Reena George, Product Manager in Chicago, IL, United States
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Reena George

Verified Expert  in Product Management

Product Manager

Location
Chicago, IL, United States
Toptal Member Since
January 9, 2023

A believer in lifelong learning, Reena is a self-starter focused and passionate about her work and life. She graduated from Wharton Business School with an MBA in finance and entrepreneurship a few years ago. Over the past 12 years, Reena has enjoyed working on different projects that helped turn a vision into a product. A great team member and leader, Reena believes that each team member should be valued and respected for their contributions.

Project Highlights

TotShelf
Defined and executed a vision and strategy for an early education-focused company. Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.
HSBC Bank
As the lead business analyst, I led business requirements documentation and design for multiple online banking applications.

Expertise

Work Experience

CEO and Founder

2021 - 2022
TotShelf
  • Defined and executed a vision and strategy for an early education-focused company.
  • Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.
  • Collaborated with designers and content providers to define and build user experiences.
  • Interviewed multiple parents, educators, and librarians to understand trends in user behavior and influence user growth.
  • Defined and executed a go-to-market strategy for the product.

Manager

2013 - 2022
Deloitte
  • Built a go-to-market plan that identified $250 million in profit margin and an approximately $1 billion revenue opportunity to establish a new line of business.
  • Led a product management team from ideation to launch for an initiative that brought $50 million in revenue for Deloitte and annual savings of $3 million for a public-sector healthcare client.
  • Headed a merger and acquisition (M&A) assessment by defining a target operating model and identifying cost synergies, which led to overall annual cost savings of $10 million for a Fortune 100 bank.
  • Oversaw an assessment of the current state business strategy to automate target business capabilities and redesign business processes, increasing operational efficiency by 30% and impacting 300,000 users for a public-sector healthcare client.
  • Managed a delivery and global rollout of a $700 million cyber security enhancement program consisting of 44 projects through collaboration with stakeholders from 15+ countries for an international professional service client.
  • Conducted a system integration strategy assessment by partnering with executive leadership, finance, and technical teams that identified cost savings of $2 million for a client undergoing organizational restructuring.
  • Led manager/employee training for a client as part of a change management process, easing the adoption of a new system and increasing employee productivity by 25%.

Consultant

2011 - 2013
KPMG
  • Defined a digital strategy for a national health insurance company by laying out a multi-channel approach, which led to a seamless customer experience for 13 million members.
  • Developed a structured, repeatable set of processes and gating criteria to support release planning and management activities. This led to successful product releases for the client's project with an overall budget of approximately $150 million.
  • Evaluated proposals and compared solution offerings of three vendors to complete an exhaustive vendor selection for implementing a $70 million customer communication management solution for a leading health insurance company.

Business Analyst

2009 - 2011
HSBC
  • Led a team of seven associate business analysts and collaborated with business and technical stakeholders to design and deliver functional and technical specifications and multiple customer and employee-facing banking applications.
  • Analyzed requirements for staff and customer-facing banking applications; formulated the best business approach based on thorough system impact and cost analysis, effectively reducing project costs by 40%.
  • Led the redesign of multiple products, including HSBC's flagship wealth management product.

TotShelf

https://apps.apple.com/us/app/totshelf/id1629047032

Defined and executed a vision and strategy for an early education-focused company. Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.

TotShelf has a curated selection of children's books, typically targeted to ages zero to five, that have been carefully handpicked to nurture a child's budding imagination and love of reading. It aims to share valuable reading resources with busy parents and caregivers to enjoy and have essential conversations with impressionable little ones.

Go-to-market Strategy for a Consulting Client

Built a go-to-market plan that identified $250 million in profit margin and an approximately $1 billion revenue opportunity to establish a new line of business.

I conducted a detailed industry and competitor analysis to define a go-to-market strategy for rolling out a new product offering. Also, I defined a pricing strategy that aligned with the client's overall business strategy.

Healthcare Client | Consulting Client

Headed a product management team to launch an initiative that brought $50 million in revenue and annual savings of $3 million for a public-sector healthcare client.

The public sector healthcare client wanted us to create a product that administered benefits to state residents by factoring in federal and state healthcare and family assistance-related requirements.

HSBC Bank

As the lead business analyst, I led business requirements documentation and design for multiple online banking applications.

HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets, ahead of BNP Paribas, with US$2.953 trillion as of December 2021.
2017 - 2019

Master’s Degree in Business Administration (MBA)

Wharton Business School, University of Pennsylvania - Philadelphia, Pennsylvania, United States

2011 - 2012

Master's Degree in Information Systems

Kelley School of Business, Indiana University - Bloomington, Indiana, United States

2004 - 2008

Bachelor's Degree in Computer Engineering

Pune University - Pune, India

FEBRUARY 2014 - PRESENT

Project Management Professional (PMP)

Project Management Institute (PMI)

JANUARY 2013 - PRESENT

Certified Scrum Product Owner

Scrum Alliance

Tools

Slack

Platforms

ProductPlan

Paradigms

Agile Product Management, Agile Project Management, Change Management

Industry Expertise

Education Technology (Edtech), Food & Beverage, Asset Management

Other

Product Management, Product Strategy, Digital Product Development, Product Delivery, Mobile Apps, Mobile App Development, System Development, Business Process Optimization, Consulting, Management Consulting, iOS, Edtech Design, User Interface (UI), User Experience (UX), Go-to-market Strategy, Apps, MVP Design, Data-driven Decision-making, Monetization Models, Competitor Analysis & Profiling, Analytical Thinking, Healthcare IT, Feature Planning, Minimum Viable Product (MVP), Roadmaps, Technical Product Management, Business Analysis, UX Research, Data Analytics, UX Wireframes, User Requirements, Business Requirements, System Requirements, Functional Requirements, UI Prototyping, User Research, Market Segmentation, Data Analysis, Early-stage Startups, Feature Analysis, Technical Requirements, MySQL, Iteration Management, Business to Business (B2B), Software as a Service (SaaS), Web & Mobile Applications, Online Banking, Scope Management, Startups, Prototyping, Full-stack Development, Product Planning, Product Requirements Documentation (PRD), Discovery Workshops, Product Design, Product Engineering, Design Strategy, UX Strategy, Customer Experience, Market Research, Innovation, Product Launch, Pricing Strategy, IT Service Management (ITSM), IT Services, Organizational Change Management (OCM), Product Roadmaps, Beta Testing, User Feedback, Go-to-market Plans, Marketing, eCommerce, Digital Services, Business Strategy, Business Models, Pricing Models, Business Architecture, Competitive Analysis, Conceptualization, Market Assessment, Pitch Decks, Ideation, CEO, Stakeholder Management, App Growth, Growth, Fintech, User Surveys, Revenue Modeling, Market Research & Analysis, B2B, APIs, Product Marketing, Product-market Fit, B2C Marketing, Audience Targeting, Profiling, Marketing Strategy, Digital Marketing Strategy, Product Development, Coding, SQL, PHP, Swift, App UI, App UX, Apple, Mobile App Testing, Web Development, Process Optimization, Databases, Strategy, IT Strategy, Project Management, Certified Scrum Product Owner (CSPO), New Product Rollout, Process Design

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