Roi Ayon

I was responsible for the operational site of a big adtech company. By fixing many usability and performance challenges, and adding new capabilities, we were able to improve the product offering and competitive advantage. Successfully deploying continuous, new versions of the platform, led to customer, and executive satisfaction.

In this project, we tapped into a new segment of customers in the online trading industry. Collaborating with the marketing department, we came to understand the customer base and built an MRD document around that. I led the design and launch of the new trading platform, adjusted to the new segment. The launch was successful, beating most KPI's defined at the beginning of the project.

This product is all about enabling customers to book healthcare services simply, and intuitively. Customers can search for their desired healthcare service (or explore existing services), choose the most suitable doctor or clinic, and book that service. In addition, users can track past bookings, view receipts and notifications, and enable many other tasks.

The VIP store is a digital brochure that was designed to promote lead generation and sales. By reviewing different products, traders are enticed to register and deposit to receive their desired gift. By leading the design and development teams, I was able to successfully launch the segmented brochure separated into two different flows (existing versus. new customers), using elements from eCommerce sites. The brochure was added to the site's menu, and promoted in email marketing campaigns. This resulted in a very successful launch, and overall performance rate.

The scope of this project was to create a Knowledge Management System for a big telecom organization to enable customers and pre-sales teams to communicate and share complex processes in a simple, and centralized place. The platform was designed as a responsive web application for both desktop and tablet.