Reena George
Verified Expert in Product Management
Product Manager
Chicago, IL, United States
Toptal member since January 9, 2023
A believer in lifelong learning, Reena is a self-starter focused and passionate about her work and life. She graduated from Wharton Business School with an MBA in finance and entrepreneurship a few years ago. Over the past 12 years, Reena has enjoyed working on different projects that helped turn a vision into a product. A great team member and leader, Reena believes that each team member should be valued and respected for their contributions.
Project Highlights
Expertise
Work Experience
CEO and Founder
TotShelf
- Defined and executed a vision and strategy for an early education-focused company.
- Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.
- Collaborated with designers and content providers to define and build user experiences.
- Interviewed multiple parents, educators, and librarians to understand trends in user behavior and influence user growth.
- Defined and executed a go-to-market strategy for the product.
Manager
Deloitte
- Built a go-to-market plan that identified $250 million in profit margin and an approximately $1 billion revenue opportunity to establish a new line of business.
- Led a product management team from ideation to launch for an initiative that brought $50 million in revenue for Deloitte and annual savings of $3 million for a public-sector healthcare client.
- Headed a merger and acquisition (M&A) assessment by defining a target operating model and identifying cost synergies, which led to overall annual cost savings of $10 million for a Fortune 100 bank.
- Oversaw an assessment of the current state business strategy to automate target business capabilities and redesign business processes, increasing operational efficiency by 30% and impacting 300,000 users for a public-sector healthcare client.
- Managed a delivery and global rollout of a $700 million cyber security enhancement program consisting of 44 projects through collaboration with stakeholders from 15+ countries for an international professional service client.
- Conducted a system integration strategy assessment by partnering with executive leadership, finance, and technical teams that identified cost savings of $2 million for a client undergoing organizational restructuring.
- Led manager/employee training for a client as part of a change management process, easing the adoption of a new system and increasing employee productivity by 25%.
Consultant
KPMG
- Defined a digital strategy for a national health insurance company by laying out a multi-channel approach, which led to a seamless customer experience for 13 million members.
- Developed a structured, repeatable set of processes and gating criteria to support release planning and management activities. This led to successful product releases for the client's project with an overall budget of approximately $150 million.
- Evaluated proposals and compared solution offerings of three vendors to complete an exhaustive vendor selection for implementing a $70 million customer communication management solution for a leading health insurance company.
Business Analyst
HSBC
- Led a team of seven associate business analysts and collaborated with business and technical stakeholders to design and deliver functional and technical specifications and multiple customer and employee-facing banking applications.
- Analyzed requirements for staff and customer-facing banking applications; formulated the best business approach based on thorough system impact and cost analysis, effectively reducing project costs by 40%.
- Led the redesign of multiple products, including HSBC's flagship wealth management product.
Project History
TotShelf
https://apps.apple.com/us/app/totshelf/id1629047032Defined and executed a vision and strategy for an early education-focused company. Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.
Go-to-market Strategy for a Consulting Client
Built a go-to-market plan that identified $250 million in profit margin and an approximately $1 billion revenue opportunity to establish a new line of business.
Healthcare Client | Consulting Client
Headed a product management team to launch an initiative that brought $50 million in revenue and annual savings of $3 million for a public-sector healthcare client.
HSBC Bank
As the lead business analyst, I led business requirements documentation and design for multiple online banking applications.
Education
Master’s Degree in Business Administration (MBA)
Wharton Business School, University of Pennsylvania - Philadelphia, Pennsylvania, United States
Master's Degree in Information Systems
Kelley School of Business, Indiana University - Bloomington, Indiana, United States
Bachelor's Degree in Computer Engineering
Pune University - Pune, India
Certifications
Project Management Professional (PMP)
Project Management Institute (PMI)
Certified Scrum Product Owner
Scrum Alliance
Skills
Tools
Slack
Paradigms
Agile Product Management, Agile Project Management, Change Management
Platforms
ProductPlan
Industry Expertise
Education Technology (Edtech), Food & Beverage, Asset Management
Other
Product Management, Product Strategy, Digital Product Development, Product Delivery, Mobile Apps, Mobile App Development, System Development, Business Process Optimization, Consulting, Management Consulting, iOS, Edtech Design, User Interface (UI), User Experience (UX), Go-to-market Strategy, Apps, MVP Design, Data-driven Decision-making, Monetization Models, Competitor Analysis & Profiling, Analytical Thinking, Healthcare IT, Feature Planning, Minimum Viable Product (MVP), Roadmaps, Technical Product Management, Business Analysis, UX Research, Data Analytics, UX Wireframes, User Requirements, Business Requirements, System Requirements, Functional Requirements, UI Prototyping, User Research, Market Segmentation, Data Analysis, Early-stage Startups, Feature Analysis, Technical Requirements, MySQL, Iteration Management, Business to Business (B2B), Software as a Service (SaaS), Web & Mobile Applications, Online Banking, Scope Management, Startups, Prototyping, Full-stack Development, Product Planning, Product Requirements Documentation (PRD), Discovery Workshops, Product Design, Product Engineering, Design Strategy, UX Strategy, Customer Experience, Market Research, Innovation, Product Launch, Pricing Strategy, IT Service Management (ITSM), IT Services, Organizational Change Management (OCM), Product Roadmaps, Beta Testing, User Feedback, Go-to-market Plans, Marketing, eCommerce, Digital Services, Business Strategy, Business Models, Pricing Models, Business Architecture, Competitive Analysis, Conceptualization, Market Assessment, Pitch Decks, Ideation, CEO, Stakeholder Management, App Growth, Growth, Business Process Re-engineering, Process Automation, Conflict Resolution, Product Operations, Process Mapping, Operations, Data Flows, Fintech, User Surveys, Revenue Modeling, Market Research & Analysis, B2B, APIs, Product Marketing, Product-market Fit, B2C Marketing, Audience Targeting, Profiling, Marketing Strategy, Digital Marketing Strategy, Product Development, Coding, SQL, PHP, Swift, App UI, App UX, Apple, Mobile App Testing, Web Development, Process Optimization, Databases, Strategy, IT Strategy, Project Management, Certified Scrum Product Owner (CSPO), New Product Rollout, Process Design
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