Rana is available for hire
Hire RanaRana Mumtaz
Verified Expert in Product Management
Product Manager
Location
Piedmont, CA, United States
Toptal Member Since
October 28, 2019
Rana is an experienced product executive who has driven an impact of over $60 million in revenue impact over the last five years. She advises startups on their product strategy and mentored dozens of product managers over the last decade. Rana is an expert in launching ML/AI, API platforms, investments, and Web3 products. She holds an MBA from Wharton School.
Project Highlights
GoDaddy Website Builder Product
Increased the conversion rate of a website builder product by over 50%—300,000+ sign-ups per month and 500,000+ customers
Helix Cloud
Figured out an open beta launch and product-market fit.
Machine Learning Product
Built a roadmap for a machine learning (ML) product.
Expertise
Work Experience
Head of Product
2022 - 2023
Delphia
- Developed the product strategy to bring light to the issue of lack of product-market fit. Built a product team of world-class product managers. Evangelized product-market fit and helped organize teams to invest in it.
- Managed the entire product team while mentoring UX and engineering teams.
- Led the launch of PHI Token, an ERC 20 token that is based on Ethereum blockchain. https://www.prnewswire.com/news-releases/investment-platform-delphia-launches-digital-asset-ecosystem-301635182.html.
- Helped define the product vision for an API-only signal product at Delphia.
- Launched a brand new investment portfolio, Delphia 500, that was geared towards beating S&P benchmark returns.
- Launched a consensus game and Q&A, trends, and budgeting products.
Director of Product
2019 - 2022
Spin
- Worked with the CEO to shape payments, MaaS, pricing, and platform strategy. Incubated the MaaS team and pricing platform. Improved revenue yield by 50%, with over $30 million impact.
- Hired and mentored PMs for various initiatives. In 2021, I onboarded four PMs at various times.
- Led the company to launch features that helped improve user experience, lower transaction costs, fight fraud, and scale our product forward.
- Grew my scope from 2 to 15 engineers. Helped the company achieve revenue targets in 2020.
- Integrated with Google Maps, which helped Spin with the acquisition. Integrated major mobility partners while building the pricing platform.
Director of Growth
2019 - 2019
Pendo.io
- Taught product-led growth concepts to the executives and mentored junior PMs.
- Ran experiments on the acquisition side and increased the sign-up rate by 20%.
- Built a product roadmap for a freemium self-service offering.
- Drove analysis to figure out the retention metric of Pendo's core product.
- Analyzed new user experience and built an actionable product roadmap to build a self-serve experience.
Product Growth Leader
2017 - 2019
GoDaddy
- Increased GoCentral Website Builder adoption by over 50%, 2X competition.
- Built a roadmap to lead the product into Freemium.
- Solved some complex challenges by bringing an iterative process to the team.
- Mentored junior PMs with hypothesis development and release process.
- Developed an onboarding experience that drove an 80% higher engagement rate.
Product Leader
2016 - 2016
AOL
- Grew customers by 100% of an API product that spanned across three platforms that were serving billions of impressions.
- Led over 25 cross-functional team members on a challenging billing issue that resulted in excess of $1 million in savings.
Product Leader
2015 - 2016
Perforce
- Collaborated with UX and engineering teams, to increase product engagement of Helix Cloud, a SaaS product by 700%.
- Collaborated with sales and marketing to Increase revenue of an enterprise cloud product by 100%.
- Turned around a complex file syncing product by defining an MVP that shortened the time to market by 60%.
Director of Content Monetization
2014 - 2014
Ask.com
- Defined a roadmap of a machine learning (ML) product that helped predict the demand of content that accelerated GTM by 50%.
- Built strategic models to help the team raise funds needed to invest in content.
Product Consultant
2013 - 2014
SnagFilms
- Devised a product roadmap by drawing insights from data which improved engagement by 30% and acquisition by 20%.
- Helped them also increase their SEO footprint through data analysis and implementation of best-in-class SEO tools.
Co-founder | Head of Product
2008 - 2013
Fablogue
- Built and monetized a marketplace to close the gap between Saks Fifth Avenue and Etsy, on a shoestring budget.
- Secured articles on the Wall Street Journal and Businessweek.
- Grew the product offering to over 5,000 products and 80+ designers.
Corporate Analytics Manager
2007 - 2008
Mimeo.com
- Built a three-year strategic plan for a $100-million business.
- Managed investor relations.
- Tracked revenue and milestones.
Investment Banking Associate
2006 - 2007
BMO Capital Markets
- Advised CEOs on M&A, LBO, IPO strategies, including a $400-million LBO deal, a $130-million IPO deal, and a $50-million M&A deal.
Senior Consultant
2001 - 2005
NYSE
- Led the design and development of a subscription-based product that was geared towards member firms.
- Managed a team of developers, UX, and QAs.
Project History
GoDaddy Website Builder Product
Increased the conversion rate of a website builder product by over 50%—300,000+ sign-ups per month and 500,000+ customers
We ran multiple tests on the onboarding via conversion steps and increased the product's conversion rate.
Our process was to run product experience teardowns by channel and then look for data to back up or reject our initial hypothesis. If we saw evidence that supported our hypothesis, we then ran tests to see if we could move our KPIs, and our success rate was over 50%.
Our process was to run product experience teardowns by channel and then look for data to back up or reject our initial hypothesis. If we saw evidence that supported our hypothesis, we then ran tests to see if we could move our KPIs, and our success rate was over 50%.
Helix Cloud
Figured out an open beta launch and product-market fit.
This product aimed to facilitate the process of developers and designers working together to build products.
Through research and analysis, we figured out our target customers as well as honed in on the persona. We then analyzed our product from that lens. It turns out that we missed a few critical features, which we quickly built and shipped, and that increased our product engagement by over 7X.
Through research and analysis, we figured out our target customers as well as honed in on the persona. We then analyzed our product from that lens. It turns out that we missed a few critical features, which we quickly built and shipped, and that increased our product engagement by over 7X.
Machine Learning Product
Built a roadmap for a machine learning (ML) product.
This project involved a very ambiguous problem that required running in-depth data analysis and collaboration with very senior data scientists.
Building a roadmap meant one had to understand how users search for content and consume it. Along with having to figure out what data sources we would connect to and facets, we would consider to build our model; we needed hypotheses to test and train data to train it.
Building a roadmap meant one had to understand how users search for content and consume it. Along with having to figure out what data sources we would connect to and facets, we would consider to build our model; we needed hypotheses to test and train data to train it.
Education
2004 - 2006
Master of Business Administration (MBA) in Finance
The Wharton School of the University of Pennsylvania - Philadelphia, PA, USA
1992 - 1994
Master of Science (MSc) Degree in Engineering
Drexel University - Philadelphia, PA, USA
1988 - 1992
Bachelor's Degree in Engineering
JNTU - Hyderabad, India
Certifications
OCTOBER 2014 - PRESENT
CSPO
Scrum Alliance
JUNE 2006 - JUNE 2008
Series 7
FINRA
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