Director of Growth
2019 - 2019Pendo.io- Taught product-led growth concepts to the executives and mentored junior PMs.
- Ran experiments on acquisition side and increased the sign-up rate by 20%.
- Built a product roadmap for a freemium offering.
- Drove analysis to figure out retention metric of Pendo’s core product.
- Analyzed new user experience and built a actionable product roadmap to build a self-serve experience.
Product Growth Leader
2017 - 2019GoDaddy- Increased GoCentral Website Builder adoption by over 50%, 2X competition.
- Built a roadmap to lead the product into Freemium.
- Solved some complex challenges by bringing an iterative process to the team.
- Mentored junior PMs with hypothesis development and release process.
- Developed an onboarding experience that drove an 80% higher engagement rate.
Product Leader
2016 - 2016AOL- Grew customers by 100% of an API product that spanned across three platforms that were serving billions of impressions.
- Led over 25 cross-functional team members on a challenging billing issue that resulted in excess of $1 million in savings.
Product Leader
2015 - 2016Perforce- Collaborated with UX and engineering teams, to increase product engagement of Helix Cloud, a SaaS product by 700%.
- Collaborated with sales and marketing to Increase revenue of an enterprise cloud product by 100%.
- Turned around a complex file syncing product by defining an MVP that shortened the time to market by 60%.
Director of Content Monetization
2014 - 2014Ask.com- Defined a roadmap of a machine learning (ML) product that helped predict the demand of content that accelerated GTM by 50%.
- Built strategic models to help the team raise funds needed to invest in content.
Product Consultant
2013 - 2014SnagFilms- Devised a product roadmap by drawing insights from data which improved engagement by 30% and acquisition by 20%.
- Helped them also increase their SEO footprint through data analysis and implementation of best-in-class SEO tools.
Co-founder | Head of Product
2008 - 2013Fablogue- Built and monetized a marketplace to close the gap between Saks Fifth Avenue and Etsy, on a shoestring budget.
- Secured articles on the Wall Street Journal and Businessweek.
- Grew the product offering to over 5,000 products and 80+ designers.
Corporate Analytics Manager
2007 - 2008Mimeo.com- Built a three-year strategic plan for a $100-million business.
- Managed investor relations.
- Tracked revenue and milestones.
Investment Banking Associate
2006 - 2007BMO Capital Markets- Advised CEOs on M&A, LBO, IPO strategies, including a $400-million LBO deal, a $130-million IPO deal, and a $50-million M&A deal.
Senior Consultant
2001 - 2005NYSE- Led the design and development of a subscription-based product that was geared towards member firms.
- Managed a team of developers, UX, and QAs.
Rana Mumtaz
Product Manager in Piedmont, CA, United States
Member since August 28, 2019
Rana is a growth product leader experienced in growing KPIs to triple digits. She has over 15 years of experience in technology and over a decade of experience in product growth, strategy, and analytics. Her experience includes B2C, B2B, SaaS, and AI/machine-learning products. Rana also holds an MBA from Wharton and has worked companies such as AOL, GoDaddy, NYSE, Pendo, Mimeo.com, BMO Capital Markets, and Ask.com.
Rana is now available for hire
Project Highlights
- Increased the conversion rate of a website builder product by over 50%—300,000+ sign-ups per month and 500,000+ customers
- Figured out an open beta launch and product-market fit.
- Built a roadmap for a machine learning (ML) product.
Expertise
- Execution
- P&L Management
- Product Growth
- Product Launches
- Product Mapping
- Product Ownership
- Product Research
- Product Strategy
Education
- The Wharton School of the University of Pennsylvania
- Drexel University
Select Certifications
- Scrum Alliance
Employment
Project History
- GoDaddy Website Builder ProductIncreased the conversion rate of a website builder product by over 50%—300,000+ sign-ups per month and 500,000+ customers
We ran multiple tests on the onboarding via conversion steps and increased the conversion rate of the product.
Our process was to run product experience teardowns by channel and then look for data to backup or reject our initial hypothesis. If we saw evidence that supported our hypothesis, then we ran tests to see if we could move our KPIs, and our success rate was over 50%. - Helix CloudFigured out an open beta launch and product-market fit.
This product aimed to facilitate the process of developers and designers working together to build products.
Through research and analysis, we figured out our target customers as well as honed in on the persona. We then analyzed our product from that lens. It turns out that we missed a few critical features, which we quickly built and shipped, and that increased our product engagement by over 7X. - Machine Learning ProductBuilt a roadmap for a machine learning (ML) product.
This project involved a very ambiguous problem that required running in-depth data analysis and collaboration with very senior data scientists.
Building a roadmap meant one had to understand how users search for content and consume it. Along with having to figure out what data sources we would connect to and facets, we would consider to build our model; we needed hypotheses to test and train data to train it.
Education
- Master of Business Administration (MBA) degree in Finance2004 - 2006The Wharton School of the University of Pennsylvania - Philadelphia, PA, USA
- Master of Science (MSc) degree in Engineering1992 - 1994Drexel University - Philadelphia, PA, USA
Certifications
- CSPOOCTOBER 2014 - PRESENTScrum Alliance
- Series 7JUNE 2006 - JUNE 2008FINRA
