Sarika Kanabar, Product Manager in Campbell, United States
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Sarika Kanabar

Verified Expert  in Product Management

Product Manager

Location
Campbell, United States
Toptal Member Since
January 6, 2020

Sarika comes with 13+ years of experience in product strategy, design, and development in a number of industries with a focus on financial services. She is passionate about understanding customer pain points and bringing the best customer-centric solutions to life. Sarika has worked with startups as well as corporations and is well versed with end to end product development lifecycle with a highly effective and influential leadership style.

Project Highlights

Visa Mobile Banking Platform
Led development of mobile banking APIs to be used by white-labeled apps. The app is used by about 50+ Visa affiliate banks.
API Innnovation Platform
Built and successfully presented the business case to procure funding for a new platform to foster fintech partnerships.
Credit Card Self Serve
Led product roadmap, design, and development of online credit card services which reduced contact center call volume by 20%.

Expertise

Work Experience

Lead Product Manager

2018 - 2019
LightScore Studios Consulting
  • Provided product management consulting services to a mid-sized fast growing retained search firm specializing in executive search.
  • Recommended product innovation to cut down candidate search time by 50% with the help of AI and Machine Learning and strategic data partnerships. Worked with a team of data scientists and engineers to build ML models to identify high potential leads using the AWS stack.
  • Led product ideation, strategy and roadmap prioritization, established KPIs for every major feature on the roadmap, partnership discussions, use case development, user experience requirements through wireframes, and user stories.
  • Delivered MVP in 60 days in a fast-paced startup environment with changing priorities and remote design and development team.
  • Introduced resource management processes using Slack and Clubhouse.

Senior Digital Product Manager

2016 - 2018
First Tech Fed Credit Union
  • Ideated and executed the business case and set the vision, strategy, and roadmap for API platform initiative to facilitate new fintech partnerships.
  • Built delightful and intuitive experiences for the digital transformation of the dispute management process which improved efficiency by 20% and the compliance SLA adherence by 50%.
  • Directed wireframes development with the user-experience team, planned and performed usability and A/B tests with prototypes at the bank branch.
  • Communicated KPI metrics and roadmap updates on a monthly basis to executive stakeholders.
  • Enhanced the customer experience and improved the NPS score by 30 bps for online and mobile banking by prioritizing customer pain points using market insights, usability test results, customer feedback, and app usage data.
  • Led the migration of an in-house banking platform to a cloud-hosted SAAS Online and Mobile Banking Platform. Activities included - requirements definition, approved test cases, post-launch support, vendor management, collaboration with marketing, customer support, risk and compliance for launch readiness.

Product Manager

2015 - 2016
Toyota ITC
  • Evaluated various product ideas around Bluetooth LE proximity and a connected car.
  • Contributed to business development and partnership discussions for various ideas.
  • Designed, executed, and analyzed customer acquisition campaigns on social channels.
  • Defined and prioritized roadmap, wireframes, and planned execution.

Technical Product Manager

2014 - 2015
Visa
  • Served as the platform product manager for the Visa Multi-Channel Platform building APIs for white-labelled B2B2C mobile banking app, loyalty, and developer portal.
  • Prioritized the continuous roadmap, communicated with stakeholders, and designed and developed APIs for the following key features: email, SMS and push notifications, remote deposit capture, cloud-based payment, profile management, and risk handling.
  • Led end-to-end product planning, development, and execution of CSR tools.
  • Acted as the product owner for three teams comprising a total of 35 developers and seven QA.
  • Collaborated with solution architect and cross-functional teams to make sure their stories are play-ready and execution is planned in a timely manner to resolve dependencies.

Visa Mobile Banking Platform

https://developer.visa.com/capabilities/dps-digital-services/overview

Led development of mobile banking APIs to be used by white-labeled apps. The app is used by about 50+ Visa affiliate banks.

- Product manager for Visa Multi-Channel Platform that supported white-labeled mobile banking app, loyalty and developer portal.

- Continuous roadmap prioritization, communication with stakeholders APIs were designed and developed for the following key features: email, SMS and push notifications, remote deposit capture, cloud-based payment, profile management, and risk handling.

- Led end-to-end product planning, development, and execution of CSR tools.

- Product owner for three teams comprising a total of 35 developers and seven QA Worked with solution architect and cross-functional teams to make sure their stories.

API Innnovation Platform

Built and successfully presented the business case to procure funding for a new platform to foster fintech partnerships.

- Built the business case and set the vision, strategy, and roadmap for API platform initiative to facilitate new fintech partnerships.

- Evangelized the API innovation platform with various business stakeholders to showcase the potential growth it can bring to the CU through new memberships and increased assets through newer loan disbursements.

- Led competitive analysis and opportunity assessment to support roadmap prioritization and funding.

- Led cross-functional teams for product trials and RFP responses.

Credit Card Self Serve

Led product roadmap, design, and development of online credit card services which reduced contact center call volume by 20%.

- Launched credit card services - lock/unlock card, balance transfer, travel notification, and missing card. This resulted in improved customer satisfaction, reduced contact center call
volume by 20% monthly.

- Responsibilities included - product ideation, customer research, requirements definition, vendor management, created wireframes with Sketch, working with UX for visual design and information flow, solution and enterprise architects, project manager, development and QA for delivery and release planning.

- Cross-functional team collaboration - card services, legal, compliance, marketing, security, customer service to ensure smooth processor migration for credit card payments.

Nice Actimize Integration for Fraud Prevention

Drove vision and roadmap to integrate fraud/risk technology for money movement functions within online and mobile banking.

Participated in anti-money laundering (AML) technology vendor selection

Collaborated with fraud and risk teams to understand the existing issues and come up with solutions to mitigate the risks.

Integrated ML and AI solutions into core banking and online banking systems

Engaged with the scrum team in an agile fashion to deliver full-stack enhancements.
2000 - 2005

Bachelor's Degree in Computer Engineering

University of Mumbai - Mumbai, India

2001 - 2003

Master's Degree in Computer Science

University of Massachusetts - Lowell, Massachusetts

JANUARY 2014 - PRESENT

Product Management

Pragmatic Marketing

JANUARY 2008 - PRESENT

Usability

Klick Health

Paradigms

Agile Product Management, Scrum

Industry Expertise

Banking & Finance

Other

User Interface (UI), Mobile, User Experience (UX), Product Roadmaps, Product Design, User Stories, Business to Consumer (B2C), Wireframing, Product Strategy, APIs, Machine Learning, Platforms, Artificial Intelligence (AI), SaaS

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