Raymond F Greenan, Product Manager in Cave Creek, AZ, United States
Raymond F Greenan

Product Manager in Cave Creek, AZ, United States

Member since March 11, 2019
Raymond is a global business leader successful in envisioning and swiftly executing international market opportunities from concept to multi-million dollar sales and marketing plans. His top-flight performance ranges from managing strategic planning and partner relationships across integrated communication platforms to integration into overall solution plans.
Raymond is now available for hire

Project Highlights

Expertise

  • Industry Standards
  • Market Research & Analysis
  • Program Management
  • Route to Market
  • Sales
  • Solution Portfolio Management

Education

Select Certifications

Employment

  • Technology Services Program Consultant

    2015 - 2018
    Hewlett Packard
    • Led technical service offerings and programs for commercial accounts in the greater Arizona territory.
    • Negotiated major service integration contracts.
    • Managed programs for international service teams.
  • Director Global Industry Marketing and Program Management

    2009 - 2013
    Symantec
    • Developed and led global marketing and portfolio strategy for a key vertical market.
    • Created assessment, insight, and analysis on emerging market trends affecting verticals.
    • Managed the program for planning and strategy development to align product direction with developing markets.
    • Implemented and executed an interlocking marketing and sales plan for new markets.
    • Developed criteria for strategic partner selection for solution development and packaging.
  • Global Program Market Development

    1995 - 2009
    IBM
    • Developed go-to-market and program plans for an emerging mobile market solution.
    • Created and executed an adoption program for chip wins for the greater China market.
    • Created and established ecosystems for solution offerings. Including portfolio and program management.
    • Researched and analyzed markets for fit and opportunity creating compelling business cases and execution models.
    • Built new revenue streams from new or adjacent markets resulting in billions in revenue.

Project History

  • Service Delivery Platform
    Managed intro of a new technology and solution to the emerging mobile services market, capturing most of the global market.

    Service delivery was a new innovation for smartphones; having the ability to rapidly deliver new apps to capture revenue opportunities and create loyalty among new customers was in the nascent stages for service providers. The first mover advantage was key. The solution and the rich ecosystem associated with it enabled early wins, creating early leadership and loyalty.

  • Green Energy
    Led a market initiative to partner directly with major energy companies to influence large data centers toward green centers.

    The Department of Energy created a mandate for energy utilities to bring consumption down. This created a huge dilemma for them—how to maintain quality service while bringing the demand for it down. Creating a sell with marketing program to address large data centers who consumed energy inefficiently created an alliance of common interests to address this problem while meeting the green energy mandates.

  • Vertical Market Strategy
    Led the development of a profitable vertical marketing strategy.

    Focus on key vertical markets was required to penetrate more lucrative large business. This required market analysis on all levels including competition, partner/alliance strategy, solution development, and delivery. Establishing credibility in a new area was critical to success. Additionally, training sales on how to sell into new areas required constant focus. New terms and propositions as well as buying groups needed to be assessed and plans established. The result of this focused approach gained further penetration into accounts in more profitable and larger opportunities.

  • Telecommunications Vertical Market
    Developed and led global marketing strategy and plans for the telecom vertical including the emerging next-gen network.

    Moving toward a focused and solution-based model was critical in penetrating the most lucrative part of the telecom market. It continues to be a fast-moving, dynamic area requiring a sustained approach with strong alignment based on analysis. New areas such as next-generation network, internet of things, and software-defined networks all required analysis, sizing, alignment, and fit. Getting it right was imperative since you only get one shot. Creating a strong product set with a go-to-market plan, route-to-market plan, and alliances was critical for credibility. Interlock between sales, marketing, and product groups was vital. Managing a diverse and interlocking solution portfolio was critical. Program management and solution portfolio management was key to success. The results established not only a new set of markets but ones with large annuity characteristics.

  • Power Chip in China
    Created durable marketing and sales plan and platform to drive power chip design in/wins for the greater China region.

    China is considered a lucrative market for chip design in/wins. Entering the market requires a studied approach in culture, business practices, and political reality. Engaging all the gears takes time and patience as well as trusted relations. An overall marketing and portfolio plan with all these aspects was required. Success meant engaging and program managing on all levels with localization-oriented programs and alliances. Today, there are many power chip projects being implemented in the greater China region.

Education

  • Master of Business Administration in Management Information Systems
    1978 - 1978
    Manhattan College - New York
  • Bachelor of Arts degree in English
    1973 - 1977
    Manhattan College - New York

Certifications

  • Sustainable Design
    JUNE 2009 - PRESENT
    New Jersey Institute of Technology
  • Marketing Professional
    JANUARY 2007 - PRESENT
    University of Edinburgh
  • Complex Account Management
    JANUARY 1995 - PRESENT
    Babson College

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