Steve Deol
Verified Expert in Product Management
Product Manager
San Francisco, CA, United States
Toptal member since February 8, 2022
Steve is a product manager with 8+ years of experience designing, developing, launching, and managing digital products. He owns a patent, excels at out-of-the-box thinking, and has delivered solutions, such as payment processing for global media companies, VR factory tours, and alternative medicine. With extensive agency experience, Steve is accustomed to working with internal and remote engineering teams to deliver innovative products—from ideation to delivery—on time and within budget.
Project Highlights
Expertise
- Automation
- Enterprise
- Enterprise Resource Planning (ERP)
- Enterprise SaaS
- Manufacturing
- Product Management
- Salesforce
- YouTube
Work Experience
Product Manager
Spin
- Cut development time by 66%, capturing peak-season revenue. Redesigned to counter misuse, expanding market reach and resuming halted sales.
- Assisted in migrating from Stripe to Adyen, enhancing user experiences with advanced payment integrations, group rides, and tailored fee adjustments for city-specific nuances.
- Rolled out advanced controls for teams to fine-tune market offers. Added safeguards like ride purchase limits and fraud prevention, empowering teams to adapt pricing for optimal market returns.
Senior Product Manager
Rightpoint Consulting
- Managed up to three client projects simultaneously, each with a separate internal project team consisting of developers, designers, QA, account managers, project managers, and client stakeholders.
- Led client discovery and UX workshops to define product roadmaps, develop project plans, and launch digital products.
- Built a 3D virtual factory tour that incorporated gamification, videos, analytics, and Salesforce integration, used by the factory client to showcase its factory without having clients on-site during COVID-19.
- Led company-wide presentations on product management best practices.
- Managed project budgets, staffing, strategies, and client relationships while serving as a solo product manager.
Co-founder | Head of Product
Track My Medicine
- Raised capital to develop the MVP and launched the app on the App Store.
- Redesigned the product with a stable and scalable infrastructure from the CMS-based prototype to React Native, Node.js, and GraphQL.
- Developed a sales boot camp to contact 20% of the addressable market, which led to a pivot at zero cost to the company.
- Pivoted the company's focus to different markets with minimal codebase changes to find traction with industry leaders by connecting 250+ potential customers and users.
Product Manager
Coupa
- Received a US patent for a method to automatically invoke application program functions for a defined project and generate activity and report data for progress in the project.
- Matured the product to fit the needs of a multibillion-dollar global enterprise customer, resulting in 3x revenue growth.
- Created a repeatable process that reduced the product implementation time by 40%.
- Increased the adoption of a new feature on the supplier portal by 7x by leveraging Pendo guides and analytics.
- Led the effort to completely redesign the UI and UX of the entire supplier-facing portal to increase usability by working closely with the userbase.
- Developed the executive-level framework for quarterly business reviews with OKRs to improve sales, customer success, and products.
- Engaged in strategic sales cycles, selling and demoing products into new markets and solving new use cases to expand global reach.
- Led customer advisory boards, product marketing seminars, sales presentations, conferences, and user feedback sessions.
Product Manager
ChannelMeter
- Built a global payment platform to distribute payments to creators in 120+ countries.
- Collaborated with the CEO and CTO and led the company to profitability by playing a crucial role in pivoting the product to a new target market and increasing revenue by 10x.
- Saved media companies 100+ hours and $10,000 to $30,000 per month by developing an automated accounting and reconciliation platform.
- Developed an NLP-based creator discovery tool, allowing media companies to discover the best creators before their competitors.
- Launched a data science and analytics boot camp program, resulting in 50+ customer projects at zero cost and saving $300,000+.
- Developed a process for platform integrations and migrations, enabling the onboarding of 10,000+ users with minimal training.
- Implemented A/B testing procedures for email marketing, increasing conversion by 11%.
Business Development Manager
Climatec
- Conducted feasibility studies for self-funding energy improvement projects for over 50 Californian cities.
