Rafael Rebolleda, Product Manager in Madrid, Spain
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Rafael Rebolleda

Verified Expert  in Product Management

Product Manager

Madrid, Spain
Toptal Member Since
February 10, 2022

Rafael is an award-winning product manager with 20+ years of experience managing cross-functional teams and launching digital products and services worldwide. With an MBA in digital transformation and an MS in strategic knowledge management, he values sharing his knowledge as a regular speaker and university lecturer. Rafael brings a can-do attitude with a pragmatic, experimental, insight, and data-driven approach based on extensive experience in corporate, consulting, and startups environments.

Project Highlights

New Relic Instant Observability (I/O)
Radically reduced time-to-value for customers, increasing adoption and activation.
Delivery Hero: Quick Commerce & DMarts
Worked with C-suite executives in different regions across the globe to create a new business offering that leveraged industry-leading operations strengths.
Mozilla Firefox OS
Led the team through 57 launches in 29 countries to deliver Firefox OS to 100M customers worldwide.


Work Experience

Design Director, In-Store Digital CX

2022 - PRESENT
  • Collaborated with peers in product, engineering, and data on strategic experience vision for Ikea's global physical meeting points and stores.
  • Managed qualitative and quantitative research to identify opportunities, establish OKRs and roadmap.
  • Doubled the team size, introducing new roles like phygital prototyper.

Product Design Director | Global Product Experience

2021 - 2022
New Relic
  • Led vision, quarterly strategy, OKRs, and roadmaps for several platforms and customer-facing initiatives.
  • Launched New Relic Instant Observability (I/O), an open-source ecosystem that reduces customer time-to-value, accelerating acquisition and activation.
  • Acted on customer feedback and input from sales, increasing net promoter score (NPS) by 30 points.

Principal Design Strategist | Global HQ

2017 - 2019
Delivery Hero
  • Led customer research in Latin America, Europe, and the Asia Pacific region, resulting in new business verticals, products, and services that leverage the group's operational and logistics strengths.
  • Redesigned the post-order tracking experience, which reduced customer support costs.
  • Worked with customer success partners worldwide to create a tool for data-driven marketing investment.

Head of Product Design | Research, Development and Product Innovation

2015 - 2017
  • Supported the open innovation funnel with lean customer research, ideation, and prototyping to drive continuous validation and experimentation through MVPs.
  • Released Firefox OS and Firefox Hello in a joint venture with Mozilla, reaching millions of customers worldwide.
  • Coached teams in digital transformation to bring the voice of the customer through Agile, Lean, and Design Thinking.

Senior Product Manager for Open Web Devices

2014 - 2015
  • Developed the vision, value proposition, feasibility, and product-market fit for new products and services based on emerging technologies.
  • Released the Firefox Hello built-in videoconferencing for Firefox browser, instantly reaching millions of users.
  • Launched Firefox Accounts, Mozilla's global synchronization system for its suite of services.

Head of Product

2009 - 2011
  • Led a local and remote team of 10+ engineers and designers from concept to revenue in 6 months.
  • Established B2B partnerships to grow our market reach and launched an eCommerce shop to create additional revenue streams.
  • Negotiated funding conversations from seed capital to exit.

Agile Project Manager

2007 - 2009
  • Developed business with international clients, pitched projects, and managed them to successful delivery.
  • Attracted key clients, taking the agency from a national scope to a European reach.
  • Led our clients to win international awards like BAFTA, BIMA, Promax/BDA.

Full-stack Software Engineer

1999 - 2002
Narcea Producciones Multimedia
  • Launched several digital products and SaaS targeting teenagers.
  • Created the PHPDocX library as a spin-off product based on our agency work, now an industry standard.
  • Won the Adobe eLearning International Innovation Award.

New Relic Instant Observability (I/O)


Radically reduced time-to-value for customers, increasing adoption and activation.

New Relic I/O is an open-source ecosystem of community-contributed quickstarts for hundreds of tools and technologies you already use.

Each quickstart includes:
• Pre-built dashboards and alerts
• Step-by-step guided install experiences
• Best practices from domain experts and partners

Delivery Hero: Quick Commerce & DMarts


Worked with C-suite executives in different regions across the globe to create a new business offering that leveraged industry-leading operations strengths.

