Stephen Conn
Verified Expert in Product Management
Product Manager
San Francisco, CA, United States
Toptal member since March 1, 2019
Stephen is a physician and versatile product manager with extensive startup experience as a founder and software developer. He has expertise in eCommerce, API products, B2B SaaS products, logistics and shipping, and biotech/health technology. Previously he’s worked for venture-backed startups (funded by Union Square Ventures, Bessemer Ventures, Plug and Play), and he recently completed his MD degree at Dartmouth. Stephen enjoys helping founders solve tough analytical problems.
Project Highlights
Expertise
Work Experience
Senior Product Manager
Shippo
- Grew the users of Shippo’s core product by 76% year over year.
- Established a product management process across teams and product areas.
- Led the complete redesign of core product.
- Developed and implemented the measurement of metrics and KPIs for each product area.
- Conducted detailed user interviews and created in-app user feedback loops.
CEO | Founder
bohoclo, Inc.
- Bootstrapped an eCommerce startup with funding from 500 Startups and VTF Capital.
- Grew a subscription eCommerce business to over 2,000 subscribers and more than $500,000 ARR (accounting rate of return).
- Built and managed a team of five including the shipping and logistics, social media marketing, and customer experience.
- Designed and developed an internal admin tool for the management of customer profiles and subscription data.
- Planned and implemented digital ad campaigns to drive product growth and deliver LTV:CAC ratios >10.
Technical Product Consultant
Artify.It and Gyde.ly
- Implemented metrics measurement best practices for the evaluation of early-stage product and to inform product development.
- Prioritized feature changes based on customer feedback and metrics.
- Researched and designed product prototypes and worked with business stakeholders to develop product roadmaps.
- Improved the website performance to allow for more Agile product development practices.
- Investigated competitive business models and market share and size.
Back-end Software Developer
Groupon
- Interfaced with external teams to define architectural requirements for the payments product API.
- Prototyped a technology product (iOS) to be launched within the Groupon Payments ecosystem.
- Provided product leadership in conceptualizing applications of leading-edge mobile technology including new Bluetooth protocols.
Co-founder
tapviva, Inc.
- Designed and developed mobile ordering and payments apps and merchant-facing order management tools for quick-service hospitality.
- Acquired large customers (e.g., Philz Coffee) and scaled to thousands of daily orders.
- Raised venture funding from a prestigious startup incubator (AngelPad).
Project History
Leading an Enterprise eCommerce Partner Launch
Led development and operations for launching a mission-critical product for one of the largest eCommerce brands in the world.
Additionally, we had to make subtle and challenging product development decisions during protracted negotiations with the customer, exposing the delicate balance of being customer-centric in your approach to developing product and ensuring that your product development is extensible and strategically leverageable for other customers and across verticals.
Development and Launch of eCommerce MVP
Developed and launched an MVP in the apparel eCommerce space.
This project led to significant traction (both revenue and subscribers) which led to seed funding from Vegas Tech Fund and 500 startups.
Leading Metrics-driven Core Product Redesign
Led a team in creating an empirical approach to future product development and used that approach to redesign a core product.
I developed a plan for defining these core metrics and then implementing them using client- and server-side tools. I then used this data to develop hypotheses about how the product could be improved and led the design team in developing redesigned UI and UX flows to test these hypotheses following a lean software development process.
Over the course of six months, these product-development cycles resulted in significant improvements in the core product metrics which was reflected in improved customer feedback (e.g., NPS scores) and improved product engagement.
Education
Doctorate Degree in Medicine
Geisel School of Medicine at Dartmouth - Hanover, NH, USA
Bachelor's Degree in Linguistics and Cognitive Science, Mathematics
Pomona College - Claremont, CA, USA
Skills
Tools
Trello Development, GitHub, Jira, Slack Development
Paradigms
Agile Product Management, Agile Product Management, Agile Product Management, UX Development, Waterfall Project Management
Platforms
Mixpanel
Industry Expertise
Logistics Consulting, Shipping
Other
Lean Product Development, Lean Startups, Product Ownership, Product Management, Business Analysis Consulting, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Modeling, Product Design, Product Development, Product Frameworks, Innovation, Product Discovery, Product Delivery, BRD, Software Requirements Specifications (SRS), SaaS Product Management, SaaS Product Management, Lean Delivery, E-commerce marketing, eCommerce Payments, Product Evangelism, Mobile UX Design, Excel Development, Data Science Product Management, SaaS Product Management, APIs, Enterprise SaaS, Apparel & Accessories, Fundraising, International Payments, iOS, Google Apps
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