Peter Spannagle

I worked onsite at Facebook headquarters in Menlo Park, CA for 7 months in 2018. I embedded within a team that builds internal recruiting tools.

As a product consultant, my job was to uncover the reason for the low adoption of their first machine learning feature. I would help revise product strategy and work with the team to build and execute on a new roadmap.

We launched our first user-centric feature, using more iterative and research-based methods, and saw dramatic results.

1) 130% increase in claims within 30 days
2) By year’s end, we had a 10X increase in claims from ML features
3) The team exceeded it’s yearly goal by 9%, despite a rocky start

From 11/2017 to 3/2018, I was a consultant for the marketing division of Salesforce. I worked closely with the strategy,
creative, and leadership teams to improve the mobile experience for salesforce.com. I helped articulate a new vision for mobile, zeroing in on specific opportunities and tactics to engage mobile users and drive growth.

Highlights of revised mobile strategy:

1) Mobile first (rather than responsive): to drive improvements for all users and devices.

2) Invest in > 1 breakpoint: compared to a fluid grid, additional breakpoints and layout changes are more difficult to maintain, but can deliver a more tailored mobile experience.

3) Paradigm shift: long lists of products and features can overwhelm users. Instead, summarize and curate. Then personalize through interaction.

4) Define the mobile use case: "making introductions."

Human Longevity Inc is a San Diego based biotech company started by Craig Venter (first person to sequence the human genome), Bob Hariri (stem cell pioneer) and Peter Diamandis (founder of X PRIZE). HLI wanted to create a mobile app that would provide genetic insights for newborns and help moms track developmental data. I worked as the lead creative and PM, directing discovery and concept design, conducting client presentations and facilitating collaborative workshops.

The goal of the first engagement was to craft a prototype that would secure additional investment. I sorted through their ambitious list of ideas and priorities for the app, brainstorming and contributing new ideas. We then packaged the concepts in a “visual narrative” that demonstrated the aspirations and promise of the app.

The second engagement was to define MVP and the product roadmap, including creative and technical estimation. I directed user research that included: organizing a research plan, executing the study and synthesizing the results.