Stacy Cormier

Stacy Cormier

Portland, OR, United States
Member since May 30, 2019
Stacy has driven product success through thoughtful strategy development, product innovation, and a consistent focus on the end-to-end customer experience for over 20 years. She is a gifted communicator with the ability to broker compromise and facilitate alignment. Expertise includes project leadership, change management, risk mitigation, stakeholder alignment, product marketing, and sales enablement.
Stacy is now available for hire
Project Highlights
Expertise
  • Change Management
  • Customer Experience Management
  • Enterprise SaaS
  • Pragmatic Marketing
  • Process Design
  • Product Marketing
  • Sales Enablement
  • Strategy Development
Education
Employment
  • Product Management Consultant
    2018 - 2018
    Viewpoint, Inc.
    • Managed the cross-functional rollout of new pricing and packaging in support of the transition to a SaaS distribution model.
    • Partnered with marketing and sales enablement teams to develop and deliver seller training and support.
    • Managed market research efforts to validate product bundling and better understand barriers to adoption.
  • Senior Consultant, Strategic Market Planning
    2017 - 2018
    Kaiser Permanente
    • Analyzed private and public-sector segments of a B2B portfolio to understand trends in customer acquisition, retention, and satisfaction.
    • Leveraged benchmarking against the broader market to identify gaps and opportunities.
    • Recommended short and long-term tactics to boost membership growth.
  • Consultant, Product Management
    2006 - 2017
    American Express
    • Created a multi-year strategy to migrate clients to next-generation SaaS electronic payments platform, facilitating reengineering saves of $2.4 million while ensuring customer retention.
    • Directed market prioritization and sequencing for the rollout of new global Accounts Receivable capabilities.
    • Developed a global servicing model and roadmap for supporting co-branded expense management tools, increasing capacity by 25%.
    • Created a product roadmap and go-to-market strategy to guide the development and expansion of a multi-market electronic payments solution.
    • Managed data remediation efforts to ensure the suite of global data files and reports complied with PII policy.
    • Defined marketing strategy for the growing sales of stored value payment products via a new partnership channel.
  • Consultant, Product Management
    2014 - 2016
    American Express Global Business Travel
    • Analyzed expansion opportunities and recommended strategy for the global rollout of a suite of B2B web and mobile travel products.
    • Managed development of a SaaS travel approval product, from initial concept and user story definition through pilot management and launch planning.
    • Acted as interim product manager for a travel compliance solution, overseeing product operations, sales support, vendor relations, and customer experience.
  • Director, Product Development
    2002 - 2005
    American Express
    • Launched a commercial co-brand card with a major airline partner, resulting in an annual volume of $325 million.
    • Analyzed the hotel folio data opportunity, including client demand, revenue opportunity, development options and priorities, and potential partnerships.
    • Enhanced online reporting tools, increasing usage by 28% while reducing $1.4 million in support costs.
    • Launched new credit card functionality resulting in an increase of 12% in annual new card acquisition.
    • Designed a prototype solution to facilitate a co-branding partnership with regional banks, leading to a $225-million increase in annual volume.
    • Led the re-design of the OPEN: The Small Business Network web portal.
  • Product Manager
    2000 - 2002
    American Express
    • Managed a client segmentation study in support of targeted niche marketing strategy.
    • Created new positioning and sales messaging for a commercial card suite of products.
    • Led the project to upgrade card issuance capabilities.
Project History
  • Market Segmentation for a Health Insurance Provider
    Based on segment analysis, identified opportunities to increase membership from large market customers by 60,000.

    Analyzed private and public-sector segments of a B2B portfolio to understand trends in customer acquisition, retention, and satisfaction. Leveraged benchmarking against a broader market to identify gaps and opportunities.

  • Servicing Excellence for a B2B Payment Solution
    Increased servicing capacity by 15% through product and process improvements.

    Developed strategy for improving servicing quality, capacity, and time to resolution. Analyzed historic servicing activity to understand patterns, gaps, and opportunities. Partnered with the technology team to create a new online servicing portal. Revised support processes and procedures. Compared to multiple servicing models based on efficiency, feasibility, and scalability. Redefined servicing roles and responsibilities and created a resourcing model based on forecasted volumes. Developed and executed a plan to ensure change readiness: leadership alignment, cross-functional communications, training development and delivery, and scorecard.

  • Customer Migration to SaaS
    Reduced product support costs by 40% by migrating users from custom software to a SaaS payment solution.

    Created the strategy to migrate existing customers onto a new payment product with the goal of minimizing both client disruption and defection. Created a Gap assessment to ensure new functionality at parity or better with existing technology. Mapped the migration process, including both operational procedures and opportunities to automate. Segmented and slotted customers into a migration roadmap based on complexity and change readiness. Managed internal and external communications and training.

  • Pricing and Packaging Launch for Construction Software
    Managed the launch of new subscription pricing and bundling, increasing users by 20%.

    Led the cross-functional rollout of new pricing and packaging in support of the transition to a SaaS distribution model. Partnered with marketing and sales enablement teams to develop and deliver seller training and support. Managed market research efforts to validate product bundling and better understand barriers to adoption.

  • Global Travel Product Expansion
    Created the global expansion strategy, identifying more than $20M in incremental revenue opportunity.

    Evaluated the opportunity to expand a suite of six travel products into 28 new markets. Met with local leadership in each country to assess customer demand and competitive offering. Developed a model to quantify cost and revenue implications, and determine break-even for each product in each market. Proposed multiple scenarios for roll-out, making comparisons based on strategic impact, revenue potential, and level of risk.

  • New Travel Approval Solution for APAC
    Created a SaaS-based travel approval tool to target a $10M Middle Market opportunity in APAC.

    Led the development of a SaaS global travel approval product. Coordinated requirements gathering and design sessions. Managed the third-party vendor responsible for technology development. Ensured compliance with data privacy, data security, and global branding guidelines. Supported the creation of a go-to-market strategy. Facilitated the pilot in Australia.

Education
  • Master of Business Administration (MBA) in Marketing and Management of Organizations
    1998 - 2000
    Columbia University (Columbia Business School) - New York, New York, USA
  • Bachelor's degree in Journalism
    1991 - 1993
    University of Oregon - Eugene, Oregon, USA

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