Stephanie Weber, Product Manager in Boise, ID, United States
Stephanie is available for hire
Hire Stephanie

Stephanie Weber

Verified Expert  in Product Management

Product Manager

Boise, ID, United States
Toptal Member Since
February 20, 2020

Stephanie has 20 years of product management and software engineering experience. She has delivered consumer, media, entertainment, and two-sided marketplace apps, eCommerce and subscription payment platforms, and content management systems. Stephanie has helped build and fund MVPs and new product lines and brings a strong technical acumen holding CTO, VP of Product, and VP of Technology roles.

Project Highlights

Outdoor Adventure and Activity App
Led research, design, and development for an outdoor adventure app that aggregated outdoor activity data from the state.
Multiple Mobile Apps for Content and News Brands
Led user research, design, and development for multiple mobile apps designed to reduce churn and increase subscribers.
Custom Subscription Management and eCommerce Payment Platform
Led the research, metrics, budget, design, and development for a custom, secure, subscription eCommerce payment platform.


Work Experience

vCTO, Product Management

2018 - PRESENT
  • Assisted clients in the development of their product vision, MVPs, product roadmaps, product strategy, product design, and technical architecture.
  • Identified opportunities and performed market and product research for a variety of start-ups and SMBs. Consulted with clients on go-to-market plans and feature development.
  • Collaborated with clients to find software engineering staff to create the end product and manage the workflow.
  • Served as virtual chief technology officer (vCTO) and virtual certified project officer (vCPO) for several companies.


2019 - 2020
Krazy Coupon Lady
  • Architected a plan and executed the migration of a business-critical headless content management system.
  • Led the rebuild of a high-volume, high-traffic website to tackle significant SEO and speed performance problems.
  • Created a product roadmap to not only address significant technical debt but strengthen B2C customer attraction, conversion, retention, and engagement.
  • Introduced and taught scrum-based agile software development processes for all product initiatives, working in conjunction with users, stakeholders, and the engineering team.
  • Created a roadmap to address over 250 legacy and risky technology operations.

Head of Product | Founder

2017 - 2019
OutThere Colorado
  • Acted as founder and created a start-up business unit, sought outside funding, incubated within the parent company, in the outdoor industry from concept to execution.
  • Prepared business financials and a pitch deck to seek a Series-A financing round.
  • Led the product vision and product roadmap from MVP to full product release.
  • Sought and hired top talent to build and grow the company. Created the go-to-market plan and sales collateral.

VP of Product and Technology

2014 - 2019
Clarity Media Group
  • Created a custom business intelligence product to drive overall organizational awareness of user metrics. Developed the product roadmap, features, and release plan. Created cross-departmental support and sought executive buy-in.
  • Initiated a localized business consumer voting app as an added revenue line. Developed the product roadmap, feature development, release plan, go-to-market plan, and sales collateral.
  • Delivered a high-traffic consumer content mobile app. Developed the product roadmap, features, and release plan. Worked with the customer support department to develop features and enlist user feedback for product iteration.
  • Led product team meetings, managed backlogs, and prioritized software engineering work.
  • Developed a high-traffic political consumer mobile app with user engagement features and centralized subscription payment integrations with the main ERP systems.
  • Led over six large content management system migrations spanning multiple products.
  • Grew overall marketing channels by 150% in 12 months by developing audience engagement features.
  • Created a multi-million dollar secure subscription-payment platform that integrated with ERP systems, contract vendors, websites, and mobile apps. Developed the product roadmap, features, release plan, and long-term support plan.
  • Grew a paid consumer model to achieve a 134% YOY increase in overall revenue.
  • Spearheaded the multi-million dollar budget planning, forecasting, and vendor management.

Director of Technology

2013 - 2014
The Gazette
  • Drove all aspects of technology management and control for all IT systems and software engineering, including budget preparations and forecasting, strategy for acquisitions, and development of guidelines, standards, and procedures.
  • Improved operating efficiency of over 38% by instituting Agile methods and CI/CD.
  • Developed long-term roadmaps to reduce and eliminate disparate systems.
  • Led a data center move and consolidation that led to better recovery performance and decreased facilities costs by 50%.

CTO | Founder

2010 - 2013
BabyPlays Toy Rental
  • Blazed a trail by creating a toy rental subscription company-the first of its kind. Created the vision, product roadmap, and developed the rental software.
  • Drove the efforts that got the company featured in Time Magazine, Tech Crunch, LifeHacker, Real Simple, and The New York Times.
  • Created the MVP, user testing process, financials, pitch deck, and all software.

DevOps Manager and Software Engineer

2003 - 2010
Freedom Communications
  • Developed and maintained several websites, content management systems, APIs, data storage and user applications with Linux, Apache, MySQL, and PHP.
  • Created, configured, and administered staging, and production databases including data transfer, backup, and recovery plans.
  • Installed, configured and maintained all hardware and systems.

