, smartphone apps in Android and iOS, and a SaaS program to increase customer loyalty as well as downstream revenue.
Despite a commoditized market, I was able to charge a premium and earn total margins greater than the competition.
Industrial Pricing Research
Led a pricing study resulted in optimal price for a new industrial inkjet printer.
This provided information on the strategic pricing decision of pricing for market share or total contribution margin.
Education
Master of Business Administration (MBA) Degree in Business Administration
Portland State University - Portland, OR, United States
Bachelor's Degree in Engineering
US Naval Academy - Annapolis, MD, United States
Certifications
Commercial Pilot License Multi-engine Fixed and Rotary Wing
Federal Aviation Administration
Skills
Tools
Jira, Microsoft Word, Office 365, Microsoft Project, Confluence, Slack, Skype
Paradigms
Agile Software Development, Kanban, Agile Product Management, Requirements Analysis, Scrum, Marketplace Platforms
Industry Expertise
Industrials, Aviation, Semiconductors, Industrial Marketing, Energy, Oil & Gas, Industrial Controllers, Renewable Energy, Healthcare, Alternative Energy, High-tech Startups, New Business Ventures, Venture Capital, Marketplaces, Logistics
Other
Business Strategy, Pricing Strategy, Product Management, Competitive Strategy, Program Management, Product Launch, Business Development, Process Improvement, Production Management, Instrumentation, Communication, Company Strategy, Competitor Analysis & Profiling, Innovation, Product Vision, Reports, Technical Product Management, Technical Project Management, Technical Reports, Valuation, Writing & Editing, Agile Product Delivery, Onboarding, Product Roadmaps, User Onboarding, Vendor Management, Feature Planning, Feature Roadmaps, Operations Management, Product Owner, Product Ownership, Requirements & Specifications, User Stories, Product Strategy, Product Growth, Mentorship & Coaching, Workshops, Offshore Team Management, Business Analysis, Business Modeling, Business Models, Business Planning, Financial Planning & Analysis (FP&A), Management Consulting, Market Segmentation, Technical Business Analysis, Technical Documentation, Microsoft Excel, Business, Business Logic, Business Management, Project Coordination, Team Building, Feature Analysis, Product Requirements Documentation (PRD), System Requirements, Technical Requirements, B2B Product Management, B2B, eCommerce, Mergers & Acquisitions (M&A), Software as a Service (SaaS), Android, iOS, Windows, Linux, Startups, Operations Strategy, User Research, SaaS, Agile Coaching, Workshop Facilitation, Dashboard Development, Dashboards, Machine Learning, Microsoft PowerPoint, Project Management, Robot Operating System (ROS), Robotics, Technical Leadership, Lean, User Experience (UX), Technology, Embedded Hardware, Hardware Integration, Consulting, Industrial Internet of Things (IIoT), Software Implementation, Internet of Things (IoT), Digital Product Design, Digital Project Management, Document Management, Documentation, Enterprise SaaS, Go-to-market Plans, Minimum Viable Product (MVP), Team Management, Distributed Team Management, Wireframing, Artificial Intelligence (AI), Computer Vision, Zoho, Cisco Webex Meetings Server, GoToMeeting, Commercial Strategy, Product Design, Technical Architecture, Warehouse Operations, Manufacturing, Platform Design, Procurement, Agile Leadership, Pricing, Value Modeling, Analytics, Medical Billing, Revenue Cycle Management, Billing, Billing Systems, Hardware
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