- Developed strategic partnerships with engineering firms to pursue large water/wastewater energy projects.
- Partnered with lobbyists to leverage their relationships to move $1.5 million to $20 million projects forward through City Council.
- Increased brand awareness through fundraisers, charity events, and conferences with marketing efforts.
Solution Sales Engineer
Compressor Controls Corporation
- Sold multi-million dollar global engineering projects to large oil and gas companies like Chevron, Exxon, BP, and others for some of their most mission-critical and complex systems.
- Worked with process, instrumentation, and application engineers to solve complex software development and control systems design challenges.
- Increased revenue by +400% from the previous year by developing projects for mission-critical applications with engineering teams.
- Developed strategic partnerships with local engineering firms to customers implement +$400,000 in upgrades from legacy systems.
- Mentored new application engineers, resulting in their promotion.
- Led training seminars for engineering firms across the country, such as Bectal, Flour, and Jacobs.
Solution Engineer
Rockwell Automation
- Awarded and recognized for developing user stories and deploying software for solar field data collection applications.
- Applied lean engineering principles to identify engineering projects, resulting in over $5 million in sales by working closely with engineers.
- Developed projects with more than one year of ROI to help clients improve operational efficiency by leveraging software, hardware, and services.
- Helped solar R&D companies scale production using RA software, hardware, and services, resulting in +$20 million in revenue worldwide.
Project History
Global Payments Platform
Led a SaaS payment processing startup to profitability by launching and generating $500,000+ in sales revenue.
The CEO and CTO co-founders of ChannelMeter hired me to join them at 500 Startups and help build the company. My role was to penetrate enterprise digital media markets to find the product-market fit for their YouTube analytics product.
CHALLENGE
They had built a robust, self-service analytics tool that media companies could use to grow their channels. They had some early success and scale, but it didn't get much traction. They hired me to contact enterprise companies, understand their needs, and identify analytics products we could build to grow the business.
I discovered that media companies had huge challenges when managing creators on YouTube. They could have 20,000 to 30,000 creators spread out globally. Once creators signed to their networks, the media companies had significant challenges calculating and making monthly payments, which was expensive.
SOLUTION
I led the design of a payment platform:
• Discovered a new opportunity through customer interviews.
• Validated user needs.
• Aligned the co-founders to pivot.
• Worked with the CTO and engineering to develop the MVP.
RESULT
We charged up to $120,000 per year, annual sales outgrew our fundraising targets, and we generated $500,000 in revenue.
Track My Medicine iOS App and Web Platform
Designed, built, and launched an e-prescription app on iOS for alternative medicine in three months.
I was the co-founder of Track My Medicine, acted as the product manager, and hired in-house and overseas contract developers. We launched the app in three months.
VR Factory Tour
Built a virtual tour for a factory client to give their potential customers a digital experience and insights about their manufacturing process without coming on-site due to COVID-19 restrictions.
Rightpoint is a digital experience design company. The sales team sold a project to a factory that needed to digitize their factory tours. The project was sold as an innovation project with a phased budget.
ROLE
As the lead product manager, my role went beyond the typical responsibilities. I staffed the project, managed the budget, and handled the client relationships. My team included a product manager, a project manager, two developers, and a designer.
PROCESS
I met with the client, led the project kickoff, and conducted a Google Ventures Design Sprint where my team and client stakeholders participated in figuring out what to build.
SOLUTION
We delivered a VR tour for the client on time and within budget with a lot more features than initially planned. During the process, we determined that we should integrate with Salesforce and engage digital animators and content writers. I adjusted resources on the fly, and we delivered a best-in-class VR tour for the client.