Software Engineer

2000 - 2003
WOW! Marketing
  • Developed websites and programmed back-end applications for a variety of clients from the Humane Society to the Chamber of Commerce.
  • Leveraged a predominant LAMP stack and developed Java applications.
  • Collaborated with account executives and clients to create and prioritize requirements.

Software Engineer

1998 - 2000
  • Developed software applications for several clients.
  • Leveraged Java, Linux, Apache, MySQL, PHP.

Outdoor Adventure and Activity App

Led research, design, and development for an outdoor adventure app that aggregated outdoor activity data from the state.

OutThere Colorado is driving and inspiring the outdoors lifestyle for weekend warriors around the world. The app aggregated activity data from around the state and allowed users to save, collaborate, and plan their close-to-home outdoor adventures. My role was leading the vision, product roadmap, feature development, software engineering, and business development.

Multiple Mobile Apps for Content and News Brands

Led user research, design, and development for multiple mobile apps designed to reduce churn and increase subscribers.

We wanted to engage with our users at a more personal level further down the engagement funnel for several of our content brands. My role was to initiate, design, and develop the products, including creating the product roadmap, feature development, product iteration, budget management as well as oversee the software engineering team.

Custom Subscription Management and eCommerce Payment Platform

Led the research, metrics, budget, design, and development for a custom, secure, subscription eCommerce payment platform.

Identified an opportunity to increase the customer subscriber base by creating a custom subscription management payment platform that integrated marketing lead gen into the customer journey. My role was to lead the design, product roadmap, feature development, engineering team, interface with stakeholders, lead cross-functional teams, and release and support the product.

Business Intelligence Analytics Platform

Led the design and development for a business intelligence platform.

Launched an industry-leading automated metrics tool to enhance user engagement by giving the story creators, editors, and writers deeper user engagement metrics. I led the design, product roadmap, and software engineering teams. We aggregated disparate data from around the company into actionable data for our internal customers.

Junk Food Delivery Mobile App

Led the design and development of a junk food delivery app.

Worked with a client to help their vision become a reality. Designed and created the MVP that allowed customers to order junk food through the app and schedule delivery of food. Measured the user activity and iterated on the MVP. Created a product roadmap for the full product release.

Headless Content Management Platform

Led the design and development for a headless content management platform.

This content company needed to achieve a flexible front end while seamlessly integrating the back end with multiple data sources from the associated press to contract writers. I led the design and development for this platform, ensuring minimal disruption to paying customers.
1994 - 1998

Bachelor of Science Degree, Minor in Entrepreneurship and Innovation in Business Administration

Colorado State University - Fort Collins, Colorado


Jira, Google Analytics, Trello, Salesforce Marketing Cloud, JD Edwards, GitHub, ETL, Asana, AWS SDK, Looker, MAMP, ProdPad


Google Analytics API, Contentful, Google Cloud Platform (GCP)


Scrum, Agile, Agile Product Management, B2C

Industry Expertise

Premium Content Subscriptions


Product Management, eCommerce, Mobile Apps, Payment Gateways, Technology Strategy & Architecture, Product Strategy, Minimum Viable Product (MVP), Go-to-market Plans, PHP, MySQL, WordPress, Content Management Systems (CMS), Marketing Technology (MarTech), Entrepreneurship, Product Vision, Senior Executive Management, SQL, Media, Marketing, Search Engine Optimization (SEO), CTO, Key Performance Indicators (KPIs), Pitch Decks, Profit & Loss (P&L), Financial Planning & Analysis (FP&A), Communication, Digital Marketing, Facebook, Google SEO, Google, SEO Content, Content Strategy, Pricing Strategy, Product Roadmaps, Roadmaps, Data Analysis, Team Building, Software Development, Software Development Management, Cost Estimation, Product Owner, Business Planning, Market Research & Analysis, Marketing Analytics, P&L Management, Pitch Preparation, eCommerce Development, Mobile App Development, Amazon Web Services (AWS), React Native, React, Website CMS, Software as a Service (SaaS), Videos, Google Ads, SaaS, Redshift, Amazon EC2, Big Data, Data Structures, Software Architecture, Product Growth, B2B, Over-the-top Content (OTT), AngularJS, CRM APIs, CRM Configuration, Salesforce, WordPress eCommerce, Facebook Ads API, Strategy, Technology, Team Leadership, SEO Tools, Angel Investing, Financials, Growth Hacking, Growth Strategy, IT, Web Technologies, LAMP, MERN Stack, Analytics, Feature Planning, Feature-driven Development (FDD), Audience Targeting, User Engagement, Desktop Support, App Design, ITIL, IT Security, Web Security, Risk Analysis, Risk Modeling, Budgeting, Cost Modeling, Startup Funding, Startup Growth Strategy Development, Product-market Fit, Visual Studio Code (VS Code)

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring