Satinder Singh

The state government wanted to disburse benefits to approximately 4.5 million women before the elections. I submitted a proposal to give these benefits via digital enablement through JioPhone.

Under a strict timeline of four weeks, my team and I created an integrated customer onboarding and validation experience with adequate checks and balances to ensure the right audience received the benefits. We created a new app, that was the core of the solution. The beneficiaries were supposed to pay a certain amount upfront for JioPhone and sign up for a 6-month recharge plan.

After a successful registration through the app on JioPhone, this trigger was passed to the government server via the API. On successful validation, the government transferred benefits to the customer account (the account was already mapped with beneficiary ID by the government).

A total of 4.5 million women benefited from this initiative.

The launch of the newest and cheapest 4G feature phone was planned. I was tasked with designing and delivering an integrated experience journey for customer onboarding and partner management. The management mandate ensured both device sales and SIM activation should be made in the same transaction and under ten minutes.

I designed a simple web and app (HTML page) journey for pre-booking, an integrated device sale & SIM activation journey for a new acquisition, and other required functionalities for enabling channel partners to sell the product.

My organization wanted to onboard two open-source technology partners for transactional database and storage solutions. Both partners were asking for a significant amount for yearly support with no extra development effort.

I understood these prospective partners' key objectives and explained our long-term vision and interests to negotiate down the overall cost and increase the work scope. Finally, after multiple rounds of negotiations at various leadership levels, I succeeded in getting costs down by 50%, and the scope increased by 30%. All this was done while keeping in mind the partner's objectives to ensure the relationship's sustainability.

The company was facing issues with low participation of channel partners and a significant percentage of channel partners were not buying e-wallets for recharging on a daily basis. This was partially due to a manual process involved in transferring recharge from distributor to retailer.

Looking at it as an automation opportunity, I created a new capability that will auto-refill the e-wallet of a partner based on a predefined criteria and after obtaining partner consent.

The amount of refill was predefined based on the previous day wallet closing balance. This capability was designed and developed in three months and launched in a phased manner by involving partners in the beta trial.

Post stabilization, the capability turned out to successful and led to a 25% increase in daily active partner count (measured based on one successful recharge transaction done using an e-wallet).

Kumbh Mela is one of the largest public gatherings in the world. It draws tens of millions of pilgrims over the course of approximately 48 days to bathe at the sacred confluence of the Ganga, the Yamuna, and the mystical Sarasvati.

Almost all consumer good companies participate as brand partners to promote their products by distributing samples to pilgrims. Our company wanted to follow a digital approach to ease the lives of pilgrims during the gathering.

After much brainstorming, we came up with ideas to create the Kumbh Super app that will give information about various utility services to pilgrims. In addition, we decided to create two more apps: Kumbh Lost & Found and Family Finder to help pilgrims get back or report any belongings that went missing during the festival. Family Finder was a tracking application that allowed two family members to track each other and obtain exact locations.

These three apps became the central component of the overall value proposition for the pilgrims and led to a 38% increase in new customer acquisition for Jio SIM and devices during the festival period.

I led the overall product and project management to develop and deliver these three apps and related go-to-market activities.