Sunil Murali

Built a network at the top of the funnel of our product-led growth motion. Our team increased the adoption of digital textbooks, courseware, and assessment features fivefold, creating millions of new unique platform users.

I helped the team with extensive user research and data-backed insights to validate hypotheses. I also identified the main gaps and problems in the assessment experience. I validated prototypes, both high- and low-fidelity designs, with customers. Also, I engaged with customers to perform benchmark testing and card sorting exercise to understand the mental models. I collaborated with the engineering team to break down the initiative into milestones and worked on a solid execution plan along with OKRs to keep track of success metrics. In addition, I operated with the team to plan solid instrumentation for capturing events and metrics for the feature. I ran the Beta program to iterate on the feature and launched it via progressively rolling out. I developed a dashboard on QuickSight to visualize usage and track the success metrics post-launch.

I performed extensive user and market research to validate needs and gaps in the market. I also collaborated with the team to create an impactful product roadmap to maximize innovation and keep the effort focused on product differentiation. Also, I shipped an IDX real estate SaaS product for agents and realtors to show listings and lead capturing for the Utah pilot market.

I led an Agile team to build Newforma Cloud (0 to 1), a single, integrated app providing core collaboration and project information capabilities for a construction project. I spearheaded market research and customer interviews and collaborated with early adopters to define MVP, working with leadership and customers to align on business and product goals.

The goal was to build a differentiated user experience to enable complex workflows for our customers so that they could focus on collaboration, which none of our competitors offered. I launched the Newforma Cloud, onboarded 16 enterprise customers, and activated 95% of the users within the first month. I also cooperated with the engineering team to integrate the Newforma cloud with other top players in the construction industry, like Revit, Bluebeam, and Procore.

As an accomplished product manager with extensive experience working alongside data scientists and data platform teams, I built an edtech platform used by 750 of the top 1,000 universities in North America, serving millions of students. I have successfully driven initiatives to make data accessible and actionable for internal users, enabling visualization, self-service analytics, and supporting advanced analytics in collaboration with the data science team.

My team built innovative data products that helped surface data insights and aggregations back to end users, enabling core personalization features. I played a key role in developing robust and scalable solutions to deliver data assets from the data lake back to the application via back-end service(s) by building a data-as-a-service model.

KEY FEATURES
• Personalized mistakes quiz for students
• An org-wide admin panel for university admins to view usage/insights around efficacy and DFW rates
• User behavior-driven email and in-app notification automation (Salesforce Marketing Cloud integration) based on key user actions like creating questions, uploading slides, enrolling students in courses, etc.