Tahereh Zahmatkesh
Verified Expert in Product Management
Product Manager
Toronto, ON, Canada
Toptal member since September 5, 2022
With extensive experience in product management, business consulting, and research, Tahereh is passionate about delivering impactful and user-centric solutions that leverage AI/ML technologies. In her role, she collaborates with data scientists, engineers, designers, and stakeholders to strategize, define, prioritize, and execute the product roadmap and conduct market research, UX research, user testing, and data analysis. She holds an MBA and an MSc in Computer Science.
Project Highlights
Expertise
Work Experience
Senior Product Manager
Intuit
- Launched tax prep capabilities for AI products in collaboration with architects, engineers, and designers.
- Saved developers 50% of the time in achieving results through new APIs.
- Defined processes and structure for the team to operate efficiently.
AI/ML Senior Product Manager
GeoComply
- Managed the Transaction Fraud and Risk Scores platform, IAM, and Explorer (B2B SaaS).
- Focused on key areas like advanced AI/ML capabilities tailored for identity and payment fraud detection, investigation, and prevention in gaming, fintech, and crypto, reporting directly to the VP of product and working closely with C-suite leaders.
- Conducted meticulous discovery, strategic planning, and road mapping, collaborating with three product teams.
- Architected the design blueprint for the identity and access management (IAM) module while orchestrating seamless platform UX design and inter-product API and UX integration initiatives for identity, fraud, and geolocation compliance products.
- Revamped the navigation and menus to improve the entire product suite's scalability, discoverability, and intuitiveness.
- Coached senior product management team members on strategic planning.
- Prepared and presented the sales enablement collaterals in close collaboration with Operations and Product Marketing.
Senior Product Manager
Geotab
- Acted as a senior product manager at MyGeotab, the company’s market-leading telematics B2B2C SaaS platform with 2,000,000+ users. Focused on maps, trips, and zones for tracking, routing, and dispatching as well as platform information architecture.
- Led three teams of engineers and designers in redesigning MyGeotab map, including discovery, user journey, persona map, requirements analysis, product vision, strategy, execution plan, wireframing, prototyping, user validation, and implementation.
- Revamped the information architecture and navigation of the entire platform, making it intuitive and scalable.
- Addressed fundamental UX and performance problems for the map and streamlined and revamped the design. Achieved DAU/MAU of above 70%, 10% annual user growth rate, and 91% user satisfaction rate.
- Worked with the senior management and mentored team members to establish product management practices, including continuous discovery, processes, prioritization, and improving collaboration between engineering, design, UX research, and product.
- Established the first cross-functional product team in the department, engaging engineers early in the discovery phase.
- Led the efforts to establish evidence-based decision-making and quantitative research using Google Analytics.
Product Management and Business Consultant
Freelance
- Led discovery, user research, design, and implementation of a B2B2C platform management console with multiple integrations, including an analytics dashboard for usage and metering (transportation).
- Managed the XP Agile product team from discovery to pilot, defining the roadmap for the next six months and hitting 90% of the OKRs.
- Served as an internal management consultant at TOSAN Banking and Payment Solution Provider, focusing on marketing strategies, service design, and pricing.
- Performed data analysis, forecasting, and predictive modeling by extracting customers' financial data from CRM, gaining insight into their behavior, and building a business case.
- Analyzed the company's service strategy and designed a new pricing scheme, increasing the annual revenue forecast of a project by 200%, more than USD 350,000, by presenting a business proposal to senior managers and winning their approval.
- Researched and designed the organizational structure of the first mobile emergency response team (MERT) for the country's biggest telecommunication operator.
Product Portfolio Manager
Whoplusyou
- Acted as a B2B2C SaaS product portfolio manager for multipurpose employment and learning online platform with a large user base called Magnet. Owned more than ten solutions, multiple API integrations, and a multimillion-dollar turnover.
- Created and maintained the product strategy, vision, plan, and roadmap in close collaboration with C-level executives, focusing on the diversity of job candidates as the primary users.
- Created product portfolio designs and redefined the platform's software architecture in collaboration with three software development teams.
- Analyzed the user journey based on aggregate data and revamped and streamlined the UX with a mobile-first approach in collaboration with the UX designer, leading to more than 20% annual growth in the total number of users.
- Managed the user research and persona definition in collaboration with external consultants and a UX designer.
- Added two data analytics and visualization solutions to the portfolio and introduced AI and machine learning to the platform.
- Defined new solutions in the portfolio for release in the coming year and managed the concept to launch process.
- Redesigned the product development process and trained the staff in business analysis.
- Conducted multiple client discovery sessions and defined business requirements, functional specifications, and new product features. Managed resources, KPIs, P&L analysis for the existing and new products, and feature prioritization.
- Led a team effort on an extensive competitive analysis and market research for new products. Managed launch plans, collaborating with the product marketing and account management teams.
Product Manager
Mensante
- Conducted product management for a B2B2C SaaS mental health startup and revamped their reporting module, leading to 50% time saved in reporting.
- Managed seven large accounts with thousands of users and created monthly utilization reports, including forecasts.
- Addressed the shortcomings and bugs in the CMS in collaboration with an external Agile dev team.
- Conducted workshops and training sessions for clients.
Project History
Data Mining Solution for Fraud Detection in Health Insurance
Designed and implemented a data mining solution for fraud detection in health insurance using the cross-industrial standard process for data mining (CRISP-DM) on a large database with 140,000+ users using Excel, SPSS, and Weka.
