Roi Ayon, Product Manager in Holon, Israel
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Roi Ayon

Verified Expert  in Product Management

Product Manager

Location
Holon, Israel
Toptal Member Since
May 30, 2019

With a Master's degree of science in industrial engineering, and a background in technology and design, Roi spent over six years simplifying multi-dimensional products and enhancing user experience on web and mobile platforms. Working with startup and enterprises, he has helped many companies successfully redesign, and launch their new products.

Project Highlights

Campaign Management Platform
Led the product development of a DSP platform from inception to launch, improving the company's competitive advantage.
Fintech Trading Platform
Led the product design and development of a new trading brand, launching to over one million users.
Healthcare Services Booking Platform
Led the product design and development of the first iteration, launching this service to thousands of users.

Expertise

Work Experience

Freelance Product UX Expert

2019 - PRESENT
Toptal Clients
  • Designed UX solutions from inception to delivery for multiple SaaS (B2B) products.
  • Researched different markets, competitors, and users to generate validated product, business, and design solutions.
  • Designed UX solutions, including user research, working with graphic designers, and validation, from inception to delivery.

Head of UX

2017 - 2019
GRTH
  • Designed UX solutions for various software products.
  • Developed conceptual and detailed solutions into interactive mock-ups and specification docs.
  • Worked with startups and enterprises to achieve product optimization.
  • Defined professional methodology (user-centered design) while mentoring team members.

Product Manager

2015 - 2017
G-tech
  • Managed web and mobile products, provided product requirement specs (PRD's), and UX specifications.
  • Brought UX to the focal point of all platforms and user flows from acquisition to retention.
  • Defined KPI's and followed up with performance optimization.
  • Prioritized backlog, clarified development issues, and launched iteratively.

Product Manager

2014 - 2015
Taptica
  • Created the product requirement specs (PRD), and UX design.
  • Drove real-time product decisions while working collaboratively with the analysts and R&D team.
  • Led the delivery process using the Agile methodology.
  • Created the product roadmap and feature prioritization.

System Analyst and Project Manager

2010 - 2013
IDF
  • Analyzed user requirements, and wrote functional requirements documents.
  • Led design reviews and acceptance tests.
  • Verified the specification alignment with the engineering teams.
  • Coordinated software development projects, both in-house and outsourced.

Campaign Management Platform

Led the product development of a DSP platform from inception to launch, improving the company's competitive advantage.

I was responsible for the operational site of a big adtech company. By fixing many usability and performance challenges, and adding new capabilities, we were able to improve the product offering and competitive advantage. Successfully deploying continuous, new versions of the platform, led to customer, and executive satisfaction.

Fintech Trading Platform

Led the product design and development of a new trading brand, launching to over one million users.

In this project, we tapped into a new segment of customers in the online trading industry. Collaborating with the marketing department, we came to understand the customer base and built an MRD document around that. I led the development and launch of the new trading platform, adjusted to the new segment. The launch was successful, beating most KPI's defined at the beginning of the project.

Healthcare Services Booking Platform

Led the product design and development of the first iteration, launching this service to thousands of users.

This product is all about enabling customers to book healthcare services simply, and intuitively. Customers can search for their desired healthcare service (or explore existing services), choose the most suitable doctor or clinic, and book that service. In addition, users can track past bookings, view receipts and notifications, and enable many other tasks.

Promotional eCommerce Store

Led the design and development of a new promotional store, increased lead generation, and existing customer retention.

The VIP store is a digital brochure that was designed to promote lead generation and sales. By reviewing different products, traders are enticed to register and deposit to receive their desired gift. By leading the design and development teams, I was able to successfully launch the segmented brochure separated into two different flows (existing versus. new customers), using elements from eCommerce sites. The brochure was added to the site's menu, and promoted in email marketing campaigns. This resulted in a very successful launch, and overall performance rate.

Knowledge Management System - Telecom

Led the product design for an improved version of Knowledge Management for in-house teams.

The scope of this project was to create a Knowledge Management System for a big telecom organization to enable customers and pre-sales teams to communicate and share complex processes in a simple, and centralized place. The platform was designed as a responsive web application for both desktop and tablet.
2011 - 2014

Master's Degree of Science in Industrial Engineering

Ben-Gurion University of the Negev - Israel

2006 - 2010

Bachelor's Degree of Science in Computer Engineering

Bar Ilan university - Israel

JANUARY 2017 - PRESENT

User Experience Design

Create

JUNE 2014 - PRESENT

PMP (Project Management Professional)

PMI (Project Management Institution)

Collaboration That Works

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