Rebekah Murphy, Product Manager in Boston, MA, United States
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Rebekah Murphy

Verified Expert  in Product Management

Product Manager

Boston, MA, United States

Toptal member since September 15, 2022

Bio

Bekah is an agile product manager with a background in UX design and front-end engineering. She has led the development of various products in eCommerce, SaaS, analytics, and media organizations. Bekah excels at working cross-functionally with different departments to bring the whole team together to achieve a common goal.

Project Highlights

B2B Platform for Print and Digital Advertising
Launched the first-to-market self-service platform for selling print newspaper advertising, growing the listed publications to more than 1,000 in the first six months.
Big Data SaaS Application
Led the web development team through two redesigns and feature enhancements of an app built with Python and Django that increased monthly eCommerce bookings by 75%, enterprise deal sizes by 300%, and UX satisfaction rating to 4.2 out of 5.

Expertise

  • Agile
  • Early-stage Startups
  • Jira
  • Product Management
  • Product Roadmaps
  • Scheduling
  • Scrum
  • UX Design

Work Experience

Technical Product Manager

2022 - 2023
General Assembly - Main
  • Led the buildout of a critical website re-platform initiative comprising internal team members and an external agency.
  • Collaborated with executive-level stakeholders to align strategic objectives with customer needs and market trends, helping to define the product vision and roadmap.
  • Sought insights from stakeholders and incorporated their feedback to drive product innovation and achieve business objectives.
  • Created the role of the growth product manager in 2023 to fix Core Web Vitals and improved organic search by 50% month over month.
  • Mentored junior team members, providing guidance and support to cultivate their skills, empower their decision-making abilities, and help them thrive.

Agile Product Manager

2018 - 2022
Adlistics
  • Launched the first-to-market self-service platform for the sale of print newspaper advertising.
  • Worked directly with the founders to build the roadmap and translate it into actionable user stories.
  • Grew Adlistics to over 1,000 listed publications in the first six months.
  • Supported the customer through UX research, persona creation, and testing.
  • Led the UX and UI design of the entire app and related marketing website.
  • Created the product vision, strategy, and roadmap to guide the development and marketing.
  • Managed the creation of marketing videos, including approving scripts and hiring animators and voice-over artists.
  • Prioritized the backlog and scheduled release packages.

Scrum Master | Web Development Team Lead

2011 - 2017
Millward Brown Digital (Compete.com)
  • Led two redesigns of the flagship SaaS web app product, increasing the UX satisfaction rating to 4.2 out of 5.
  • Trained engineering teams on the Agile and Scrum methodologies, with an increase in consistent value delivery of around 40% within five iterations.
  • Built a new enterprise access model for Compete PRO, increasing deal sizes by 300%.
  • Optimized the product lead acquisition model to increase monthly eCommerce bookings by 75% and sales leads by 100%.
  • Worked with the product, marketing, sales, and engineering teams to groom the backlog.
  • Created blog posts about the data available on the analytics platform.

Product Manager

2007 - 2010
Velir
  • Worked with clients to define the scope of work and schedule for their projects.
  • Created proposals, documentation, and functional specifications based on client needs.
  • Resolved previous site performance issues, improved its search functionality, helped elevate buried content, and streamlined staff workflows on client websites.
  • Managed engineering teams to deliver features under strict deadlines.

Project History

B2B Platform for Print and Digital Advertising

Launched the first-to-market self-service platform for selling print newspaper advertising, growing the listed publications to more than 1,000 in the first six months.

Adlistics is the first buying platform for print and digital newspaper advertising. The platform automates the sales process of one of the oldest and most trusted forms of media, letting advertisers and publishers connect seamlessly. The mission is simple, reduce the barriers to enable advertisers and publishers to do more business together while saving everyone time and money. Adlistics is designed for both first-time media buyers and seasoned agency professionals. Publishers are in control of their listing, letting Adlistics do the work of extending their presence so more advertisers will buy more advertising.

Big Data SaaS Application

https://web.archive.org/web/20160301101337/https://www.compete.com/

Led the web development team through two redesigns and feature enhancements of an app built with Python and Django that increased monthly eCommerce bookings by 75%, enterprise deal sizes by 300%, and UX satisfaction rating to 4.2 out of 5.

