Srinivas Sri Perumbuduru, Product Manager in Kuala Lumpur Federal Territory of Kuala Lumpur, Malaysia
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Srinivas Sri Perumbuduru

Verified Expert  in Product Management

Product Manager

Kuala Lumpur Federal Territory of Kuala Lumpur, Malaysia

Toptal member since June 23, 2020

Bio

Srinivas is a highly skilled product manager specializing in building products from scratch. With over 15 years of experience in various industries like fintech, travel, and telecom, he is known for delivering MVPs and managing large-scale products. Srinivas also has a proven track record of innovation with companies like Google, Air Asia, and Sterlite Tech. He is also an alumnus of the renowned Teach for India fellowship, a nonprofit focused on ending education inequality.

Project Highlights

G Suite for Education
Led the go-to-market adoption strategy for G Suite for Education, achieving 10,000+ subscriptions and adoption by 500+ schools.
Customer Data Platform for Airlines
Led product and engineering teams to build a customer data platform from scratch in nine months and met adoption and revenue targets with multiple airlines.
Software Defined Networking
Built a proof of concept for virtualizing network infrastructure to reduce optical network installation costs by 30%.

Expertise

  • Agile Product Management
  • Fintech
  • Network Function Virtualization (NFV)
  • Product Discovery
  • Product Strategy
  • Server Infrastructure
  • Software-defined Networking (SDN)

Work Experience

Fractional CPO

2021 - PRESENT
WowPay Pte Ltd
  • Drove the development of a payment orchestration product from scratch and released the MVP within the 1st three months, which included integrations with over 60 payment service providers.
  • Improved payment acceptance rates of client merchants by 5% and achieved 15% cost savings by using various payment routing methods.
  • Led product discovery and implemented an Agile approach to improve feature adoption and customer satisfaction by 10%.

Head of Product

2020 - 2022
AirAsia Group Berhad
  • Evolved product themes and achieved efficiency metrics by 20% in multiple departments within airline operations.
  • Increased revenue opportunities by 10% using key initiatives such as contactless journey, workflows, and eCommerce.
  • Ideated mobile solutions to serve seven cross-functional teams as part of the discovery process.

Head of Product

2018 - 2020
GoQuo
  • Recruited and led a team of engineers and product managers, implementing Agile development, product roadmaps, and strategy from launch to land in nine months.
  • Onboarded five airlines and met product revenue goals by enabling sales teams.
  • Increased client airlines' average ancillary profit by 7%, ensuring successful product adoption and value.

Product Owner and Associate in New Ventures

2015 - 2018
STL ( Sterlite Technologies Limited)
  • Built a proof-of-concept for virtualizing network infrastructure to reduce installation costs by 30%.
  • Managed engineering to deploy solutions to three service providers in partnership with the Linux Foundation.
  • Evaluated technology and teams in various startups and closed three Series-A investments worth $15 million.

Program Manager

2013 - 2015
Google
  • Conducted user research, developed G Suite for education and engineering teams for K-12 education, and achieved 10,000+ subscribers with 500+ schools' adoption.
  • Mentored and monitored partners to manage a community of 1,400+ teachers and trainers for the successful growth of the program across 14 cities.
  • Defined the metrics for data-driven prioritization of the top 10 states in India for targeted business development, resulting in the conversion of two high-value projects with state governments.

Product Manager

2012 - 2013
Netrovert (acquired by PwC)
  • Conceptualized and deployed a solution for digital classrooms within the first six months.
  • Concluded effective pilots across three K-12 schools and two universities for product-market fit.
  • Collaborated with the leadership team to define the business plan and go-to-market strategy.

Fellow

2010 - 2012
Teach
  • Achieved a YoY increase of 60% in students' learning levels and 40% for students with learning disabilities.
  • Sourced, assembled, and deployed a Wii-interactive whiteboard to deliver lectures and trained fellow teachers.
  • Created a teacher training technology platform for 200+ fellows and teachers across the organization.

Software Engineer

2009 - 2010
Infosys
  • Designed warehouse schemas and tables, resulting in 30% faster querying.
  • Participated in code and design reviews with customers and developers.
  • Established data-driven goal performance metrics for the team.

Project History

G Suite for Education

https://edu.google.com/products/gsuite-for-education/

Led the go-to-market adoption strategy for G Suite for Education, achieving 10,000+ subscriptions and adoption by 500+ schools.

Designed the adoption program and go-to-market strategy for schools to adopt G Suite. I defined metrics for prioritizing the top 10 states for targeted business development in Chromebook sales. I also trained and worked with partners to maximize adoption.

Customer Data Platform for Airlines

Led product and engineering teams to build a customer data platform from scratch in nine months and met adoption and revenue targets with multiple airlines.

Defined the lean business case for the product from scratch, including the product discovery process. I created the product vision and strategies and worked with airlines to define features for product-market fit. I also introduced qualitative and quantitative discovery using customer interviews and A/B testing and enabled sales organization with content, tools, knowledge, and pricing strategies.

Software Defined Networking

Built a proof of concept for virtualizing network infrastructure to reduce optical network installation costs by 30%.

Developed network function virtualization software for the gigabit passive optical network using Scrum. I implemented the solution using commodity servers and white box switches, cutting down the total cost of ownership. I also worked with service providers to find the right product-market fit.

HitLyst for Twitter (Shelved)

Led the design and development of a Twitter iOS client app with 10,000+ daily active users. After Twitter's acquisition by Elon Musk, 3rd-party API access was restricted.

Conceptualized and built the iOS app from ideation to launch. I launched the product with no-cost go-to-market strategies to achieve targets. I also developed machine learning models to create smart Twitter lists based on category and country.

Popular50

Led the development of Popular50.com—a real-time YouTube trending app—and achieved our 100,000 daily active user target.

Conceptualized and developed Popular50.com from scratch, including features and UX. I worked with YouTube APIs for modeling data, developed a Chrome extension for better user reach, and provided an ongoing product-market fit for content creators.

Education

2005 - 2009

Bachelor of Technology Degree in Chemical Engineering

Osmania University - Hyderabad, Telangana, India

Certifications

JANUARY 2012 - PRESENT

GNIIT

NIIT

Skills

Tools

Jira, Slack, Zoom

Paradigms

Scrum, Agile Product Management, Kanban, Network Function Virtualization (NFV), Software-defined Networking (SDN)

Industry Expertise

Education Technology (Edtech), Consumer Products, Telecommunications, Aircraft & Airlines

Platforms

Google Cloud Platform (GCP), ProductPlan

Other

Product Management, Product Strategy, Product Discovery, Product Owner, Minimum Viable Product (MVP), Go-to-market Plans, Agile Product Delivery, Growth, SaaS, B2B, Product Marketing, Software as a Service (SaaS), E-learning, Server Infrastructure, Business to Consumer (B2C), Cross-functional Team Leadership, Product Delivery, Product Roadmaps, RFPs, RFQs, ITTs, Responses, Proposals & Quotes, Python 3, SQL, Big Data, Amazon Web Services (AWS), Visual Studio Code (VS Code), Agile Leadership, Product Leadership, Technology, Networking, Program Management, Teaching, Education, Edtech Design, Data, Data Lakes, Business, Apps, Digital Marketing, Team Management, Fintech, Chemical Engineering, Learning Management Systems (LMS), Software Engineering, APIs, Go-to-market Strategy, Sales, Management, Project Management, Software Development, Feature Prioritization

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