Steve Calderaro, Product Manager in Portland, OR, United States
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Steve Calderaro

Verified Expert  in Product Management

Product Manager

Portland, OR, United States

Toptal member since September 6, 2024

Expertise
Agile Product ManagementProduct Owners
Bio

Steve is a strategic product manager with 15+ years of product ownership within the sales technology ecosystem, including 14 years at Fortune 100 companies. He excels as a cross-functional liaison, simplifying complex concepts for business stakeholders and distilling business needs into technical logic for development partners. Steve's expertise spans stakeholder management, Agile practices, and cross-functional team leadership.

Project Highlights

Lead Scoring for Cisco Marketing
Delivered five lead-scoring models by socializing iterative solutions with 12 global stakeholders to meet the nuanced needs of global and regional marketing and sales teams.
New Member Referral Program
Redesigned and implemented the new member referral program that grew into our 3rd largest source of new members and the largest source of top-tier members within four months of implementation.
Resource Assignment Engine
Built out a new Salesforce feature that allowed sellers to search for and collaborate with product specialists and systems engineers—replacing an inconsistent offline process and optimizing the process for assigning new sales to specialists.

Expertise

  • Agile
  • Cross-functional Team Leadership
  • Feature Backlog Prioritization
  • Jira
  • Product Owner
  • Stakeholder Management
  • User Stories
  • User Testing

Work Experience

Senior Product Manager

2022 - 2024
Nike
  • Led inventory application development and business process redesign. Steered discussions with global stakeholder delivery partners to identify new corporate value opportunities.
  • Recruited and managed 15 cross-functional technical team members for a packaging optimization platform from inception through solution design, showing a 23% cost decrease in the roadmap's 3rd year.
  • Determined data needs and viability of a unified streaming platform for inventory data by participating in quarterly product increment planning across multiple Agile teams.

Product Owner

2021 - 2022
Nike
  • Transitioned external factory partner users onto a new product development and costing application. Collaborated with seven development teams in quarterly Agile product increment planning sessions.
  • Contributed to production cost reductions by partnering with superusers on 14 APAC teams to implement a new version of the production costing tool that provided greater cost detail.
  • Advocated for external partner needs by capturing and interpreting partner insights, prioritizing backlog user stories, and mitigating new risks to strengthen business partnerships.

Program Manager

2019 - 2021
Cisco
  • Analyzed system requirements and process improvements for this multinational digital communications technology conglomerate corporation.
  • Identified and aggregated four separate instances of Salesforce to integrate software sales data and workflows from recent acquisitions, resulting in a single instance to serve the Cisco Security business.
  • Empowered sales users by leading five 3rd-party integrations to increase the amount of customer data available to sellers.

Product Owner, Global Lead Management

2016 - 2019
Cisco
  • Owned the end-to-end user experience of lead delivery between Eloqua and Salesforce. Developed integration requirements between Eloqua and multiple instances of Salesforce for global Cisco marketing and engagement.
  • Delivered five lead-scoring models by socializing iterative solutions with 12 global stakeholders to meet the nuanced needs of global and regional marketing and sales teams.
  • Enabled revenue growth by introducing lead-scoring models into the demand pipeline to increase lead quality and convert leads to customers faster.
  • Enhanced user experiences by configuring a marketing automation tool for lead generation.

Project History

Lead Scoring for Cisco Marketing

Delivered five lead-scoring models by socializing iterative solutions with 12 global stakeholders to meet the nuanced needs of global and regional marketing and sales teams.

Transitioned from a simple 2-criteria definition of a lead to a complex algorithm that accounted for multiple channels and quantitative engagement metrics. I collaborated with global marketing teams to understand the nuances of their regional workflows and key data points.

New Member Referral Program

Redesigned and implemented the new member referral program that grew into our 3rd largest source of new members and the largest source of top-tier members within four months of implementation.

Performed data analysis that highlighted the value of this new member channel and showed that we could still recoup the cost of higher rewards paid out. I conducted A/B testing to determine the optimal reward increase compared to the new member volume and ran an awareness campaign across multiple channels.

Resource Assignment Engine

Built out a new Salesforce feature that allowed sellers to search for and collaborate with product specialists and systems engineers—replacing an inconsistent offline process and optimizing the process for assigning new sales to specialists.

Launched a search tool for sales team building in Salesforce CRM by liaising between business stakeholders and engineering teams as a product owner for a tool still in use 10 years later. The tool allowed for searching across multiple criteria, including type of expertise, regional coverage, and past experience. Threads were also tied to specific deals instead of email chains, making collaboration between team members more efficient.

Education

2001 - 2003

Master of Business Administration (MBA) in Marketing

University of California, Davis - Davis, CA, USA

1991 - 1995

Bachelor's Degree in Economics

University of California, Berkeley - Berkeley, CA, USA

Certifications

JUNE 2021 - PRESENT

Certified Scrum Product Owner (CSPO)

ScrumAlliance

MAY 2020 - PRESENT

Certified Scrum Master

ScrumAlliance

Skills

Tools

Jira, Slack, Zoom, Eloqua

Paradigms

Agile, User Testing

Other

Feature Backlog Prioritization, Stakeholder Management, Cross-functional Team Leadership, User Stories, Product Owner, Statistics, Technical Writing, Marketing, Statistical Data Analysis, Technical Leadership, Agile Practices, Stakeholder Engagement, Cross-functional Collaboration, Presentations, Database Migration, Salesforce CPQ, Salesforce, Backlog Grooming, Conflict Resolution, Lead Management, Data Integration, Data Analysis, A/B Testing, Creative Messaging, Cost Modeling

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