Product Lead
2019 - PRESENTSpin- Worked with the CEO to shape payments, MaaS, pricing, and platform strategy. Incubated MaaS team and pricing platform. Improved revenue yield by 50%, around a multi-million impact.
- Hired and mentored PMs for various initiatives. In 2021 I onboarded four PMs at various times.
- Led the company to launch features that helped us improve user experience, lower transaction costs, fight fraud, help us scale our product forward.
- Grew my scope from 2 engineers to 15 engineers. Helped the company achieved revenue targets in 2020.
- Integrated with Google Maps, which helped Spin with the acquisition. Integrated major mobility partners while building the pricing platform.
Director of Growth
2019 - 2019Pendo.io- Taught product-led growth concepts to the executives and mentored junior PMs.
- Ran experiments on acquisition side and increased the sign-up rate by 20%.
- Built a product roadmap for a freemium offering.
- Drove analysis to figure out retention metric of Pendo’s core product.
- Analyzed new user experience and built a actionable product roadmap to build a self-serve experience.
Product Growth Leader
2017 - 2019GoDaddy- Increased GoCentral Website Builder adoption by over 50%, 2X competition.
- Built a roadmap to lead the product into Freemium.
- Solved some complex challenges by bringing an iterative process to the team.
- Mentored junior PMs with hypothesis development and release process.
- Developed an onboarding experience that drove an 80% higher engagement rate.
Product Leader
2016 - 2016AOL- Grew customers by 100% of an API product that spanned across three platforms that were serving billions of impressions.
- Led over 25 cross-functional team members on a challenging billing issue that resulted in excess of $1 million in savings.
Product Leader
2015 - 2016Perforce- Collaborated with UX and engineering teams, to increase product engagement of Helix Cloud, a SaaS product by 700%.
- Collaborated with sales and marketing to Increase revenue of an enterprise cloud product by 100%.
- Turned around a complex file syncing product by defining an MVP that shortened the time to market by 60%.
Director of Content Monetization
2014 - 2014Ask.com- Defined a roadmap of a machine learning (ML) product that helped predict the demand of content that accelerated GTM by 50%.
- Built strategic models to help the team raise funds needed to invest in content.
Product Consultant
2013 - 2014SnagFilms- Devised a product roadmap by drawing insights from data which improved engagement by 30% and acquisition by 20%.
- Helped them also increase their SEO footprint through data analysis and implementation of best-in-class SEO tools.
Co-founder | Head of Product
2008 - 2013Fablogue- Built and monetized a marketplace to close the gap between Saks Fifth Avenue and Etsy, on a shoestring budget.
- Secured articles on the Wall Street Journal and Businessweek.
- Grew the product offering to over 5,000 products and 80+ designers.
Corporate Analytics Manager
2007 - 2008Mimeo.com- Built a three-year strategic plan for a $100-million business.
- Managed investor relations.
- Tracked revenue and milestones.
Investment Banking Associate
2006 - 2007BMO Capital Markets- Advised CEOs on M&A, LBO, IPO strategies, including a $400-million LBO deal, a $130-million IPO deal, and a $50-million M&A deal.
Senior Consultant
2001 - 2005NYSE- Led the design and development of a subscription-based product that was geared towards member firms.
- Managed a team of developers, UX, and QAs.