Reena George, Product Manager in Chicago, IL, United States
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Reena George

Verified Expert  in Product Management

Product Manager

Location
Chicago, IL, United States
Toptal Member Since
January 9, 2023

Reena is an accomplished CEO and founder with extensive experience in startups and management consulting. She is a visionary strategist executing successful go-to-market plans for innovative digital products. As the founder of TotShelf, she launched a digital product in over 60 countries on the App Store. At Deloitte, she built go-to-market plans, led product management teams, and oversaw M&A assessments, resulting in significant cost savings and revenue growth for clients in the multi-millions.

Project Highlights

TotShelf
Defined and executed a vision and strategy for an early education-focused company. Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.
HSBC Bank
As the lead business analyst, I led business requirements documentation and design for multiple online banking applications.

Expertise

Work Experience

CEO and Founder

2021 - 2022
TotShelf
  • Defined and executed a vision and strategy for an early education-focused company.
  • Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.
  • Collaborated with designers and content providers to define and build user experiences.
  • Interviewed multiple parents, educators, and librarians to understand trends in user behavior and influence user growth.
  • Defined and executed a go-to-market strategy for the product.

Manager

2013 - 2022
Deloitte
  • Built a go-to-market plan that identified $250 million in profit margin and an approximately $1 billion revenue opportunity to establish a new line of business.
  • Led a product management team from ideation to launch for an initiative that brought $50 million in revenue for Deloitte and annual savings of $3 million for a public-sector healthcare client.
  • Headed a merger and acquisition (M&A) assessment by defining a target operating model and identifying cost synergies, which led to overall annual cost savings of $10 million for a Fortune 100 bank.
  • Oversaw an assessment of the current state business strategy to automate target business capabilities and redesign business processes, increasing operational efficiency by 30% and impacting 300,000 users for a public-sector healthcare client.
  • Managed a delivery and global rollout of a $700 million cyber security enhancement program consisting of 44 projects through collaboration with stakeholders from 15+ countries for an international professional service client.
  • Conducted a system integration strategy assessment by partnering with executive leadership, finance, and technical teams that identified cost savings of $2 million for a client undergoing organizational restructuring.
  • Led manager/employee training for a client as part of a change management process, easing the adoption of a new system and increasing employee productivity by 25%.

Consultant

2011 - 2013
KPMG
  • Defined a digital strategy for a national health insurance company by laying out a multi-channel approach, which led to a seamless customer experience for 13 million members.
  • Developed a structured, repeatable set of processes and gating criteria to support release planning and management activities. This led to successful product releases for the client's project with an overall budget of approximately $150 million.
  • Evaluated proposals and compared solution offerings of three vendors to complete an exhaustive vendor selection for implementing a $70 million customer communication management solution for a leading health insurance company.

Business Analyst

2009 - 2011
HSBC
  • Led a team of seven associate business analysts and collaborated with business and technical stakeholders to design and deliver functional and technical specifications and multiple customer and employee-facing banking applications.
  • Analyzed requirements for staff and customer-facing banking applications; formulated the best business approach based on thorough system impact and cost analysis, effectively reducing project costs by 40%.
  • Led the redesign of multiple products, including HSBC's flagship wealth management product.

TotShelf

https://apps.apple.com/us/app/totshelf/id1629047032

Defined and executed a vision and strategy for an early education-focused company. Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.

TotShelf has a curated selection of children's books, typically targeted to ages zero to five, that have been carefully handpicked to nurture a child's budding imagination and love of reading. It aims to share valuable reading resources with busy parents and caregivers to enjoy and have essential conversations with impressionable little ones.

Go-to-market Strategy for a Consulting Client

Built a go-to-market plan that identified $250 million in profit margin and an approximately $1 billion revenue opportunity to establish a new line of business.

I conducted a detailed industry and competitor analysis to define a go-to-market strategy for rolling out a new product offering. Also, I defined a pricing strategy that aligned with the client's overall business strategy.

Healthcare Client | Consulting Client

Headed a product management team to launch an initiative that brought $50 million in revenue and annual savings of $3 million for a public-sector healthcare client.

The public sector healthcare client wanted us to create a product that administered benefits to state residents by factoring in federal and state healthcare and family assistance-related requirements.

HSBC Bank

As the lead business analyst, I led business requirements documentation and design for multiple online banking applications.

HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets, ahead of BNP Paribas, with US$2.953 trillion as of December 2021.
2017 - 2019

Master’s Degree in Business Administration (MBA)

Wharton Business School, University of Pennsylvania - Philadelphia, Pennsylvania, United States

2011 - 2012

Master's Degree in Information Systems

Kelley School of Business, Indiana University - Bloomington, Indiana, United States

2004 - 2008

Bachelor's Degree in Computer Engineering

Pune University - Pune, India

FEBRUARY 2014 - PRESENT

Project Management Professional (PMP)

Project Management Institute (PMI)

JANUARY 2013 - PRESENT

Certified Scrum Product Owner

Scrum Alliance

Collaboration That Works

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