Stephen Conn, Product Manager in Hartford, VT, United States
Stephen Conn

Product Manager in Hartford, VT, United States

Member since December 3, 2018
Stephen is a versatile product manager with extensive startup experience as a founder and software developer. He has expertise in eCommerce, API products, B2B SaaS products, logistics and shipping, and biotech/health technology. Previously he’s worked for venture-backed startups (funded by Union Square Ventures, Bessemer Ventures, Plug and Play) and is now pursuing an MD at Dartmouth. He enjoys helping founders solve tough analytical problems.
Stephen is now available for hire

Project Highlights

Expertise

Education

Employment

  • Senior Product Manager

    2016 - 2018
    Shippo
    • Grew the users of Shippo’s core product by 76% year over year.
    • Established a product management process across teams and product areas.
    • Led the complete redesign of core product.
    • Developed and implemented the measurement of metrics and KPIs for each product area.
    • Conducted detailed user interviews and created in-app user feedback loops.
  • CEO | Founder

    2014 - 2016
    bohoclo, Inc.
    • Bootstrapped an eCommerce startup with funding from 500 Startups and VTF Capital.
    • Grew a subscription eCommerce business to over 2,000 subscribers and more than $500,000 ARR (accounting rate of return).
    • Built and managed a team of five including the shipping and logistics, social media marketing, and customer experience.
    • Designed and developed an internal admin tool for the management of customer profiles and subscription data.
    • Planned and implemented digital ad campaigns to drive product growth and deliver LTV:CAC ratios >10.
  • Technical Product Consultant

    2012 - 2014
    Artify.It and Gyde.ly
    • Implemented metrics measurement best practices for the evaluation of early-stage product and to inform product development.
    • Prioritized feature changes based on customer feedback and metrics.
    • Researched and designed product prototypes and worked with business stakeholders to develop product roadmaps.
    • Improved the website performance to allow for more Agile product development practices.
    • Investigated competitive business models and market share and size.
  • Back-end Software Developer

    2012 - 2012
    Groupon
    • Interfaced with external teams to define architectural requirements for the payments product API.
    • Prototyped a technology product (iOS) to be launched within the Groupon Payments ecosystem.
    • Provided product leadership in conceptualizing applications of leading-edge mobile technology including new Bluetooth protocols.
  • Co-founder

    2010 - 2012
    tapviva, Inc.
    • Designed and developed mobile ordering and payments apps and merchant-facing order management tools for quick-service hospitality.
    • Acquired large customers (e.g., Philz Coffee) and scaled to thousands of daily orders.
    • Raised venture funding from a prestigious startup incubator (AngelPad).

Project History

  • Leading an Enterprise eCommerce Partner Launch
    Led development and operations for launching a mission-critical product for one of the largest eCommerce brands in the world.

    While at Shippo, I was lucky to work with some of the largest eCommerce brands in the world. Here, I led the development and launch of a custom shipping solution for a large eCommerce customer. The commercial and product implementations were complex and high-risk for both parties and involved several challenging deadlines that could not be moved. Staged rollouts and other common methods of derisking a product launch were not possible as they are typically so we had to work extremely closely with engineering departments both internally and with the customer to be fully prepared for loads of product and server usage at the deadlines.

    Additionally, we had to make subtle and challenging product development decisions during protracted negotiations with the customer, exposing the delicate balance of being customer-centric in your approach to developing product and ensuring that your product development is extensible and strategically leverageable for other customers and across verticals.

  • Development and Launch of eCommerce MVP
    Developed and launched an MVP in the apparel eCommerce space.

    At the start of founding my second company, I developed and launched an MVP using best practices from Lean product development, including demand testing (using landing pages and smoke tests), testing marketing channels to developing models for CAC and LTV, and soliciting feedback from early users to inform product development. I also optimized ad and marketing campaigns across Facebook, AdWords, Reddit, and direct email.

    This project led to significant traction (both revenue and subscribers) which led to seed funding from Vegas Tech Fund and 500 startups.

  • Leading Metrics-driven Core Product Redesign
    Led a team in creating an empirical approach to future product development and used that approach to redesign a core product.

    In this project, I pioneered—using metrics and measurement—to guide product development and an early-stage, venture-backed startup. The previous product development had been informed by qualitative conversations with customers and some aggregate data from the customer service team but had lacked in-product measurement of core metrics of the product's success.

    I developed a plan for defining these core metrics and then implementing them using client- and server-side tools. I then used this data to develop hypotheses about how the product could be improved and led the design team in developing redesigned UI and UX flows to test these hypotheses following a lean software development process.

    Over the course of six months, these product-development cycles resulted in significant improvements in the core product metrics which was reflected in improved customer feedback (e.g., NPS scores) and improved product engagement.

Education

  • Doctorate degree in Medicine
    2018 - 2022
    Geisel School of Medicine at Dartmouth - Hanover, NH, USA
  • Bachelor's degree in Linguistics and Cognitive Science, Mathematics
    2003 - 2007
    Pomona College - Claremont, CA, USA

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