Stefan is available for hire

Stefan Scerri

Verified Expert in Product Management

Product Manager

Valletta, Malta

Toptal member since April 22, 2020

Expertise

Agile Product Management

Bio

Stefan is an agile product leader who has led the development of a variety of cross-device/responsive products in eCommerce, B2C, and B2B organizations. He has experience with distributed teams from startups, to SMBs, to enterprise clients. He has helped apps become number one in their markets, turned around underperforming products, and outperformed even the highest expectations. He excels in crafting user journeys razor-focused on the customer and offers a balanced approach to development.

Project Highlights

Tipico New Mobile App

Led the product and technology teams in building a brand new sports betting app that would become #1 in the German-speaking market.

GDPR-compliant Hotjar Suite

Planned and managed the product and technology projects to ensure that Hotjar was fully compliant—all within four months.

New Hotjar Product: Incoming Feedback

Introduced a new product at Hotjar called Incoming Feedback. Within three months, it became the most popular tool used by Hotjar customers.

Expertise

Agile
Agile Product Management
Data
Product Delivery
Product Discovery
Product Roadmaps
Product Strategy
User Research

Work Experience

Director of Product

2017 - 2020

Hotjar

Collaborated with senior leaders to align the product vision with Hotjar's ambitious growth plan.
Obsessed with making Hotjar the industry leader by hitting revenue and customer targets.
Built from scratch a multi-disciplinary high performing team consisting of product managers, product designers, and product marketers.
Focused on building an efficient delivery pipeline backed by a strong team.
Built a GDPR compliant system which allowed Hotjar to continue operating within a challenging environment due to the nature of the tool.
Launched a major product within the Hotjar suite which became the #1 tool used within three months.

Lead Product Manager

2014 - 2017

Tipico

Worked hand-in-hand with the director of product to define and plan the digital product roadmap.
Trained and mentored a multi-disciplinary product team composed of product owners and designers.
Introduced agile development in product and technology with the goal of moving away from the waterfall approach.
Launched three successful products in the German market, all exceeding targets and KPIs.

Business Applications Specialist

2011 - 2013

iMovo

Designed and developed several CRM solutions for different clients across multiple verticals.
Collaborated with management to plan up-selling paths within the products and offerings.
Built one of the first mobile CRM solutions in the market, embracing the record growth in mobile during that period.

Project History

Tipico New Mobile App

Led the product and technology teams in building a brand new sports betting app that would become #1 in the German-speaking market.

Developed the number one sports betting app in the German market. 85% of the total online revenue generated came through the app. Saw over a million total active customers yearly. Built for Android, iOS stores, and mobile web. The build was split into two phases, phase 1: Front end (UI/UX) overhaul, phase 2: Split the monolith into a series of microservices for better control over the system.

GDPR-compliant Hotjar Suite

https://www.hotjar.com/legal/compliance/gdpr-commitment/

Planned and managed the product and technology projects to ensure that Hotjar was fully compliant—all within four months.

Hotjar is an analytics and user feedback tracking tool, which was not fully compliant with the proposed GDPR regulations. I led the team that brought Hotjar to become compliant with GDPR, specifically through the suppression of data pertaining to user activity when tracking their mouse movements. This included the ability to confirm consent from site visitors prior to them leaving feedback. We also created a self-service portal for customers to enter their details and receive a report with all the data that was stored on them. It also enabled visitors to delete or edit their data.

New Hotjar Product: Incoming Feedback

Introduced a new product at Hotjar called Incoming Feedback. Within three months, it became the most popular tool used by Hotjar customers.

Incoming Feedback is the latest product from Hotjar, which allows visitors on your site to highlight an area and leave feedback based on their experience. This was particularly useful for collecting feedback on new prototypes or beta test products and pages, highlighting bugs and areas that don't work properly, and keeping a pulse check on the overall sentiment from the customer base when using the product.

Education

2012 - 2014

Master's Degree in Information Systems Management

University of Liverpool - Liverpool, England

2009 - 2012

Bachelor's Degree in Computer Science

University of Malta - Malta

Certifications

APRIL 2019 - PRESENT

Retention and Engagement Deep Dive

Reforge

JUNE 2015 - PRESENT

Google Analytics and eCommerce

Google

APRIL 2015 - PRESENT

Pragmatic Marketing Full Suite - Foundations, Focus, Build, Market, Launch

Pragmatic Marketing

Skills

Tools

Jira, Slack, Zoom, Confluence, Google Workspace, Skype, Canva

Paradigms

Agile Product Management, Agile

Other

Product Strategy, Product Management, Product Discovery, Product Roadmaps, User Research, Product Delivery, Data, Product Design, Microsoft Office, Adobe Photoshop

Collaboration That Works

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