Srdjan Colak
Verified Expert in Product Management
Product Manager
Belgrade, Serbia
Toptal member since November 26, 2018
Srdjan is a product leader who helps companies create innovative products and teams, with expertise in product discovery and cross-functional delivery. He led consumer products at Huma, a healthtech company that raised $200 million. At HTEC Group, he built the largest product and design team in Southeastern Europe. Srdjan led a product team at Apple within Apple Music, TV+, and International. He is currently Director of Product at Goodnotes, shaping the future of human and AI collaboration.
Project Highlights
Expertise
- Discovery Workshops
- Go-to-market Strategy
- Product Discovery
- Product Ownership
- Product Vision
- UX Design
- User Research
- Value Proposition Design
Work Experience
Director of Product
GoodNotes
- Led the largest product engineering organization at the company, which was responsible for all key product features.
- Implemented experimentation pipeline across multiple customer segments and ran tests around adoption, engagement, and retention.
- Owned some of the key partner relationships at the company.
Senior Product Manager
Apple
- Developed and implemented product strategy consistent with the company's and business unit's vision for media products.
- Collected and analyzed feedback from stakeholders and other teams to shape requirements, features, prototype solutions, and ship end products.
- Coordinated cross-functional delivery teams, product launches, and timelines.
Head of Product Innovation
HTEC Group
- Created the product innovation unit, which grew from 21 to 100+ people in 18 months to become the largest product and design unit in Southeastern Europe (SEE).
- Worked on cross-department creation of strategic initiatives to acquire new accounts and provide clients with product discovery services to validate POCs, build MVPs, and create spin-offs in both startup and enterprise worlds.
- Facilitated product discovery and innovation strategy workshops for Fortune 500 clients.
- Helped product managers and designers on multiple $5 million+ accounts to shape clients' product strategy throughout the product lifecycle.
- Worked as a team member on M&A activities, from commercial due diligence to the integration of the acquired company.
Managing Director | Co-founder
Konstrukt (Acquired by HTEC Group)
- Drove $500,000 in sales of product design, customer research, and product discovery services within the first eight months.
- Hired and trained a 10-person product team that included designers, UX researchers, and business analysts.
- Handled client strategy and top-line OKRs and was responsible for the company's P&L.
- Was acquired by HTEC Group in late 2020 and started creating a brand new product and design service unit.
Senior Product Manager | Senior Project Manager | Account Manager
Vega IT Sourcing
- Expanded the company's operation to another city by opening an office for approximately 25 people.
- Helped deliver multiple products to market in the sports, healthcare, and SMB SaaS industries, from early prototypes to valuable products, within a few months.
- Acquired and led a $1 million account, leading a cross-functional team of 12 to develop a multi-platform healthcare solution.
Head of Product
Huma
- Created a product roadmap and implemented a product strategy based on a radical product framework.
- Devised an SDLC process for working in horizontal cross-functional teams.
- Performed UI/UX research and led engineering teams of up to 30 people to build custom solutions.
- Contributed to implementing QMS, audit preparation for GDPR, and ISO standards.
- Researched the market and competitor landscape and defined our product strategy and market fit.
Interim Head of Tech
Huma
- Established technical guidelines and best practices; defined company-wide tech stack.
- Formed four engineering teams consisting of mobile, web, DB, and back-end engineers.
- Implemented Scrum and Kaban using Atlassian products.
- Laid out the foundation for ISO, EN audits, and entire QMS.
Head of R&D
Portier Technologies
- Created and implemented OKRs for the first six months of product development.
- Coordinated development efforts on building a PoC custom ROM Android concierge application and a white-label web portal.
- Drove GTM strategy for the launch of the MVP product in Asia.
Lead Delivery Manager
Infinite Leap
- Oversaw the company's business model development, client relationship, and product delivery framework.
- Formed an internal team of 30 people and an offsite engineering team of 15.
- Drove $1.7 million in revenue across multiple accounts in the EU, US, and MENA.
Project History
Huma Healthcare
https://huma.com/Shaped the product strategy and vision and helped form and grow multiple product teams from seed to Series A funding rounds.
Huma was named a $1 billion healthtech company in the making by KPMG.
