Pratik Shukla
Verified Expert in Product Management
Product Manager
Navi Mumbai, Maharashtra, India
Toptal member since July 12, 2021
Pratik is a technical product manager with 10+ years of experience in product development and customer value management. He has led global, cross-functional teams and managed products and services with over 100 million active users for telecommunications companies, including Vodafone, Reliance Jio, and Rakuten. Pratik's strong combination of product management, technical, and Agile expertise ensures successful end-to-end project and product delivery.
Project Highlights
Expertise
- Agile
- Confluence
- Customer Analysis
- Distributed Team Management
- Feature Roadmaps
- Jira
- Product Management
- Product Planning
Work Experience
Product Manager
Rakuten Mobile
- Collaborated with senior executives and cross-cultural stakeholders to create a product feature roadmap.
- Managed two key products as the product manager for Rakuten Mobile.
- Started as the sole product manager for two products and grew the product management team to nine members while maintaining agility and quality.
- Worked with developer and designer teams and ran scrum of scrums across multiple time zones and cultures, including Japan, Korea, India, Israel, Eastern Europe, and North America.
- Led sprint planning, sprint review, and daily scrum with multiple teams across multiple products.
Product Manager
Reliance Jio
- Built new products and capabilities for the 4G mobile business, focusing on the acquisition that resulted in the acquisition of 50 million subscribers in 83 days.
- Engaged and aligned internal and external stakeholders across geographies, including technology, marketing, legal, regulatory, and vendor teams, for the large-scale project and product rollouts.
- Executed the rollout of a Wi-Fi product in educational institutions, resulting in tie-ups with 10,000+ institutions and a customer base of nine million students.
- Managed the concept-to-launch of a 4G data handset bundle offer, leading to the acquisition of around 70 million customers.
- Executed innovative campaigns to increase customer app usage for JioPhone, leading to an 84% increase in users and a 10% increase in use per user for in-house apps within five months.
- Conceptualized and implemented an innovative auto-refill product to top up retailer accounts. This led to $2.2 million in top-ups during the pilot, with $100,000+ in daily transactions.
- Led a project to distribute three million smartphones within four months across around 6,500 camps in semi-urban and rural areas in the state of Chattisgarh, India.
- Worked on Agile delivery with user story effort estimation, prioritization, and continuous delivery.
Product Manager
Vodafone India
- Led the development of an app from the ground up, including competitor analysis, features list, UI/UX design, development, and legal and regulatory approvals.
- Collaborated with third-party developers to develop the app and get buy-in from all stakeholders.
- Program managed third-party tie-ups, including Facebook, Twitter, and McAfee, for the increase in 3G data usage.
- Launched India's first Twitter experience program, driving 100% growth in usage and 25% growth in users, from 1.2 million to 1.5 million.
- Implemented login flow changes for a Wi-Fi dongle product, reducing customer care calls by 23%.
Customer Value Manager
Reliance Communications
- Managed the product portfolio for the telecom prepaid business with revenues of around $60 million per month.
- Designed CDMA, EVDO, GSM 2G, and GSM 3G products to drive voice and data usage and revenue.
- Led the implementation of India's first analytics-driven, personalized telecom usage and retention campaign known as "Only For You." The campaign touched 50 million customers with an estimated revenue upside of $5 million in one year.
- Conceptualized and launched innovative products to drive data usage, such as India's first WhatsApp pack, which drove the acquisition of over one million customers in three months.
- Maximized revenue from value-added services, such as a data portal and caller ringback tones for CDMA and GSM subscribers, through content-led strategies.
Software Engineer
Infosys
- Developed a reconciliation system for futures trades across the world markets (New York, London, and Tokyo) for a world-leading investment bank with around $24 billion in revenue.
- Learned a new programming language in nine days to execute the project under tight deadlines.
- Led technical and operational discussions with the client from its global offices worldwide, including Tokyo, London, and New York.
- Received a best-performer award in the business unit.
Project History
Auto Refill for Retailers in Reliance Jio
Designed, developed, and rolled out an innovative auto-refill system for retailers, which drove $100,000+ in revenue per day during the pilot phase.
"Only For You" Customer Value Campaign
Led the implementation of India's first analytics-driven, personalized telecom usage and retention campaign, which touched 50 million customers with an estimated revenue upside of $5 million in one year.
Jio Digital Campus
Led the Jio Digital Campus initiative that resulted in tie-ups with 10,000 educational institutions with nine million students across India.
Education
MBA in Business Administration
Indian Institute of Management, Lucknow - Lucknow, India
Bachelor's Degree in Mechanical Engineering
Birla Institute of Technology and Science, Pilani - Pilani, Rajasthan, India
Skills
Tools
Jira, Confluence
Paradigms
Agile Product Management, Agile, Scrum
Other
Product Planning, Stakeholder Engagement, Stakeholder Management, Competitor Analysis & Profiling, Product Strategy, Product Owner, Feature Planning, Marketing, Strategy, Product Management, Product Roadmaps, Feature Roadmaps, Team Management, Vendor Management, Backlog Management, Customer Analysis, Value Analysis, Operations, Revenue Management, User Retention, Product Growth, Growth, App Design, Customer Acquisition, Technical Writing, Process Documentation, Process Flows, Cloud, Third-party Management, Roadmaps, Feature Prioritization, Product Requirements Documentation (PRD), Programming, Distributed Team Management, Distribution, User Behavior, Databases, SQL
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