Education
Bachelor's Degree in Industrial Engineering
California Polytechnic University - San Luis Obispo, CA, USA
Certifications
Software Product Manager Certificate
Product School
Scrum Master Certificate
Product School
Skills
Tools
Slack, Jira, NetSuite, Siebel CRM
Paradigms
Scrum, Agile, Agile Product Management, Agile Project Management, Gamification, Requirements Analysis, Augmented Reality (AR), Rapid Interactive Prototyping, XP
Platforms
YouTube, Enterprise Resource Planning (ERP), Shopify
Industry Expertise
Oil & Gas, Marketplaces, Energy, LED Lighting, Healthcare
Other
Product Management, Client Relations, Procurement, Product Roadmaps, Vendor Management, Leadership, Product Design, UX Design, Analysis, Pitch Decks, Vendor Selection, Enterprise, Enterprise SaaS, Sales, Analytics, Automation, HVAC, Digital Product Management, Product Discovery, Project Planning, Minimum Viable Product (MVP), Mobile App Development, Product Development, Objectives & Key Results (OKRs), Product Demonstrations, Migration, Manufacturing, Energy Utilities, Validation, Fundraising, RFPs, RFQs, ITTs, Responses, Proposals & Quotes, Energy Storage, Audits, Waste Management, Industrial Engineering, IoT Protocols, Stakeholder Management, Product Owner, Product Strategy, Project Management, Product Requirements Documentation (PRD), Early-stage Startups, Competitor Analysis & Profiling, Startups, White Labeling, Business Requirements, User Stories, Consumer Packaged Goods (CPG), Project Timelines, MVP Design, User Experience (UX), User Interface (UI), Feature Backlog Prioritization, Water, New Product Development, Product Lifecycle Management (PLM), Go-to-market Strategy, Strategy, Data Analysis, End-to-end Implementation (E2E), Mobile Apps, Wireframing, UI Design, Mobile, Mobile Applications, Planning, Deployment, App Integration, Implementation, Discovery, Data Analytics, Market Fit, Market Research, Product Consultant, Market Entry, New Product Business Cases, Internet of Things (IoT), Electrical Engineering, Content Creation, Mockups, User Journeys, Web App Development, Project Tracking, Product Ownership, Risk Management, Product Vision, App Product Management, Business Process Automation, Business Process Optimization, Integration, Salesforce, APIs, SAP, Software QA, Data Science, Big Data, Payment APIs, Digital Payments, Accounting, Fintech, YouTube API, Trend Analysis, SaaS Product Marketing, UX Workshops, 3D, GraphQL, Product-market Fit, Pendo, Online Payments, System Integration, Email Marketing, Industrial Internet of Things (IIoT), Manufacturing Product Manager, Backlog Management, Technical Product Management, Chemical Engineering, Artificial Intelligence (AI), Databases, eCommerce, Rewards Programs, App Store Acceptance Process, Healthcare IT, Applications, Technical Writing, Artificial Intelligence Product Manager, Supply Chain, Lean Manufacturing, Mechatronics, Mechanical Design, Mechanical Engineering, Statistics, Predictive Modeling, iOS, Android, Virtualization, Virtual Reality (VR), Staffing, Project Budget Management, Design Sprints, Experience Maps, React Native, App Store, DataViz, User Research, Product Analytics, User Flows, Product Marketing, Trade Shows, Chatbots, Cognitive Walkthroughs, Ethical Sourcing, Oracle, Social Media, Product Launch, A/B Testing, Natural Language Processing (NLP), Machine Learning, Node.js, IT Product Management, Policy, Politics, Energy Analytics, Supervisory Control & Data Acquisition (SCADA), Power Generation, Control Systems, Compressor Control Systems, Capital Equipment, Pipelines, Sales Engineering, Application Engineering, Enterprise Sales, Event-driven Process Chains (EPC), B2B Partnerships, B2B Sales Pipeline, SCADA, PLC, Allen-Bradley PLCs, Technical Drawing, Solar PV Design, Solar, Notion, Safety, Generative Pre-trained Transformers (GPT), Pricing Models, Subscriptions, Adyen Payments, Fraud Prevention
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