Subek Singh Bijral
Verified Expert in Product Management
Product Manager
Toronto, ON, Canada
Toptal member since July 1, 2021
Subek is a Certified Scrum Product Owner and a digital transformation specialist with expertise in digital strategy, business transformation, business analysis, and project management. He has led significant engagements for ResMed, Kia Motors UK, Royal Bank of Scotland, Diageo, and E.ON, and has leveraged Adobe Experience Manager for multiple projects. Subek is a strong communicator with excellent investigation, problem-solving, and decision-making skills.
Project Highlights
Expertise
- Adobe Experience Manager (AEM)
- Agile
- Backlog Management
- Client Relations
- Product Management
- Product Roadmaps
- Vendor Management
- Website CMS
Work Experience
Product Owner and Business Analyst
Berry Appleman & Leiden - Main
- Created a comprehensive product roadmap and dashboards in Jira, enhancing visibility for the team and stakeholders.
- Designed and implemented a reusable task template for SFMC projects. Streamlined project planning and reduced preparation time significantly.
- Partnered with stakeholders to align on the vision, strategy, and roadmap for product development.
- Managed the end-to-end process of defining and refining product requirements and specifications for the North American market.
- Launched multiple campaigns, journeys, and eBlasts in SFMC. Enhanced team coordination and project efficiency through improved tools and processes.
- Strengthened client relationships through transparent communication and alignment, ensuring the project’s objectives were met without delays.
- Established effective processes and communication channels to mitigate the impact of time zone differences.
- Led discussions on budget and scope planning, client meetings, and steering committees.
- Improved financial management by preparing budgets, forecasts, and project reconciliations.
- Applied Agile best practices, streamlining sprint planning and execution. Introduced reusable templates, reducing project preparation time and increasing accuracy.
Technical Product Manager
ACS Solutions
- Managed overseas delivery of digital service innovations for a client's Adobe Experience Manager platform. Gathered stakeholder requirements and did business analysis to identify opportunities and recommend ways to evolve their web technologies.
- Created and maintained the roadmap, including product vision, planning, user experience, and development tasks for new features and functionality. Prepared a clear product vision by defining business values and stories for the envisioning board.
- Managed and prioritized the product backlog for continuous delivery and supported technology partners, the scrum master, and the production hub team to deliver successful Agile projects using Scrum and Kanban.
- Signed off on the completion of Agile stories and oversaw the product development. Supported regional digital marketing teams in Europe, Australia and New Zealand, APAC, and the US in planning and executing digital programs globally.
- Collaborated closely with the analytics and business team to understand and prepare data points that can be used to track the different user journeys and customer behavior and help in rising sales.
- Optimized project infrastructure costs, saving almost $10,000 in monthly billing by Rackspace (the infrastructure management vendor).
- Created a repository in Confluence to record all the knowledge transfer (KT) sessions and upload videos so that any new person joining the digital asset management (DAM) team can ramp up independently.
- Collaborated with the test manager to optimize the regression suite and reduced testing efforts from four weeks to two weeks, which eventually helped in the fast delivery of production deployments.
- Cooperated with broader technical, IT, regional digital marketing, and offshore teams to design, develop, and deliver solutions and enhancements to the platform and websites.
- Aligned project objectives with company goals; ensured that the project team was clear on the objectives; and provided feedback to assure that project efforts met customer expectations for contracted time, cost, and performance.
Technical Product Owner
GSPANN
- Proposed, architected, and managed the UI/UX design and launch of multiple high-profile digital initiatives for clients, including applications, social campaigns, influencer campaigns, and digital media programs.
- Created a clear product vision for the team by defining business value, capturing all the initiatives and stories into the envisioning board, and refining the stories.
- Managed and prioritized the product backlog for continuous delivery and supported technology partners, the scrum master, and the production hub team to deliver successful Agile projects using Scrum and Kanban.
- Acted as the lead digital point of contact on multiple new business initiatives, educated current clients on the digital ecosystem and opportunities, and co-developed POCs and brand sites for sales pitches.
- Facilitated governance and project status review meetings for multistage projects. Provided training and demonstrated scenarios for software solutions, facilitated knowledge sharing among resources, and supported internal teams.
- Oversaw assigned staff, directly and indirectly, working on multiple related projects and ongoing operations directed toward a common objective.
- Enhanced the analytics of the existing website by proposing new ideas that can help increase sales. Contributed to the functionalities, such as form start, form submit, and add to cart event.
- Researched and developed the newest technologies to advance a mobile-first customer experience. Worked directly with client business teams to manage Agile-driven projects.
Agile Product Owner
Publicis Sapient
- Gathered requirements for migrating content from Sitecore to AEM and functionalities, including multisite management, multichannel management, and digital asset management.
- Created Jira stories and updated acceptance criteria, highlighting all the impacted areas and essential scenarios.
- Suggested the best possible AEM solutions to stakeholders according to their requirements. Collaborated with business owners, UX producers, AEM architects, experience leads, and area product owners on component decomposition for various experiences.
- Collaborated with content authoring teams to create functional specs for shared components, performed a gap analysis for component requirement standards, and worked with the product manager to streamline the Adobe analytics engagement process.
- Defined and documented standards, styles, and patterns for the future-state UX. Consulted with experience teams (definition and/or Scrum) as they utilized common styles and patterns.
- Followed the Kanban process and assisted with user story creation, stand-ups, grooming, retrospectives, and demos.
