Rani P. Arvapally, Product Manager in Austin, TX, United States
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Rani P. Arvapally

Verified Expert  in Product Management

Bio

Rani is a product owner and manager with a track record of getting things done. With startup experience and a marketing background, she advocates for the customer while improving the company's trajectory. Her approach is to make metrics-driven product decisions, prevent problems instead of just solving them, and continually facilitate team alignment. Rani excels at articulating a purpose for undefined initiatives, finding high-value opportunities, and executing with cross-functional teams.

Expertise

Agile Product ManagementAndroidB2CData AnalysisProduct OwnersUser Experience (UX)User ResearchiOS

Work Experience

Product Manager

2021 - PRESENT
Expedia Group
  • Successfully launched a coaching product globally across Expedia and Vrbo for 300,000+ partners.
  • Increased revenue from <$1 million to $7+ million recurring YoY by establishing product-market fit with a conversion rate of 30%.
  • Grew reach by 183% in 18 months by crafting machine-learning-based features and A/B tests based on user insights and data analysis across web and mobile platforms.
  • Re-architected coaching tips to be scalable and reduce development time in half by partnering with data science and engineering teams.

Product Manager

2019 - 2021
SIMPLE PRINTS
  • Owned the back-end, iOS, and Android product roadmaps that took the company from a single product to a full eCommerce store with cross-selling opportunities.
  • Grew LTV by 23% and raised the average NPS score from 73 to 82 by optimizing the core product based on insights from quantitative data and qualitative user research.
  • Guided five product concepts from end-to-end (wireframes to post-launch), which increased new sign-ups by 12% YOY and reduced the churn rate by 8%.
  • Improved A/B test performance by 10% and boosted MAU by 6% by rallying cross-functional teams to align with retention goals and stabilize seasonal revenue.
  • Expanded the global footprint, which increased international revenue by 30%.

Product Marketing Manager

2016 - 2019
SIMPLE PRINTS
  • Designed 52 marketing campaigns and implemented go-to-market plans for two mobile apps with a 68% adoption rate while staying under budget.
  • Increased return on ad spend (ROAS) by 13% across five channels, using insights from user research.
  • Accelerated the app rating increase from 4 to 4.9 by establishing a QA process for testing app releases for growth and stability of the mobile app environments.

Marketing Specialist

2014 - 2016
EarlyPlan Inc.
  • Launched and marketed an augmented reality version of the Fivestars loyalty program.
  • Authored the company’s brand, vision, strategy, campaigns, and product launches.
  • Gained 2,000 users in the first month of launch as a result of the go-to-market plan that flourished into reliable word-of-mouth marketing.

Founder

2014 - 2014
My Artly, LLC
  • Designed a user-friendly website for concept testing.
  • Formulated a detailed business plan and initiated projects.
  • Pitched ideas and maintained relationships with key stakeholders.
  • Secured relationships with artists and several enterprise clients.

Bindaas Box Website

Led the design and development of the website for an eCommerce startup company that sold out the first product within a month of launch.

Thoughtfully curated gift boxes that take you closer to South Asian roots. Every box raises awareness for South Asian-owned businesses while helping you discover products that are a unique blend of Western and Eastern culture.

Mahalo Cards App

https://apptopia.com/ios/app/1269874352/about

Led from research and ideation to execution for an AR greeting card product idea and launched it successfully on the App Store.

Mahalo Cards is an AR-powered, eCommerce greeting card product that was born out of an initiative from the company's labs division to grow 3x. I led the process from zero to one, including market and user research, impact projections, planning with design and engineering, speccing and roadmapping, driving implementation, A/B testing, and, finally, full product launch with impactful results.

SimplePrints App

https://www.simpleprints.com/

Transformed this eCommerce app from offering photo books only to offering a catalog of products to sell.

SimplePrints is a top print eCommerce mobile app for iOS and Android. I helped the company achieve its initiative to expand the product catalog by taking them from zero to one for each product category. I created the roadmap and collaborated with engineering and design to prioritize and execute it. The project increased the average revenue per user by $38.00 and lifetime value by 6%.
2010 - 2014

Bachelor's Degree in Business Administration

University of Southern California - Los Angeles, CA, USA

AUGUST 2020 - PRESENT

Applying Data Science to Product Management

Udacity

JULY 2020 - PRESENT

Nanodegree: Programming for Data Science with Python

Udacity

Tools

Slack, Trello, Asana, Sketch, Jira, Tableau, InVision, Adobe Creative Suite, Git, GitHub, Google Analytics, Figma

Paradigms

B2C, Agile Product Management, App Store Optimization (ASO), Human-computer Interaction (HCI), Augmented Reality (AR)

Platforms

Google Ads, Jupyter Notebook

Other

Business, Marketing, User Research, Technology, User Experience (UX), Strategy, Mobile UX, B2C Marketing, Product Launch, New Products, User Interface (UI), Product Ownership, Business Analysis, Communication, Feature Backlog Prioritization, Feature Prioritization, Data Analysis, iOS, Android, Product Owners, Product Management, Lean Product Manager, Amplitude, eCommerce, Web Development, SQL, Data Analytics, WordPress, Backlog Management, User Stories, Branding, Finance, Management, Pricing, SEO Marketing, Facebook Ads, Email Marketing, SMS Marketing, Ads, Go-to-market Strategy, Digital Campaigns, Social Media Strategy, Content Strategy, Marketing Strategy, Go-to-market Plans, Wix, Web Design, Pricing Models, Data Science, Python, Mobile eCommerce, Business to Consumer (B2C), Roadmaps, Web, Fundraising, Prototyping, Minimum Viable Product (MVP), Business Strategy, Product Strategy, Social Media Platforms, A/B Testing

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