Raieda Sadeq

Led two cross-functional teams of 10 engineers, designers, and associate product managers to develop and execute growth strategies for the MVP version of the patient engagement platform by taking it from concept to launch at 20 hospitals, resulting in a 5% increase in user acquisition and 10% improvement in user engagement.

Collaborated with data science and technical engineers to define key performance indicators (KPIs) and established tracking mechanisms to measure the impact of growth initiatives.

Coordinated with marketing teams to develop data-driven campaigns that increased awareness and adoption of the platform at all partner hospitals, impacting over 1200 patients/day.

Gathered customer feedback and conducted user research to identify pain points and opportunities for improvement, leading to feature enhancements that positively impacted user retention.

Basis platform is a marketing platform that allows marketing agencies and brands to run campaigns. As a product manager on the platform, I helped with improvements to data dashboards and reports. The data reflected the revenue generated per campaign and the profitability of each campaign being run on the marketing platform.

The eForms solution removes barriers in an organization's daily workflow. It solves key challenges in forms-related processes with a streamlined solution that drives new efficiencies and cost savings. eForms replaces outdated paper forms with a comprehensive digital solution letting users capture information easily while improving their workflow. Customers can reduce completion times and error rates, expedite consent capture, and strengthen compliance while reducing costs.

eForms simplifies senior care workflows with:
• Remote digital signature capture, sharing, and form review
• Quick and easy-to-complete web-based, electronic forms
• Form pre-population with structured data from electronic health records
• Ability to turn paper-based forms into a series of questions and prompts
• Access to real-time analytics, letting users track resident volumes, signature adherence, and compliance

Users can install eForms in weeks with all their existing forms perfectly recreated. Users can also turn forms into crucial results. eForms users spend up to 65% less time on form workflows and realize a two-fold return on investment within a year.

Progress Notes helps frontline clinical teams align their documentation with best practice in a standardized digital note, shared across all team members. Traditional patient documentation is widely recognized as a major contributor to clinician burnout that pulls attention away from patient care.
Progress Notes makes documenting and finding patient information easy, improves communication, and keeps clinicians focused on patients by:
• Embedding best-practice clinical guidance
• Eliminating note-bloat with accurately recorded patient information in a concise, history-rich digital note
• Reducing incidents of missing information
• Increasing note clarity and making quick reads easier
• Discover how standardized documentation can assist practice and help enhance the overall quality of care

An eCommerce app within the My Healthhub portfolio of applications allows patients to order basic supplies starting from personal hygiene supplies to clothes to food to anything they might need to feel comfortable during their stay at the hospital. This was particularly important during the pandemic when patients were not allowed visitors. So, an eCommerce app and getting things delivered on demand helped them be comfortable.

Atfarm is a web and mobile app developed by Yara for remote crop monitoring through frequently updated satellite images that allows you to make regular observations to enable more efficient use of fertilizer. It easily identifies growth differences in the field, measures nitrogen absorption in the crop leaves using N-Tester, and creates an in-season nitrogen recommendation. It also creates nitrogen variable rate application maps to boost or balance biomass growth.

As a product manager, I defined and executed a strategic roadmap for a scalable mobile and web application MVP. I aligned the product vision with technical requirements to ensure seamless scalability across iOS and Android platforms. By collaborating with stakeholders, I translated key objectives into actionable deliverables, prioritizing user acquisition and engagement.

To enhance engagement, I designed community-building features inspired by social networking for travelers, fostering meaningful connections and improving user retention.

I also developed a business case for a subscription-based model, outlining pricing tiers, premium feature strategies, and user incentives to drive revenue growth. To support fundraising efforts, I created a compelling pitch deck showcasing the app’s value proposition, monetization strategy, and scalability potential.

By combining strategic planning with technical insight, I helped the project move from concept to development efficiently, positioning it for long-term success.

Basis provides an ad tech platform used by marketers and ad agencies. I am a strategic product leader with expertise in omnichannel and programmatic advertising, driving innovation in media planning and campaign management. I am skilled in AI-driven solutions, cross-functional team leadership, and enhancing user experience through workflow automation.