Radjesh Tendayoudabany

Reed is one of the UK's largest job marketplace. Its eCommerce product provides SME recruiters a self-service option to buy recruitment solutions online.

I led customer discovery, including product analytics, user persona creation to identify customer needs and pains, and commercial discovery to understand customer segments and revenue drivers.

I convinced the stakeholders to invest in a new personalization MVP that was created together with stakeholders using a design sprint workshop. I then led prototyping, customer validation, and the build and launch of a personalization MVP while working closely with a cross-functional squad and stakeholders.

Reed's job-search product helps job seekers find and apply to jobs and over 17 million users use it.

As the PM, I undertook discovery, using qualitative and quantitative data to capture customer needs, and converted insights into a product roadmap.

This work included leading the execution, design, delivery, and analytics with my cross-functional squad. I focused on conversion rate optimization, UX improvements, growth experiments, and A/B tests.

Collectively, this all improved application conversion rates by 9.1%.

AnimedDirect is a B2C online pet retailer with annual revenues of £25 million. I led the product function and key projects to drive revenue uplift.

I led and managed the delivery fee project (establishing delivery fee threshold for online deliveries) and the pricing project (repricing 4,000 SKUs). Across these projects, I led market research, competitor analysis, financial modelling, and product development.

Additionally, I led and managed product growth projects which included customer journey optimizations, A/B tests, conversion rate optimization CRO, and lean growth experiments.

These initiatives increased revenues by 24% in four months after launch.

This web app allows vet clinics to see their performance in terms of KPIs, e.g., the number of dogs vaccinated compared to the corresponding market benchmarks of their peers.

I was involved in activities from discovery to launch. I conducted a competitor/market analysis and customer needs research for discovery. I worked with designers for prototyping and customer validation.

I also led a cross-functional squad for an MVP build and launch. I then provided support to drive adoption via user training and coaching, user guides, and product demos post-launch.

Customers who used the product saw a 13% increase in revenues.

CiviPlus is a SaaS CRM product targeted at nonprofit organizations in the UK.

I created the product's launch plan and did project and program management of key activities. I was hands-on in leading discovery and creating product roadmaps, a SaaS pricing model, a P&L model, marketing campaigns, and content and collaterals.

In addition to stakeholder collaboration, I coordinated with and managed different teams for the tactical execution of the launch plan.

At Compucorp, I led a marketing manager and designer to plan, create and execute PPC campaigns using Google PPC, LinkedIn PPC, and Mailchimp email marketing. This involved identifying the target audience, using Google Keyword Planner to create campaigns, and measuring ad performance using Google Analytics and further optimizations to improve conversions.

At Reed.co.uk, I worked with PPC marketing agencies to improve acquisition performance for the PPC channel and with an SEO agency to improve the website for higher organic rankings in the Google search, using various techniques such as keywords and site speed design, content, etc.

At AnimedDirect, I ran marketing campaigns for customer acquisition using Facebook Ads.

Reed is one of the UK's largest job marketplace. Its eCommerce product provides SME recruiters a self-service option to buy recruitment solutions online.

I led customer discovery which included usability testing and product analytics to identify pains and frictions in the customer journey, and commercial discovery to understand customer segments and revenue drivers.

I also created a customer acquisition roadmap based on user insights. I then executed this roadmap with a cross-functional squad, which included growth experiments, AB tests, CRO, UX improvements, and MVPs.

All of these deliverables cumulatively improved customer acquisition conversion rates by 16.6%.