Silvan Geser

Recommendations AI is Google Cloud’s personalization platform for eCommerce. I worked with top retail customers and engineering teams to address limitations in fast-changing catalogs and deep product understanding. My contributions included shaping the product roadmap, defining features to improve recommendation relevance, and guiding the implementation of these features in production. This significantly boosted product discoverability and conversion across client catalogs.

The company introduced a new, standard authentication system for all its products. A product with many active users needed to be migrated to the new identity and access management (IAM) platform while still allowing a parallel operation. I was in charge of leading that initiative from a product perspective, building out the right features, processes, and communication to enable a smooth transition.

The inventors had developed a protein cage that allows faster and more efficient work in cell transfection. It can revolutionize how drugs are targeted to improve top-tier diseases like cancer.

As the invention was in an early stage, I supported them as part of the Innosuisse Startup Campus to develop and test value propositions and the go-to-market plan focusing particularly on the pre-seed phase.

Traditional Telco services are built and marketed differently than modern SaaS services. The challenge was to provide a platform that would speed up the go-to-market and facilitate all the commercial and provisioning aspects of internal and external SaaS applications.

I led the portfolio scouting and onboarding. I also built and customized the integration into internal and external systems.

Today, the marketplace processes major SaaS services such as Office 365 and all the providers' web hosting offerings.

Google Cloud Retail Search provides high-quality, AI-powered search capabilities tailored to eCommerce retailers. As Senior Product Manager, I worked cross-functionally to identify onboarding friction for multibrand, multilingual enterprise clients. I led the product strategy and development of a streamlined onboarding experience and automation tools, significantly reducing integration complexity and customer support load. The project accelerated subscription revenue by helping clients go live faster with less technical support.

I led the expansion of Google Cloud Recommendations AI into the media space, enabling streaming and publishing platforms to deliver personalized content to users. This involved adapting the platform’s recommendation logic, defining media-specific data models, and working closely with lighthouse customers to validate product-market fit. The launch opened up a new vertical for the platform and demonstrated measurable improvements in engagement and user retention.

As part of Google's Document AI team, I led the development and release of Layout Parser, a powerful component that extracts complex data structures (tables, sections, metadata) from documents. The feature played a critical role in making unstructured data usable for modern AI systems, especially in RAG and LLM applications. I worked with internal Google teams and external enterprise customers to drive adoption and validate quality. Customers reported a significant increase in recall and accuracy over previous parsing methods.

Swisscom myCloud is a personal cloud storage platform serving hundreds of thousands of users in Switzerland. As Senior Product Manager and Product Owner, I was responsible for the full product lifecycle—from vision and roadmap to Agile delivery and continuous improvement. I led cross-functional teams in building a scalable, privacy-focused, multiplatform cloud experience. Key accomplishments included introducing lean UX and rapid experimentation frameworks, embedding customer support processes into the product team, and launching features that improved performance and user engagement.