Seth Glaze, Product Manager in Denver, CO, United States
Seth Glaze

Product Manager in Denver, CO, United States

Member since August 31, 2020
Seth has 12 years of software product management experience—building solutions for telecommunication, healthcare, autonomous robotics, and music-streaming industries for companies around the world. Seth's user-guided approach incorporates Lean-Agile methodologies to build conversational experiences, SaaS platforms, 2-sided marketplaces, and mobile apps that draw upon artificial intelligence, machine learning, and social causes to move your customers to take action.
Seth is now available for hire

Project Highlights

  • Adapted the global music streaming service with 14+ million MAU, in 180+ countries, across 80+ device integrations to the North, Central, and South American markets.

Expertise

Education

Employment

  • Product Development Consultant

    2014 - PRESENT
    User Guided
    • Consulted clients on A/B testing, user research, product-market fit analysis, the use of analytics for behavioral data validation, OKR development, go-to-market planning, roadmap prioritization, and portfolio management.
    • Oversaw the delivery of an industry-leading AI chatbot tool able to recognize up to 90 different user intents based on 85 handcrafted parameters (8X more intents than the industry average conversational solution).
    • Developed and secured a provisional patent for a blockchain-powered ERM telemedicine platform focused on meeting the needs of international travelers.
    • Built the industry-first drone software, MissionTracker™ for automated project management with public and private APIs for client integrations.
    • Designed and developed software for aerial imagery editing and training of a machine learning model that detected anomalies for roof inspections.
    • Built business, marketing and process automation systems using internal tools, web hooks, and CRM integrations to help clients streamline sales and marketing efforts at every growth stage.
  • Head of Product

    2016 - 2018
    Deezer, Inc.
    • Launched the US B2C offer which accounted for nearly 50% of subscriber growth within two years and expanded the portfolio to include family and student offers, contributing nearly 10% of market growth in 2017.
    • Expanded the content offering to include non-music content like podcasts and live radio, accounting for 7% of monthly user engagement within 12 months.
    • Led the presales technical evaluation and product integration for opportunities from Argentina to Canada, for media to full product integrations using a mobile/JS SDK and APIs.
  • Senior Product Manager

    2011 - 2014
    Cricket Wireless (AT&T)
    • Increased eCPM rates by 78% in 2013 for the mobile advertising platform through internal and external partner placement.
    • Generated a 24% increase in YoY impressions in 2014 and increased conversion rates by 150% in 2013 for the mobile customer portal.
    • Managed P&L with full product lifecycle responsibility including roadmap evolution, requirements gathering, design/development, go-to-market execution, and user experience.
  • Product Manager

    2009 - 2011
    Cricket Wireless
    • Increased web sales by $9.6 million and grew the channel's gross adds contribution by 49%.
    • Developed and implemented a website sales funnel optimization strategy (via an analytic and sale data analysis) resulting in an incremental ~$4 million in YoY revenue in 2010, and over 7% (~$6 million in revenue) from 2008-2010.
    • Implemented retention efforts resulting in a 17% reduction of the deactivation rates through merchandising efforts.
    • Implemented sales/forecasting measures, promotions, and margin analysis, comprising 20% of 2010 orders (~$5 million).

Project History

  • Deezer Launches New Music Offers
    Adapted the global music streaming service with 14+ million MAU, in 180+ countries, across 80+ device integrations to the North, Central, and South American markets.

    I led the presales technical evaluation and product integration for opportunities from Argentina to Canada, for media to full product integrations using mobile/JS SDK and APIs. This included developing the US-localized product roadmap, user stories, and user experience for partner integrations and key local market initiatives.

    My team launched a B2C offer in the United States that accounted for nearly 50% of subscriber growth within two years. We also expanded the portfolio to include Family and Student offers, contributing almost 10% of market growth in 2017. As the head of product, I championed the content offering growth to include non-music content like podcasts and live radio, accounting for 7% of monthly user engagement within 12 months.

  • Business Automation for Drones
    Led the design and development for project automation and anomaly detection software for drone services company.

    A leading drone-services company was struggling to keep up with the influx of quick jobs (missions) created when a storm-damaged roofs. I led the technical teams that built an industry-first software called the MissionTracker™ for automated project management. This work included public and private APIs for client integrations and a migration over to Amazon AWS S3 for image storage and processing.

    Phase 2 involved solving the problem of how to analyze and report on all the aerial imagery that they collected. We developed the software for aerial imagery editing and the training of a machine learning model for anomaly detection for roof inspections.

Education

  • Master of Business Administration (MBA) degree in Business Administration
    2010 - 2012
    University of Colorado - Denver, CO, United States
  • Bachelor of Arts degree in Foreign Language and International Trade
    1999 - 2001
    Mississippi College - Clinton, MS, United States
  • Bachelor of Science degree in Computing and Information Systems
    1999 - 2001
    Mississippi College - Clinton, MS, United States

Certifications

  • New Product Development Professional (NPDP)
    JUNE 2014 - PRESENT
    PDMA | Product Development and Management Association

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