Srdjan Colak, Product Manager in Belgrade, Serbia
Srdjan Colak

Product Manager in Belgrade, Serbia

Member since October 22, 2018
Srdjan is a hands-on technical product manager who manages the entire product life cycle with expertise in product-market fit discovery research and product delivery. He has built and launched products in healthcare, hospitality and education. He led product development at Huma (Medopad), a health tech startup that raised $50 million in funding. Srdjan assembled large engineering and product teams and shaped quality management systems.
Srdjan is now available for hire

Project Highlights

  • Led product development, product strategy, and road map of MVPs and established product functions within the company.
  • Led product development, restructured the entire tech team, SDLC, product strategy, and defined key KPIs and OKRs for 2020.
  • Led eCommerce website development for online wristwatch sales leading to increased sales, more traffic, and increased NPS.


  • Design Thinking
  • Education Technology (Edtech)
  • Healthcare
  • Hospitality
  • Lean Product Development
  • Product Discovery
  • Product Ownership
  • Startups


Select Certifications


  • Lead Product Manager

    2019 - 2020
    • Reorganized the entire tech team into cross-functional units, defined SDLC, and created companywide processes related to product development.
    • Performed market research of the luxury travel and goods market and product/market fit analysis of the product.
    • Defined OKRs, product vision, and road map for a one-year period.
    • Integrated end-to-end CMS and CRM with mobile apps using Salesforce, Pardot, WordPress, AWS services, native iOS application, and REST API.
    • Implemented Scrum and Agile ceremonies and cross-functional teams.
    • Coordinated an MVP soft launch that generated thousands of dollars in revenue within the first four weeks.
  • Senior Product Manager/Senior Project Manager

    2018 - 2019
    Vega IT Sourcing
    • Worked on product strategies and roadmaps for the company's clients.
    • Worked closely with clients to define requirements and specifications. Managed resource planning and development efforts.
    • Ran design sprints and customer interviews and contributed to ideation and prototyping—validated through PoCs.
    • Improved monetization KPIs for the company.
    • Managed custom and CMS-based digital project development.
    • Coordinated the GTM activities of various products.
  • Senior Product Manager

    2017 - 2019
    Huma (Previously Medopad)
    • Created a product roadmap and implemented a product strategy based on a radical product framework.
    • Devised an SDLC process for working in horizontal cross-functional teams.
    • Performed UX/UI research and led engineering teams of up to 30 people to build custom solutions.
    • Worked on implementing QMS, audit preparation for GDPR and ISO standards.
    • Researched the market and competitor landscape and defined our product strategy and market fit.
  • Interim Head of Tech

    2018 - 2018
    Huma (Previously Medopad)
    • Established technical guidelines, best practices, and defined company-wide tech stack.
    • Formed four engineering team consisting of mobile, web, DB and backend engineers.
    • Implemented Scrum and Kaban using Atlassian products.
    • Laid out the foundation for ISO, EN audits and entire QMS.
  • Head of R&D

    2016 - 2017
    Portier Technologies
    • Produced OKR's for the first 12 months of the product development.
    • Coordinated development efforts on building PoC custom ROM Android concierge application and a white label web portal.
    • Created customer insights framework and established analytics pipeline.
    • Established GTM for the Asia launch of the MVP.
    • Worked on JBTD for different customer segments in travel industry.
  • Senior Product Manager

    2016 - 2017
    Fitzapp Ltd
    • Led product conception as well as roadmap and milestones definition.
    • Developed the innovation strategy and market fit of MVP.
    • Coordinated design efforts to create mobile applications UI/UX.
    • Led three teams to develop iOS, Android, and back-end API using Google Cloud Engine.
    • Created product documentation and supported product demonstrations.
  • Chief Executive Officer

    2015 - 2017
    Infinite Leap
    • Oversaw company's business model development, client relationship, and growth strategy.
    • Negotiated and established commercial agreements with multiple established brands.
    • Formed an internal team of 25 people and outsourced engineering team of 15 people.
    • Defined processes to streamline the way product, engineering, and support teams operate.
  • Project Manager

    2013 - 2015
    Singularity Software
    • Managed different teams in areas of Android, iOS, and web development.
    • Implemented Scrum, TDD, and XP.
    • Gathered requirements and produced project specification for the clients of the company.
    • Implemented tools and PM process company wide.