Distribution Route Optimization Software
Designed and implemented multi-vehicle distribution route optimization software using artificial intelligence algorithms and C#.
MyGeotab Map
Overhauled the design of the MyGeotab map, making it scalable and intuitive.
Platform UX Overhaul
https://magnet.todayOverhauled the entire UX of an employment platform with more than ten products completely.
• Redefined user roles and identity and access management.
• Redefined the information architecture and navigation of the platform and redesigned the entire UI with the UX designer.
• Redesigned all of the onboarding flows for all user roles.
Pricing and Service Strategy Consultant – Core Banking Software
Increased the annual revenue forecast of a project by 200% to more than USD 350,000.
I performed data analysis, forecasting, and predictive modeling by extracting customers' financial data from CRM, gaining insight into their behavior, and building a business case.
I analyzed the company's service strategy and designed a new pricing scheme, increasing the annual revenue forecast of a project by 200% to more than USD 350,000 by presenting a business proposal to senior managers and winning their approval.
Education
Master's Degree in Computer Science
McMaster University - Hamilton, Ontario, Canada
Master's Degree in Business Administration (MBA)
IE Business School - Madrid, Spain
Bachelor's Degree in Computer Engineering
University of Tehran - Tehran, Iran
Certifications
Technology for Product Managers
Product Management: Building a Product Strategy
Financial Analysis: Making Business Projections
DELE Diploma – Spanish Level B2 Certification
Instituto Cervantes
Skills
Tools
Jira, Rally, Microsoft Word, Microsoft Outlook, Zoom, Board Reporting, Atlassian Suite, Atlassian, Confluence, Google Analytics
Paradigms
B2B2C, Agile, Kanban, Requirements Analysis, Agile Product Management, Agile Project Management, Acceptance Testing, Business to Business to Consumer (B2B2C), Scrum, User Testing, Design Thinking, Agile Software Development, Mobile App Design, Spatial Databases, Object-oriented Design (OOD), Marketplace Platforms
Industry Expertise
Marketplaces, Logistics, Digital Agencies, Government, Healthcare
Other
Microsoft PowerPoint, Microsoft Excel, Google Meet, Microsoft Teams, Strategy, Strategic Planning, Product Strategy, Market Research, Organizational Design, Product Management, Feature Prioritization, Stakeholder Management, Product Roadmaps, User Research, Quantitative User Research, Analytics, B2B, Strategic Planning & Execution, Product Planning, Roadmaps, Product Vision, Personas, Product Discovery, Platforms, Platform Design, Information Architecture (IA), Resource Management, Product Requirements Documentation (PRD), Product Development, Project Planning, Discovery Workshops, Cross-functional Collaboration, Data Analytics, New Product Development, Product Delivery, SWOT Analysis, User Personas, Project Timelines, Web Applications, Backlog Management, Feature Backlog Prioritization, Conceptualization, Mobile Applications, MVP Design, Minimum Viable Product (MVP), User Experience (UX), User Interface (UI), Ideation, User Flows, Requirements, System Requirements, Digital Experience Design, User Stories, Team Leadership, Web & Mobile Applications, Communication, Presentations, Agile Leadership, Technical Product Management, UX Strategy, Sprint Planning, Product Launch, User Validation, Product-market Fit, Competitor Analysis & Profiling, Data Reporting, Competition Research, Marketing Research & Analysis, Market Research & Analysis, Feature Analysis, Data Visualization, Use Case Analysis, Process Mapping, Process Design, Workflow Diagrams, Functional Requirements, Hypothesis Testing, Data-driven Decision-making, Statistical Data Analysis, Data-informed Decisions, Experimental Design, Estimation & Planning, Startups, Business Models, Diversity, Equity, & Inclusion (DEI), Ideation Workshops, User Feedback, User Requirements, Feature Roadmaps, Software, Cross-functional Team Leadership, Product Development Manager, Digital Product Development, Digital Product Management, Research, Operational Efficiency Improvement, Data-driven Dashboards, Process Flows, Software as a Service (SaaS), SaaS, Business to Business (B2B), Customer Insights, Product Frameworks, Project Reporting, Remote Team Leadership, ROI, User Interviews, Telematics, Market Opportunity Analysis, Feasibility Studies, Business Strategy, Feature Planning, Revenue Modeling, Business Process Optimization, Complex Problem Solving, Stakeholder Engagement, Web Product Management, UX Research, Business Requirements, Technical Requirements, Technical Writing, Diagrams, Product Ownership, Websites, Scope Management, Specs, Mapping, Project Coordination, Product Lifecycle Management (PLM), Web Product Management, User Journeys, Technical Business Analysis, UI Design, Geolocation, Writing & Editing, Planning, Documentation, SaaS Product Management, User Engagement, User Onboarding, Algorithms, Artificial Intelligence (AI), Product Design, Profit & Loss (P&L), Pricing, Service Design, Consulting, Business Analysis, Data Analysis, Software Development, Project Management, Wireframing, Technical Project Management, Android, Negotiation, Estimations, Growth, Go-to-market Strategy, Machine Learning, Mobile Apps, Financial Modeling, Cost Estimation, Monetization Models, Internet of Things (IoT), Sensor Data, Data Privacy, Mentorship & Coaching, Coaching, Product Growth, Mentorship, Team Mentoring, Organizational Structure, Organizational Strategy, