
Sara Saab
Verified Expert in Product Management
Product Manager
London, United Kingdom
Toptal member since February 11, 2020
Sara is a product management consultant with a decade of experience in large-scale public sector software, enterprise SaaS, and consumer products. She has made a lasting impact on transport, health tech, and social media, and loves applying everything she knows about product management to new domains. Making hard problems—both commercial and technical—into valuable, tangible products is one of her specialties.
Project Highlights
Expertise
- Agile
- Backlog Grooming
- Jira
- Objectives & Key Results (OKRs)
- Product Requirements Documentation (PRD)
- Requirements & Specifications
- Roadmaps
- Stakeholder Engagement
Work Experience
Director of Product
Charlotte Tilbury
- Oversaw roadmapping at scale, advising our CTO and CEO on technology, vendor selection and management, product strategy, and strategic discovery, all the way down to detailed business incident management and service delivery day by day.
- Led and line-managed a product organization of seven incredible product people, some of whom I trained from the beginning of their careers in product.
- Ran different products, including our eCommerce website, but also shoppable virtual consultations systems, in-store retail tech, native apps, and an omnichannel loyalty proposition.
Founder and Consultant Product Manager
Ordinary Objects
- Built dozens of high-value backlogs and roadmaps delivering valuable software in health, telecoms, transport, real estate, and more.
- Adapted Lean and Agile methodologies for clients running AI-driven and data-science-driven teams where work is often more experimental, requiring different kinds of planning upfront.
- Brought a complex product to life from a small set of screenshots and a requirements document, culminating in a living, prioritized roadmap and a product concept whose drivers were of maximal value to users as quickly as possible.
- Mentored clients on product management, Agile, and Scrum with customized in-house workshops. Topics included how to measure value and what is the purpose of a definition of ready and a definition of done.
- Undertook market research and discovery on a flagship pharmaceutical delivery product, culminating in a set of commercial and product recommendations and a sketched MVP.
Product Owner and Systems Analyst
Transport for London
- Served as an Agile product owner and subject matter expert on the Fares and Aggregation Engine (FAE), a key component of TfL’s world-leading contactless ticketing system. This award-winning system, developed in-house, constructs and corrects 2 million+ journeys a day for Londoners, running them through dozens of configurable sequential algorithms, culminating in assigning fares and price-capping them. The Contactless ticketing system has had no unplanned downtime or customer incidents since the public launch in September 2014.
- Defined functional specifications and wrote end-to-end ticketing business logic for key projects such as running Night Tube operations, mitigating disrupted travel, automatic pattern-based journey corrections, Bus Hopper, and rolling out contactless ticketing on riverboat services and the Emirates Air Line.
- Provided technical knowledge and commercial support to the Business Development arm of TfL. Supported a major £15 million software sale to Cubic Transportation Systems in 2016.
- Situated in a Scaled Agile (scrum of scrums) 2-week sprint framework and 6-week delivery cycle as the product owner.
Product Manager
State
- Reported directly to the founder on mission-critical analytics projects involving advanced quantitative segmentation using SQL and Excel. Extracted insights such as gaps in key flows like onboarding, return visits, and content curation.
- Owned moderation roadmap for State. Oversaw integration of 3rd-party service, focused complex project by defining clear milestones for a minimum viable solution.
- Managed weekly outbound comms across marketing, community, and development teams, with a 100% on-time delivery track record.
- Planned and project-managed product publicity events involving media attention, live demos, and high profile tech figures.
- Interviewed users and collated user feedback to understand key user personas and jobs to be done.
Product Lead
Meltwater Group
- Led a massive feature and UI upgrade of our longest-running B2B product suite (generating $100 million pa) to major positive response and record sales. Owned process from inception and wireframing to release and upkeep.
- Teamed closely with up to ten developers, many remote, and liaised with stakeholders including the CEO, VPs, and major corporate clients.
- Managed project to integrate state-of-the-art natural language analysis into product features. Worked cross-team on the single sign-on project.
- Led major API integrations of social media feeds (Twitter, Weibo, Facebook, and more).
- Participated in discovery phases for corporate partnerships and M&A activity.
- Managed vendors and negotiated discounted contract renewals.
Project History
Reinventing Pay-As-You-Go Travel on London's Transport Network
http://content.tfl.gov.uk/contactless-top-line-figure.pdfLed and evolved the world-first Fares & Aggregation Engine, a system for turning EMV payment card taps into smart journeys.
Bringing Digital Primary Healthcare to People Who Need It Most
https://www.doctorlink.com/Took flagship product to market as senior product manager and first hire at Doctorlink, an NHS-endorsed health tech scale-up.
Education
Master of Science Degree in Philosophy of Mind
University of Edinburgh - Edinburgh, Scotland
Bachelor of Science Degree with Honors in Cognitive Science and Artificial Intelligence
University of Toronto - Toronto, Canada
Certifications
Lean Kanban Foundation
Kanban University
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Skills
Tools
Jira, TFS, Balsamiq, Trello, Google Analytics, Kibana, Sketch
Paradigms
Agile, Kanban, Scrum, Marketplace Platforms
Platforms
Mixpanel
Other
Story Mapping, Backlog Grooming, Estimations, Roadmaps, Product Roadmaps, Product Requirements Documentation (PRD), Requirements & Specifications, Minimum Viable Product (MVP), Feature Backlog Prioritization, Product Delivery, Stakeholder Engagement, Lean Experiments, Project Scoping, Agile Data Science, Value Proposition, Objectives & Key Results (OKRs), Mobile Apps, Discovery, Product Discovery, Advisory, Go-to-market Strategy, Data Analysis, A/B Testing, SQL, Strategy, Market Research, People Development, People Management, Feature Prioritization, New Products, Jobs to be Done (JTBD)
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