Project History

  • Huma (Previously Medopad)
    Led product development, product strategy, and road map of MVPs and established product functions within the company.

    Huma's mission is to create a world where people can live longer.

    We connect patients, doctors, and healthcare providers.
    Huma was named a $1 billion health tech company in the making by KPMG.

    Huma's technology takes a modular approach which means it covers a wide variety of disease areas to deliver better and more personalized care by transforming the way patients and data interact with clinicians. Huma Artificial Intelligence division uses data collected through the platform to generate predictive insights that will be able to detect life-threatening medical conditions.

    Huma partners closely with the world's largest healthcare systems, pharma companies, research institutes, insurers, and technology companies like Apple and Tencent to solve some of the biggest problems in rare, chronic, and complex disease monitoring.

  • Lujo
    Led product development and strategy to build the world's ultimate concierge services in aviation, dining, and experiences.

    Lujo is your personal concierge – your luxury lifestyle assistant bringing curated recommendations and tailored solutions from around the globe and directly to your phone.

    Lujo was born from the demand for the exceptional. In this time-pressured lifestyle we love, it can be difficult to appreciate the myriad of possibilities that exist. Lujo places itself as a pioneer and purveyor of fine pleasures. Created by a team of high-flyers from the worlds of business, technology, luxe lifestyle and beyond, we are bringing the title of personal assistant and concierge into the 21st century

    From private jet travel to NBA finals, Michelin starred restaurants, and everything in-between.

    Using native iOS applications, Salesforce-based CRM, custom-built CMS, and REST API to deliver amazing content and experiences for individuals and corporates.

  • Cupris Health
    Managed entire product development of a telemedicine software platform and medical devices hardware attachments integration.

    The Cupris Health Platform fits seamlessly into your daily workflow enabling you to easily and safely communicate with patients and other healthcare professionals.

    It is designed to allow users to simply and securely capture complete patient histories and examinations. It is accessible through an app on your mobile phone and a web platform on your computer, allowing access to all patient cases, images, videos, and contacts.

    It consists of Android, iOS, and web apps and robust back-end REST API as well as various camera attachments for medical-grade devices.

  • Dhad Publishing
    Led product development, restructured the entire tech team, SDLC, product strategy, and defined key KPIs and OKRs for 2020.

    Dhad is on a mission to reinvent how the modern Arab world reads, shares knowledge, tells stories, and inspires each other.

    Dhad is an audio entertainment (books, shows) producer and seller (downloading and streaming). Dhad is a freemium service focused on the MENA region offering content through mobile native apps in the Arabic language.

  • Epicuri POS
    Owned product development managing cross-functional teams to build restaurant point of sale system in the UK.

    Redefining restaurant POS and guest management for the cloud, mobile, and social media-enabled world. Epicuri keeps the restaurant responsive and guests connected before, during, and after their visit.

    Built on a robust Java back-end, the POS includes mobile applications for guests on both Android and iOS, payment integration, and AI bookings engine.

  • Fitzapp
    Managed mobile, REST API, and design development to create a fitness platform that allows users to do workouts at home.

    FitzApp is a fitness application that allows users to buy certain workout fitness programs that they should complete in the following 90 days. All workouts consist of exercises that should be done on given and defined dates. Besides that, users have their own log so they can see detailed insights into this process.

    I have been product lead and project manager on the project through inception until market launch.

  • Lomo'Instant
    Owned entire product development launching a social app for Lomography's 4+ million subscribers and customers.

    Social and photo app that lets you take pictures of your instant camera photos, choose different frames, share them with friends, upload to Lomography website, or enter competitions and win prizes.

    Built for iOS platform application also allows registered Lomography users to log in and use extra features built in the application. Built using Swift programming language.

  • Fortis Swiss
    Led eCommerce website development for online wristwatch sales leading to increased sales, more traffic, and increased NPS.

    Founded in 1912, Fortis is an independent Swiss brand of watches with uninterrupted history and tradition. Fortis is mainly known for the space watches they make which are worn by the Russian Roscosmos.


  • Bachelor's degree in Economics
    2009 - 2013
    University of Novi Sad - Novi Sad, Serbia
  • Bachelor's degree in Computer Science
    2011 - 2012
    Wroclaw University of Technology - Wroclaw, Poland


  • Certificate in Advanced English C1
    JULY 2009 - PRESENT
    University of Cambridge

To view more profiles

Join Toptal
Share it with others