Stephanie Shaw

A fintech startup I consulted for had a business goal of increasing conversions quickly. I needed to understand the current friction points and market opportunities, so I ran user research, analyzed drop-off points, and analyzed similar products through a competitive analysis. Leveraging those insights, I developed a strategy and then partnered with designers and engineers to outline the best solution. I led the product development team through the execution phase, and the launch exceeded our initial goals.

I joined as the first product manager at Digitas to focus on launching a big data platform called Idiom. The product pulled in behavioral data from various sources. After applying a predictive modeling layer, the tool would tell brands they should be targeting with their media to achieve specific goals. I was in charge of defining the strategy and roadmap, leading the daily execution, defining the go-to-market plan, and running global demos of the product.

InVision has always focused on collaboration tooling but discovered an opportunity to own the end-to-end workflow for digital designers by moving into design tooling. I joined as the first product manager focused on launching the company's screen design and animation platform called Studio. I defined multiple iterations of the roadmap, introduced Agile development rituals to increase execution efficiency, built and oversaw the beta rollout plan, and owned mechanisms for capturing user feedback.