- Created user stories for patterns and a POC in Jira, worked on sprint planning with the scrum master, and handled client calls from the EU, NA, and APAC regions.
- Used GitHub to clone code from Bitbucket to a local system to debug the code properly. Used SEO, Google Analytics, and Schema.org for the platforms.
Business Analyst
Dreamers Web Pvt Ltd
- Performed an as-is business process study; created Jira stories; and updated the acceptance criteria, highlighting all the impacted areas and important scenarios.
- Gathered requirements from the business teams and suggested the best possible solutions in Sitecore to stakeholders according to their requirements.
- Collaborated with content authoring teams to create functional specs for shared components and performed a gap analysis for component requirement standards.
- Defined and documented standards, styles, and patterns for the future-state UX. Collaborated with accessibility teams to understand the ADA requirements for various experiences.
Project History
Kia Motors UK Dealer Website Platform
https://www.kia.com/uk/Created a platform for Kia Motors UK to manage its 196 dealers by using the primary/replica concept in AEM and delivered the project on time with zero P1, five P2, and acceptable P3 and P4 bugs.
The application was built on AEM 6.4, and the project was a great success.
I implemented analytics to track logged-in and logged-out user journeys, behavior, page-level, and form tracking.
Edtech Platform and Migration
Transformed the business of a local educational institute that ran its operations offline and worked with the stakeholders to migrate their business to an online platform during the pandemic.
As the technical product manager, I led the business transformation and migration to an online platform. Later TutorVista was acquired by BYJU'S, India's market-leading edtech company. We did the project in two phases: building the website and implementing a mobile application compatible with Android and IOS apps.
ResMed Digital Projects
Proposed, architected, and managed the UI/UX design and the launch of multiple high-profile digital initiatives for ResMed. These included applications, social campaigns, influencer campaigns, and digital media programs.
We implemented analytics for the ResMed online shopping website to track the user info like custom link tracking, download tracking, find a dealer, user information (logged in status, customer ID), guest user journey, register user journey, add to cart, remove from cart, cart update, page tracking etc.
We used analytical data to convince stakeholders to make strategic decisions.
As the technical product owner, I created and maintained the product roadmap, vision, planning, user experience, and development tasks for new features and functionality. I created a clear product vision for the team by defining the business value, capturing all the initiatives and stories into envisioning boards, and refining the stories.
Technologies: AEM 6.2 , JavaScript , jQuery, HTML5 , CSS3, Angular, Solr.
Education
Master's Degree in Computer Science
Kalinga University - India
Bachelor's Degree in Computer Science
Jammu University - Jammu, India
Certifications
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Certified Scrum Master (CSM)
Scrum Alliance
Adobe Certified Expert - Adobe Experience Manager Business Practitioner
Adobe
Skills
Tools
Screaming Frog, Adobe Experience Manager (AEM), Jira, Trello, Google Workspace, Confluence, Figma, Apache Solr, Salesforce Marketing Cloud
Paradigms
Agile Product Management, Agile Project Management, Requirements Analysis, Kanban, Agile Business Analysis, Agile Software Development, Change Management, Agile, Scrum, B2C, Scenario-based Design
Industry Expertise
Digital Agencies, Banking & Finance, Healthcare
Other
Website CMS, Product Management, Responsive Web Apps, Vendor Management, Client Relations, Product Roadmaps, Team Management, Project Management, Scrum Product Owner, Adobe Experience Manager (AEM) Forms 6, Certified ScrumMaster (CSM), Agile Sprints, Product Planning, Business Analysis, Backlog Management, Feature Backlog Prioritization, User Stories, User Acceptance Testing (UAT), Product Owner, Online Banking, Product Design, Product Growth, Product Strategy, Product Leadership, Android, iOS, Digital Marketing, Web, Product Requirements Documentation (PRD), Product Ownership, Project Discovery, Scope Management, Business Systems Analysis, Technology Solutions, IT Business Analysis, IT, Projects, Business to Business (B2B), User Experience (UX), Requirements & Specifications, Jira Administrator, Web Development, Quality Assurance (QA), Customer Journeys, Customer Interviews, Backlog Grooming, Product Vision, Project Scoping, Project Tracking, B2B Product Management, Business to Consumer (B2C), Content Management Systems (CMS), Content Management, eCommerce, Flowcharts, Business Process Flow (BPF), User Journeys, User Personas, User Journey Maps, Documentation, ServiceNow, Stakeholder Management, Training, Web Platforms, Edtech Design, Scrum Master, Healthcare Services, Information Gathering, Information System Audits, Mobile Apps, Key Performance Indicators (KPIs), Mobile, Business Requirements, Product Development, System Requirements, Finance, Analytics, Data Analytics, B2B, Amazon S3 (AWS S3), Cloud, Amazon Web Services (AWS), Lucidchart, Data Analysis, Process Mapping, Change Readiness & Adoption, Business Process Analysis, Document Management, Business Process Flow Diagrams, Sitecore, Certified Scrum Product Owner (CSPO), Education Product Manager, Educational Platform Design, JavaScript, jQuery, HTML5, CSS3, Angular, Progressive Web Applications (PWAs), APIs, Email Campaigns, Process Improvement, Requirements, Agile Program Management, Financial and Risk Management:, Communication, Salesforce, Roadmaps, Technical Product Management, Objectives & Key Results (OKRs), Customer Relationship Management (CRM), Salesforce Sales Cloud, Custom CRM Modules, Leadership
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