For over fifteen years, Compete documented the behavior of millions of online consumers and made that data directly available to marketers, salespeople, agencies, analysts, and researchers, empowering them to compare and analyze the performance of virtually any website. By allowing clients to understand reach, engagement, loyalty, incoming and outgoing traffic, top referring keywords, and more, the app helped them invest time and budgets confidently.

With a product lead growth model, including a free version of the tool and three subscription levels, Compete was dedicated to shedding light on clients’ digital blind spots and helping marketers solve the industry’s toughest challenges.

Children's Book Marketing Website

Directed a small team in creating a marketing website for a guided journal for children called Corona Pirates.

The guided journal Corona Pirates is designed so children can work through their feelings about COVID-19. This project involved working closely with the author and illustrator to create a marketing site that expressed the book's vision and led people to make purchases through third-party sites.

Hedge Fund Marketing Website

https://www.bracebridgecapital.com/

Managed a small team in the complete back-end overhaul of an outdated WordPress site that was no longer functional.

Bracebridge is a leading investment manager in Boston, Massachusetts. Their WordPress marketing site hadn't been updated for several years and could no longer be edited. It was essential to them that the look and feel of the site remain the same while its underpinning is refreshed. The project included rewriting the custom theme files to comply with modern WordPress standards with minimal user disruption.

Education

1992 - 1996

Bachelor's Degree in Cinematography And Film

Massachusetts College of Art and Design - Boston, MA, USA

Skills

Tools

Jira, Slack, Zoom, Trello, Final Cut Pro, Rally, Office 365, Atlassian Suite, Figma, Confluence, Asana

Paradigms

Scrum, Agile Workflow, Agile, Agile Product Management, Design Thinking, Agile Software Development, Agile Project Management, Requirements Analysis, Kanban

Platforms

MacOS, Google Analytics 360, Google Analytics 4

Industry Expertise

Marketplaces, Education Technology (Edtech)

Other

CSS, Product Management, UX Design, Scheduling, Project Scheduling, Task Scheduling, Scope of Work (SOW), Roadmaps, Product Roadmaps, Feature Roadmaps, HTML, Scrum Master, WordPress Themes, WordPress, Project Management, Digital Product Management, Product Development, New Product Development, User Experience (UX), Wireframing, User Interface (UI), Minimum Viable Product (MVP), Feature Backlog Prioritization, Web Applications, Two-sided Marketplaces, Backlog Management, Backlog Grooming, Agile Sprints, Multi-sided Marketplaces, Product Vision, User Empathy, UX Wireframes, Engineering, Software Development Lifecycle (SDLC), Team Leadership, Remote Team Leadership, Analytics, Customer Journeys, Product Leadership, Website Traffic, Product Strategy, Cross-functional Collaboration, Website Redesign, Websites, Web Design, Stakeholder Engagement, Product Delivery, Digital Product Development, Data Analysis, B2B, Project Planning, Project Timelines, Stakeholder Management, User Stories, Discovery Workshops, Web & Mobile Applications, Communication, Estimations, Technical Product Management, Website CMS, Marketing Technology (MarTech), Advertising Technology (Adtech), SEO Tools, Google Search Console, Discovery, Product Discovery, UX Documentation, Agile Leadership, Best Practices, Sprint Planning, Feature Prioritization, Software Development, Version Control, Product Planning, Product Requirements Documentation (PRD), Product Owner, Web App Development, Database-driven Web App Development, Web Product Management, Web Project Management, Team Management, Offshore Team Management, Mentorship, MVP Design, Strategy, Mockups, Quality Assurance (QA), Product Design, Agency, Content Management, Content Management Systems (CMS), Product Ownership, Design, Requirements, Digital Transformation, Analytical Thinking, Business Analysis, Business Requirements, User Requirements, Product Lifecycle Management (PLM), Web Development, Early-stage Startups, Web Analytics, Jira Administration, Client Services, Client Relations, Lean Startups, SaaS, Jira Administrator, eCommerce, Documentation, Requirements & Specifications, Product Growth, UX Prototyping, Writing & Editing, Startups, Enterprise Software, Branding, Customer Retention, Growth Marketing Product Manager, Technical Documentation, Technical Writing, Account Management, Consulting, Growth, A/B Testing, Risk Management, Business Strategy, Market Research, Product Research, Small Business, Search Engine Optimization (SEO), New Product Rollout, Go-to-market Strategy, Gantt Chart, Request for Proposal (RFP), RFP Negotiation, Sitecore, Edtech Design, Regulated Industries, PHP

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