Reena is available for hire
Hire ReenaReena Kapoor
Verified Expert in Product Management
Product Manager
Location
Los Altos, CA, United States
Toptal Member Since
May 20, 2019
Reena has 20+ years of experience as a software product management leader. She has lead global teams building online and mobile apps for B2C, SaaS, and enterprise businesses. She brings functional expertise in product management, Agile, and GTM. Reena works with tech clients to help define and launch products with both proven and experimental business models. She began her career with brand management and innovation at Procter & Gamble and Kraft.
Project Highlights
Mobile Launch of Online Wagering Site for Twinspires.com
Championed and led the relaunch of the mobile app for wagering on horse racing despite skepticism to deliver top line growth.
Expertise
Work Experience
Product Management Lead
2017 - PRESENT
An Online Freelance Agency
- Served as a product management lead working with and leading global teams of developers, designers, architects, etc.
- Acted as the product lead for multiple clients including start-ups and enterprises.
- Worked on several successful products including consumer apps, IoT, fintech, edtech, government, etc.
Product Management Lead - ML Data Annotation Platform
2016 - PRESENT
iMerit Technology
- Helped define product vision and early definition of the ML data annotation platform to support the company's model of machine learning/AI data services for enterprise clients.
- Worked closely with executive leadership to define product roadmap and planning for future directions.
- Trained product managers on product management best practices including Agile, roadmap development, and product planning.
- Trained and coached multiple development teams on Agile best practices.
- Advised on product related, product management, and process related issues and strategies.
Vice President, Product Management
2015 - 2016
You Technology
- Led several new product initiatives to enhance company's SaaS offering, including targeting technologies, personalization engines, and end-to-end promotional and loyalty program for retailers; also helped deliver on new customer implementations to drive company top line.
- Served as an executive team member working and participating in all company related issues and strategic planning.
- Hired product team including director-level product management hires and led team to deliver on new product initiatives; also hired and led integration teams for industry integrations.
- Led the company's transformation by working with engineering and development teams to transform from waterfall to Agile as part of process improvement in development practices.
Sr. Director, Product Management
2011 - 2015
Twinspires Inc.
- Championed, led, and launched the company's new, winning mobile application which resulted in significant top-line growth from mobile.
- Led several agile teams in developing and launching multiple products such as collaborative wagering, online payments, etc. to drive enhanced user engagement and top line growth.
- Led multiple development teams from waterfall to agile - including SAFe practices - as part of a company-wide process transformation over a period of 18 months.
- Worked closely with marketing to drive enhanced user experience on online and mobile properties as part of "social" and mobile engagement.
Project History
Mobile Launch of Online Wagering Site for Twinspires.com
Championed and led the relaunch of the mobile app for wagering on horse racing despite skepticism to deliver top line growth.
The relaunch led to write-ups in industry rags, significantly enhanced user experience of a complex workflow, increased and noticeable engagement from users, and eventually an expansion in wagering opportunities and led to the increase of mobile wagering from less than 0.1% of revenue to become over 10% of the total. Originally this idea was met with management skepticism since the original mobile app had performed poorly but an in-depth analysis, consumer research, and product instinct had me convinced that this was a missed opportunity. I rant the idea by an innovative engineer and we came up with new user experience and clickable prototype and ran it by horse-wagering aficionados in the company who were thrilled with it. Then we were able to generate excitement and get the resources to build and launch it. Marketing gave us a little bit of exposure on the website and web app and once bettors found it, adoption took off. Within a few months, it had surpassed all expectations. It got written up as a leading app in industry rags, and we were able to enhance our marketing with compelling customer testimonials.
Education
1989 - 1990
Master's Degree in Chemical Engineering
Northwestern University - Evanston, IL
1984 - 1988
Bachelor's Degree in Chemical Engineering
Indian Institute of Technology - New Delhi, India
Certifications
MARCH 2015 - PRESENT
Gamification
Coursera
NOVEMBER 2013 - PRESENT
SAFe Product Manager
Scaled Agile Academy
Collaboration That Works
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