Huma's technology takes a modular approach. It covers a wide range of disease areas to deliver better and more personalized care by transforming how patients and data interact with clinicians. The Huma Artificial Intelligence division uses data collected through the platform to generate predictive insights that will detect life-threatening medical conditions.
Huma partners closely with the world's largest healthcare systems, pharma companies, research institutes, insurers, and technology companies like Apple and Tencent to solve some of the biggest rare, chronic, and complex disease monitoring problems.
Lujo
Led product development and strategy to build the world's ultimate concierge services in aviation, dining, and experiences.
Lujo was born from the demand for the exceptional. In this time-pressured lifestyle we love, it can be difficult to appreciate the myriad of possibilities. Lujo places itself as a pioneer and purveyor of fine pleasures. Created by a team of high-flyers from the worlds of business, technology, luxe lifestyle, and beyond, we are bringing the title of personal assistant and concierge into the 21st century. Anything you can think of: from private jet travels to the NBA finals and Michelin-starred restaurants, and everything in between.
It uses native iOS applications, Salesforce-based CRM, custom-built CMS, and REST APIs to deliver amazing content and experiences for individuals and corporates.
Cupris Health
Managed the entire product development of a telemedicine software platform and medical devices hardware attachments integration.
It is designed to allow users to simply and securely capture complete patient histories and examinations. It is accessible through an app on your mobile phone and a web platform on your computer, allowing access to all patient cases, images, videos, and contacts.
It consists of Android, iOS, and web apps, robust back-end REST APIs, and various camera attachments for medical-grade devices.
Epicuri POS
Owned product development and managed cross-functional teams to build a restaurant POS system in the UK.
Built on a robust Java back end, the POS includes mobile applications for guests on Android and iOS, payment integration, and an AI bookings engine.
Fortis Swiss
https://www.fortis-swiss.com/Led the omnichannel retail product development for a 100-year-old Swiss wristwatch brand, leading to a massive increase in sales, CSAT, and the launch of new products.
Certa Dose—Dosing Reference System
https://www.certadose.com/Led discovery and delivery in creating a digital reference tool for pediatric emergency pre-hospital conditions that allow users to visually check medication dosing to reduce critical dosing errors.
You can quickly and intuitively go through medication administration in less than 30 seconds with the visual representation of everything that you do.
The app will help you know the right tool and correct volume for any age group, use a virtual measuring tape to estimate ideal body weight, and instantly document and time-stamp the given medication doses. You will be able you transform risk into certainty in merely a moment.
Pandion
Led the MVP product discovery and helped shape the first product that launched within seven months from kick-off, resulting in a product processing of more than 15,000 packages daily through the micro-sortation center.
The Future of Digital Pharmacy
https://heyfavor.comGuided the product discovery team in re-inventing what a digital pharmacy of the future could look like and become a foundation for revolutionizing healthcare service delivery to all women in the US.
Education
Bachelor's Degree in Economics
University of Novi Sad - Novi Sad, Serbia
Bachelor's Degree in Computer Science
Wroclaw University of Technology - Wroclaw, Poland
Certifications
Certificate in Advanced English C1
University of Cambridge
Skills
Tools
Confluence
Paradigms
Agile Product Management, Design Thinking
Industry Expertise
Healthcare, Health, Consumer Products
Other
Design Sprints, UX Research, Discovery Workshops, Product Strategy, Product Design, Product Roadmaps, UX Design, Backlog Grooming, Product Ownership, Startups, Product Discovery, User Research, Product Vision, Value Proposition Design, User Acceptance Testing (UAT), Product Launch, Software Architecture, Process Design, UI Design, Voice of the Customer (VoC), Go-to-market Plans, Go-to-market Strategy, Agile Product Delivery, P&L Management, Pricing Software, Jobs to be Done (JTBD), Product Marketing, Minimum Viable Product (MVP), Early-stage Startups, Financials, Project Scoping, Account Management, Sales, MVP Design, Valuation, Fundraising, Software Design, User Experience (UX), Customer Insights, User Feedback, Artificial Intelligence (AI), Google Cloud Machine Learning, Artificial Intelligence Product Manager, Natural Language Processing (NLP), Value Modeling, Generative Pre-trained Transformers (GPT), Pricing Strategy, Apple, Engineering Program Management (EPM), Consumer Insights, Business to Consumer (B2C)
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