Siva Iyer
Verified Expert in Product Management
Product Manager
Indianapolis, IN, United States
Toptal member since November 29, 2021
Siva is a passionate, customer-focused, and results-driven executive who has a proven track record of successfully establishing product vision, developing strategic-growth initiatives, and executing key-business programs. He is keen on strategic marketing, including value-chain analysis, customer voice, value proposition, and segmentation. With deep expertise in deploying IoT technologies, mobile applications, and cloud functionality, Siva translates complex subjects into impactful intelligence.
Project Highlights
Expertise
- Cross-functional Team Leadership
- Customer Journeys
- Internet of Things (IoT)
- Product Launch
- Product Management
- Product Strategy
- Value Proposition
- Voice of the Customer (VoC)
Work Experience
Director of Product Management and North America Business Development
EPIC Conjoint
- Created a product roadmap for the business, including immediate high-priority customer needs and strategic, differentiated new products targeting a broader, more complete, total addressable market (TAM).
- Collaborated with the executive team to craft a strategic plan, addressing a 3-year growth path. This included strategic sub-verticals, market sizing, key account strategy, and organizational requirements.
- Grew North America's business by three times while creating a pipeline for future 10-fold growth. Reached that by creating and executing a lead generation process for the North American market, including a key account and indirect channel strategy.
Director of Product Management and Strategy
Carrier
- Drove collaboration between the engineering, marketing, digital, and commercial teams in a matrix organization, enabling timely delivery of product functionality.
- Expanded the product management team by 50% to enhance the development speed and impact.
- Increased wifi thermostats sales by 50%, launching two new thermostat platforms on an updated cloud architecture, following the Agile methodology.
- Headed product management for multibrand smart home-control product lines, integrating mobile apps, cloud portals, firmware, and hardware. Also handled new product introduction and commercialization.
- Directed the new product development, product strategy, and lifecycle management while leading a team of five product managers. Developed a multigenerational product roadmap, providing product direction to stakeholders.
- Created and presented several strategic initiatives to the executive leadership team, driving investments in two essential partnerships and three key technologies.
- Identified new addressable markets and opportunities to expand TAM by 30% through lead segmentation and value mapping exercises.
- Led the market research team, directing improvements in share reporting and competitive analysis. This aimed to support the company’s transition to a standalone public company and provide executives with industry peer benchmarking analysis.
- Launched the smart home products' line in the HVAC channel with an updated UI/UX, delivering an on-time platform, leveraging channel feedback and consumer insights.
Senior Product Manager
TSI Inc
- Increased the global revenue by 20%, improving share capture after launching the first airflow measurement mobile app.
- Introduced an indoor air quality product to address the $2-billion Chinese market segment in indoor air quality.
- Grew sales by 20% and gained market leadership by driving the creation of a lighter leakage tester.
- Increased China’s services and products annual revenue by 5%, building a business case and driving the global calibration capability to achieve customer lead time.
- Conducted webinars and in-person sessions to train the sales team on new product launches.
Senior Product Manager
Honeywell
- Drove growth of the global controls product portfolio in the commercial vehicle and aerospace markets selling via direct and indirect sales channels.
- Boosted OEM-account sales by $3 million per year through platform customizations.
- Grew international sales by 40%, targeting new OEM accounts, partnering with the global sales team.
- Steered new products development, leading to a $5 million incremental revenue per year.
Project History
Wireless Thermostat Platform
Led the creation of an app and cloud platform for wireless thermostats with a user base of several million for various Carrier brands, including Carrier, Bryant, Infinity, Evolution, and Tempstar.
Mobile App for Commercial HVAC testing
Led the specification and development of associated tests and measurement for the commercial HVAC-testing equipment worldwide, improving field productivity by 50% for more than 80% of contractor customers.
Residential Cameras
Led the addition of smart cameras to thermostat portfolio and app, providing a broader smart-home experience for our customers.
Education
Master's Degree in Business Administration (MBA)
University of Maryland - Maryland, USA
Bachelor's Degree in Chemical Engineering
Indian Institute of Technology Bombay - Mumbai, India
Certifications
Karrass Negotiation
Karrass
Six Sigma Black Belt
Honeywell
Skills
Tools
Zoom, Slack, Jira
Paradigms
B2B2C, Agile, Agile Product Management, Business to Business to Consumer (B2B2C)
Other
Communication, Analysis, Marketing Strategy, Product Management, Product Lifecycle Management (PLM), Product Strategy, Market Research & Analysis, Value Proposition, Strategy, Customer Segmentation, Product Roadmaps, Cross-functional Team Leadership, Voice of the Customer (VoC), Competitive Intelligence, New Product Development, Portfolio Management, Value Chain, Product Owner, Market Research, Data Analysis, Microsoft Excel, Discovery, Technical Product Management, ROI, Financial Analysis, Data Flows, New Business Development, Pricing, Internet of Things (IoT), Program Management, Key Account Management, Negotiation, Business Development, Business Models, Engineering, Business Planning, Customer Journeys, Product Launch, Mobile Apps, Digitization, Business Process Improvement (BPI), Mobile UI, Project Management, Scope of Work (SOW), Consumer Technology, Minimum Viable Product (MVP), Product Ownership, Growth, Product Discovery, Director of Product, B2B, Feature Backlog Prioritization, Forecasting, User Experience (UX), User Stories, Stakeholder Management, Data-driven Decision-making, Feature Prioritization, Consulting, Business Strategy, Go-to-market Strategy, Product Conceptualization, SaaS, SQL, Pricing Models
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