Swati Keshri
Verified Expert in Product Management
Product Manager
Bengaluru, Karnataka, India
Toptal member since November 15, 2022
Swati is an experienced product manager, eager to learn and solve real-world problems at scale. She has worked in the biggest tech companies, like Flipkart and Swiggy, with over 100 million users. She owned and delivered key B2B and B2C products in mobile and web, with a multimillion-dollar business impact. Swati specializes in product strategy, road mapping, PRD, UX research, data analysis, KPI, metrics instrumentation, agile, feature prioritization, lucid communication, and market research.
Project Highlights
Expertise
- Digital Product Management
- Launch Strategy
- Minimum Viable Product (MVP)
- Product Requirements Documentation (PRD)
- Product Roadmaps
- Product Strategy
- Technical Product Management
- User Experience (UX)
Work Experience
Group Product Manager (Associate Director)
Emeritus
- Acted as the product lead for a B2B enterprise product and growth initiatives products.
- Implemented multiple enhancements in the customer journey to help improve revenue by $X+ million.
- Developed a year-long roadmap to slash customer acquisition costs by 50% by leveraging funnel improvements.
- Collaborated with a team of 15 developers, one designer, two junior PMs, and two analysts to develop thoughtful products.
Senior Product Manager
Swiggy
- Owned the complete product strategy and road mapping for pricing platform and dynamic discounting.
- Developed a year-long roadmap and gained leadership acceptance to build a team of 11 developers, two analysts, a data scientist, and a designer.
- Built a multitenant pricing platform that owns the "final price a user pays" for all business lines: Food, Genie (a concierge service for intra-city pickup, drops, and shopping errands), Grocery, and Super (loyalty program).
- Launched a suite of enhancements in customer delivery price structure and leveraged the A/B testing capability, creating additional revenue of $XX million yearly.
- Established a discounting capability that dynamically offers discounts, minimizing cash burn and resulting in $X million in yearly savings.
- Led a team of two product managers to build thoughtful products.
Product Manager
Flipkart
- Owned the product roadmap for offers platform and user experience on mobile and desktop.
- Led a team of over 30 developers and coordinated across six teams to launch Flash Sale, enabling the sale of Flipkart exclusive brands, like Xiaomi, contributing to a 22% increase in mobile sales and improving the net promoter score (NPS) by 30%.
- Launched two new offer constructs, resulting in additional $X million yearly and acquiring over 150,000 new customers.
- Implemented multiple enhancements in user flow from the homepage to the payments page, leading to an increase of 15% in the number of units.
Associate Product Manager
Flipkart
- Owned the charter of the entire catalog management, pricing, and item recommendation tool execution.
- Scaled the catalog and listing management tool from 1,000 to over 70,000 sellers and from 0.5 million to over 20 million listings.
- Introduced a recommendation dashboard to help sellers bring high-quality selections, adding over 50,000 listings per month.
- Developed a self-serve catalog edit tool, removing the effort of calling Flipkart support and reducing seller contacts by 25%.
- Executed multiple enhancements to improve the catalog pass percentage by 8% and reduce seller issues by 35%.
Business Development Executive
Flipkart
- Owned business development in fashion and lifestyle categories for the entire South India for Flipkart Marketplace.
- Brought new sellers and helped them grow their business in Flipkart by proper catalog listing and marketing of products.
- Added 100+ sellers, which contributed to 16% of overall Marketplace business.
Project History
Delivery Experience for Online Food Delivery App Swiggy
Led the end-to-end idea generation up to the final launch, enabling clear communication on food delivery from the homepage to the final cart page. It helped us improve by 11% in overall conversion by adding XX+ million in overall revenue.
Flash Sale Product for Flipkart
Directed a team of over 30 developers and coordinated across multiple internal teams, enabling the sale of Flipkart exclusive brands, contributing to an increase of 22% in mobile sales, and improving NPS by five points.
The problem statement was to improve the entire shopping experience during flash sales, and it incorporated mainly three goals:
• Improving UX for the entire flow from the home page to the final payment page
• Making back-end systems robust to deal with increased traffic and demand by ten times
• Automating processes to reduce the operational effort
This product helped the business development team win crucial brand partnerships and was awarded the best product award by the Flipkart VP of product.
Catalog and Listing Experience for Flipkart Sellers
Scaled the product from 1,000 to more than 70,000 sellers, helping them create their product catalog and manage the listings seamlessly on the Flipkart app and website.
Algorithmic Dynamic Discounter
Helped in $XX million in yearly savings by dynamically giving offers
Landing Page UX for Edtech Startup (Emeritus)
Launched the revamped landing page with new sections, UX overhaul, copy changes and data instrumentation, leading to $XX Mn topline impact.
This improved overall conversion by 9%, leading to $XX Million in topline growth.
The new landing page has a superior user experience, better UI components, seamless navigation, intuitive copies, and new page sections, which explain key value propositions very well.
Education
Bachelor's Degree in Chemical Engineering
Indian Institute of Technology Kanpur - Kanpur, Uttar Pradesh, India
Certifications
Practical Machine Learning
Johns Hopkins University | via Coursera
Regression Models
Johns Hopkins University | via Coursera
Exploratory Data Analysis
Johns Hopkins University | via Coursera
Skills
Tools
Balsamiq Mockups, Google Docs, Jira, Google Analytics, Figma
Paradigms
Agile Product Management, Marketplace Platforms, Agile Project Management, Agile, Key Performance Metrics
Industry Expertise
Marketplaces, Education Technology (Edtech)
Other
User Experience (UX), Product Requirements Documentation (PRD), Product Roadmaps, Presentations, Technical Writing, User Interface (UI), Launch Strategy, Product Management, Feature Roadmaps, Minimum Viable Product (MVP), Web & Mobile Applications, User Personas, Product Descriptions, Product Owner, User Requirements, Product Launch, Key Performance Indicators (KPIs), User Stories, Mobile App Development, Product Ownership, Startups, Feature Analysis, Funnel Analysis, Digital Product Management, Go-to-market Strategy, Data Analysis, Strategy, Product Growth, Technical Product Management, Pricing Strategy, Dynamic Pricing, Team Management, Data Modeling, Platform Design, Analytics, Stakeholder Management, Business, Apps, Lucidchart, Microsoft Office, Growth Strategy, Feature Prioritization, Platforms, Product Strategy, B2B, Software as a Service (SaaS), Project Management, Mobile Apps, Product Discovery, User Acceptance Testing (UAT), Business Analysis, Mobile User Acquisition, User Feedback, Iteration Management, Market Research & Analysis, GAP Analysis, User Flows, Value Proposition, Business Strategy, Agile Leadership, Data-driven Dashboards, Tracking, User Engagement, Digital Product Development, Competitor Analysis & Profiling, Product Planning, Web Development, Sprint Planning, Business to Business (B2B), Voice of the Customer (VoC), SaaS Product Management, Computational Fluid Dynamics (CFD), Cognitive Psychology, Mathematical Modeling, Chemical Engineering, Regression, Machine Learning, UX Research, Pricing Models, BRD, Android, Program Management, User Research, Product Design, Feature Backlog Prioritization, Product Research, User Surveys, Edtech Design, Education Product Manager, User Experience Design, Remote User Testing, Architecture, Cost Estimation, Data Analytics, Market Research, Freemium Model, Subscriptions, Roadmaps, User Metrics, Metrics, Marketing, Business Development, Ads, Critical Thinking, Competitive Analysis, Generative Artificial Intelligence (GenAI), SaaS
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