Sumit is available for hire
Hire SumitSumit Chugh
Verified Expert in Product Management
Product Manager
Location
New Delhi, Delhi, India
Toptal Member Since
April 6, 2020
Sumit is an entrepreneurial product leader and mentor who uses technology to create exceptional value for consumers and businesses. With 17+ years of experience, he has led new product development and go-to-market teams at Amazon and Yahoo! where he developed innovative digital products used by millions of people across the US and India. Notable examples include Amazon Alexa and Echo Devices, Prime, Prime Now, Just In Time eCommerce Platforms, and Yahoo! Search.
Project Highlights
Amazon Custom Platform
Took the idea from a theoretical patent to a full-blown platform live on two continents.
Product Leader for Prime Now Launch in India
Served as the founding product leader of Prime Now in India. Conceptualized and delivered consumer- and seller-facing platform products spread across desktop, Android, iOS, and mobile web.
GTM for Echo and Alexa Launch In India
Led the India go-to-market team for the launch of three Echo devices and the Alexa platform in India.
Expertise
Work Experience
Product Strategy and Go-to-market Consultant
2021 - PRESENT
Self-employed
- Devised the new country launch strategy for a US-based B2B SaaS startup and authored its two-year product strategy, roadmap, and MVP requirements.
- Coached emerging product talent of a US-based B2B SaaS startup on how to scale up as effective product leaders.
- Validated a new country MVP concept and built an initial sales pipeline for the client.
- Advised a fast-growing Indian B2C eCommerce startup on best practices for scaling product operations and improving cross-organization decision velocity.
Founder
2019 - PRESENT
Next Commerce
- Developed an MVP for a live commerce application and conducted user testing for the same.
- Developed a business plan and an MVP pitch for a robotic last-mile delivery service for emerging markets. Conducted a market feasibility study for the same.
- Conducted a market demand and pricing study for a Web3 hardware device for emerging markets.
Senior Manager of Product Management (Level 7 People Manager)
2012 - 2019
Amazon
- Delivered consumer, seller, and delivery agent-facing products on desktop and mobile. Scaled the product from four-pin codes in one city to 300 in four cities, a 300 times order scale-up, and a three-times team expansion. (Prime Now, Hyperlocal eCommerce).
- Conceptualized and launched two pilots that proved the technical and business feasibility of Amazon Custom. Proved the platform could be a $1 billion+ business. Raised $1.8 million in internal funding for scaling the same. Lived in the US and Europe.
- Led the India GTM team for the launch of three Echo devices and the Alexa platform. Devised and executed GTM strategy across product readiness, pricing, distribution, mass marketing, partnerships, public relations, and customer engagement.
- Launched two new benefits for Prime in India–Prime Reading and Amazon Pay Credit Card Rewards. Partnered with leadership, corporate development, and external partners for identifying global strategic build/partner/invest or buy opportunities.
- Acted as the global subject matter expert for the product management talent assessment. I was part of 200+ interview loops. Performed as a speaker for Amazon India B-School campus hiring engagements.
- Received the Amazon Inventor Award for filing three patents in the mobile commerce and product search space.
- Rated as a Top Tier Employee (outstanding performance) for two consecutive years (2015-16). The employee rating system was discontinued post-2016.
Product Manager
2008 - 2011
Yahoo!
- Launched two global search features in India (auto complete and quick links).
- Conducted an eight-city market research to gather customer insights for local searches in India.
- Launched six new custom monetization initiatives that engaged 2.5 million+ customers in India. These included: Yahoo! India Real Beauty (a women-centric website developed in partnership with Unilever), and a finance website-Yahoo! India Budget.
- Developed self-service publishing widgets for editors that reduced the production time of custom monetization solutions from for weeks+ to 0.5 weeks.
Product Manager of New Businesses
2006 - 2008
Times Internet
- Conceptualized and launched Indiatimes Auto B2B and B2C Car Auctions (Zigwheels.com) and Indiatimes Art.
- Handled key ROI-centric online marketing initiatives, including SEM, SEO, affiliate marketing, and analytics, as well as offline print campaigns and on-ground activations for financial services and shopping.
- Proposed and implemented Google Analytics throughout the organization to promote faster data-driven decision-making.
- Recognized for outstanding contribution to the financial services vertical at Indiatimes: co-brand credit cards, automobiles, online shopping, and fine art.
Customer Relationship Officer
2004 - 2005
Citibank
- Managed banking relationships for Citibank's priority retail banking customers.
- Sold asset and liability products: savings accounts, current accounts, credit cards, loans, mutual funds, unit-linked insurance plans, bonds, etc.
- Managed investment portfolios of up to INR 5 million.
Customer Relationship Officer
2003 - 2004
HSBC
- Managed relationships for HSBC PowerVantage (priority retail banking).
- Oversaw the day-to-day branch banking operations, including the vaults, help desk, and walk-in customer service.
- Sold banking asset and liability products such as bank accounts, credit cards, loans, mutual funds, insurance.
Project History
Amazon Custom Platform
Took the idea from a theoretical patent to a full-blown platform live on two continents.
Conceptualized and launched two pilots to prove the technical and business feasibility of Amazon Custom. Demonstrated that opportunity could be a $1 billion+ business and raised $1.8 million in internal funding for scaling the same.
Product Leader for Prime Now Launch in India
https://www.youtube.com/watch?v=I95Hjfi8oNw&feature=youtu.beServed as the founding product leader of Prime Now in India. Conceptualized and delivered consumer- and seller-facing platform products spread across desktop, Android, iOS, and mobile web.
Partnered with leadership and front-line employees across technology, design, category, operations, customer service, and legal departments to deliver the platform in eight months. Scaled the platform from a single city with 12 pin codes to four cities with 300+ pin codes. Wore multiple hats and led teams across customer, seller, and delivery experience functions through two pivots, a 300X order scale-up, and a 3X team expansion.
GTM for Echo and Alexa Launch In India
https://tcrn.ch/2JxK99eLed the India go-to-market team for the launch of three Echo devices and the Alexa platform in India.
Devised and executed the go-to-market strategy across product readiness, pricing, distribution, mass marketing, online marketing, partnerships, public relations, and customer engagement. Resulted in a successful launch.
Product Management Coaching/Mentoring
https://bit.ly/2wXbZZAActed as the global subject matter expert for the product management talent assessment. Part of 200+ interview loops. Speaker for Amazon India B-School campus hiring engagements.
Taught and mentored budding product managers at business schools. Topics covered:
Interview preparation
High-performance product management
Innovation
Customer-first thinking
Prioritization
Short- and long-term roadmap tradeoffs
Practical product management
Skill development
Interview preparation
High-performance product management
Innovation
Customer-first thinking
Prioritization
Short- and long-term roadmap tradeoffs
Practical product management
Skill development
Education
2011 - 2012
Wharton Global Consulting Practicum (Certificate Program) in Business Consulting and Strategy
The Wharton School - Philadelphia, USA
2011 - 2012
Master of Business Administration Degree in Strategy and Leadership
Indian School of Business - Hyderabad, India
2000 - 2003
Bachelor of Business Administration Degree in Finance
University of Delhi - New Delhi, India
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