Quick commerce is the next generation of eCommerce, and it's all about being fast. Quick commerce instantly brings small quantities of goods to customers, whenever and wherever they need them.

With the rise of urbanization, small or single-person households are rapidly growing, which led to an increased demand for the delivery of products in small quantities rather than many items in large amounts at a lower price–which is how traditional commerce and eCommerce work.

Catering to an urbanized population, we swapped the traditional brick-and-mortar and eCommerce warehouses far outside the city center with centrally located Dmarts (cloud stores). This geographical advantage allows us to reach more customers faster, less friction, and deliver goods from their favorite local stores.

Delivery Hero operates with hundreds of DMarts or delivery-only stores and partners with 100,000 stores and shops worldwide.

Mozilla Firefox OS


Led the team through 57 launches in 29 countries to deliver Firefox OS to 100M customers worldwide.

Firefox OS was part of a strategic joint venture with Mozilla to develop an open-source mobile operating system for emerging markets that would provide smartphone experience in low-cost handsets, minimize dependencies on partners, and increase negotiation power with OEMs.

FirefoxOS remains the most popular mobile operating system in feature phones. At the same time, the joint venture produced three spin-off products: video conference, Firefox OS for TVs, and Firefox OS for tablets.



Led the team from concept to both soft and full launch, resulting in $4M and $8M initial investment rounds. The company is now considered the first Spanish unicorn startup.

Cabify is a Spanish ridesharing company that provides vehicles to hire via its smartphone mobile app. The vehicles are driven by self-employed service providers. Operating in Spain, Portugal, and Latin America, the company offers two services, one for businesses and another for individuals.



PHPDocX is the leading PHP library that allows you to dynamically create Microsoft Office Word documents (.docx). It is used by NASA, Nasdaq, Harvard, and many others.

PHPDocX was created as a spin-off from our internal libraries for client work, and it has become a de facto industry standard since it became a product on its own.

It is offered in several pricing tiers, from consumer to enterprise.
2019 - 2020

Master's Degree in Strategic Knowledge Management

Open University of Catalonia - Barcelona, Spain

2019 - 2020

Master of Business Administration (MBA) in Digital Transformation

International University of La Rioja - La Rioja, Spain

2017 - 2019

Bachelor's Degree in New Media

Open University of Catalonia - Barcelona, Spain


Thought Leadership

LinkedIn Learning


Advanced Product Management: Vision, Strategy & Metrics



Fab Academy: Principles and Applications of Digital Fabrication

The Fab Foundation


Certificate for Advanced English (CAE)

University of Cambridge


Google Docs, Slack, Trello, GitHub, Jira, Confluence


Agile Product Management, Scrum, Agile, Quantitative Research, Database Design




Google Workspace, Innovation, Customer Development, People Management, Qualitative Research, User Experience (UX), Visual Design, Interaction Design (IxD), Product Development, Objectives & Key Results (OKRs), Research, Customer-centered Product Development, Innovation Labs, Product Launch, User Validation, Mobile, Apps, English, Product Management, Product Strategy, New Products & Services, Design Sprints, User Roles, Personas, Software as a Service (SaaS), Customer Research, Product Roadmaps, Product-market Fit, Project Scoping, Project Management, HTML, CSS, Product-led Growth (PLG), Digital Transformation, Business Design, Knowledge Management, Lean Project Management, Strategy, Customer Analysis, Product Growth, Release Management, Go-to-market Strategy, Financials, Human Capital Management, Growth Strategy, Customer Experience, B2B, Enterprise SaaS, Market Research, Business Models, Early-stage Startups, Sales Pitches, E-learning, Marketing, Digital Campaigns, Web Accessibility, Operations, Data Analysis, Data Visualization, Structure & Organizational Design, Organizational Change Management (OCM), Culture Management, Software Engineering, Agile Transformation, Negotiation, Strategic Partnerships, Startup Funding, Partnerships, Account Management, Product Marketing, Perl, PHP, MySQL, Web Servers, JavaScript, SQL, 3D Printing, Digital Fabrication, Product Vision, Metrics, Leadership, Program Management

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