Roi Ayon, Product Manager in Holon, Israel
Roi Ayon

Product Manager in Holon, Israel

Member since April 23, 2019
With a Master's degree of science in industrial engineering, and a background in technology and design, Roi spent over six years simplifying multi-dimensional products and enhancing user experience on web and mobile platforms. Working with startup and enterprises, he has helped many companies successfully redesign, and launch their new products.
Roi is now available for hire

Project Highlights


Select Certifications


  • Freelance Product UX Expert

    2019 - PRESENT
    Toptal Clients
    • Designed UX solutions from inception to delivery for multiple SaaS (B2B) products.
    • Researched different markets, competitors, and users to generate validated product, business, and design solutions.
    • Designed UX solutions, including user research, working with graphic designers, and validation, from inception to delivery.
  • Head of UX

    2017 - 2019
    • Designed UX solutions for various software products.
    • Developed conceptual and detailed solutions into interactive mock-ups and specification docs.
    • Worked with startups and enterprises to achieve product optimization.
    • Defined professional methodology (user-centered design) while mentoring team members.
  • Product Manager

    2015 - 2017
    • Managed web and mobile products, provided product requirement specs (PRD's), and UX specifications.
    • Brought UX to the focal point of all platforms and user flows from acquisition to retention.
    • Defined KPI's and followed up with performance optimization.
    • Prioritized backlog, clarified development issues, and launched iteratively.
  • Product Manager

    2014 - 2015
    • Created the product requirement specs (PRD), and UX design.
    • Drove real-time product decisions while working collaboratively with the analysts and R&D team.
    • Led the delivery process using the Agile methodology.
    • Created the product roadmap and feature prioritization.
  • System Analyst and Project Manager

    2010 - 2013
    • Analyzed user requirements, and wrote functional requirements documents.
    • Led design reviews and acceptance tests.
    • Verified the specification alignment with the engineering teams.
    • Coordinated software development projects, both in-house and outsourced.

Project History

  • Campaign Management Platform
    Led the product development of a DSP platform from inception to launch, improving the company's competitive advantage.

    I was responsible for the operational site of a big adtech company. By fixing many usability and performance challenges, and adding new capabilities, we were able to improve the product offering and competitive advantage. Successfully deploying continuous, new versions of the platform, led to customer, and executive satisfaction.

  • Fintech Trading Platform
    Led the product design and development of a new trading brand, launching to over one million users.

    In this project, we tapped into a new segment of customers in the online trading industry. Collaborating with the marketing department, we came to understand the customer base and built an MRD document around that. I led the development and launch of the new trading platform, adjusted to the new segment. The launch was successful, beating most KPI's defined at the beginning of the project.

  • Healthcare Services Booking Platform
    Led the product design and development of the first iteration, launching this service to thousands of users.

    This product is all about enabling customers to book healthcare services simply, and intuitively. Customers can search for their desired healthcare service (or explore existing services), choose the most suitable doctor or clinic, and book that service. In addition, users can track past bookings, view receipts and notifications, and enable many other tasks.

  • Promotional eCommerce Store
    Led the design and development of a new promotional store, increased lead generation, and existing customer retention.

    The VIP store is a digital brochure that was designed to promote lead generation and sales. By reviewing different products, traders are enticed to register and deposit to receive their desired gift. By leading the design and development teams, I was able to successfully launch the segmented brochure separated into two different flows (existing versus. new customers), using elements from eCommerce sites. The brochure was added to the site's menu, and promoted in email marketing campaigns. This resulted in a very successful launch, and overall performance rate.

  • Knowledge Management System - Telecom
    Led the product design for an improved version of Knowledge Management for in-house teams.

    The scope of this project was to create a Knowledge Management System for a big telecom organization to enable customers and pre-sales teams to communicate and share complex processes in a simple, and centralized place. The platform was designed as a responsive web application for both desktop and tablet.


  • Master's degree of Science in Industrial Engineering
    2011 - 2014
    Ben-Gurion University of the Negev - Israel
  • Bachelor's degree of Science in Computer Engineering
    2006 - 2010
    Bar Ilan university - Israel


  • User Experience Design
  • PMP (Project Management Professional)
    JUNE 2014 - PRESENT
    PMI (Project Management Institution)

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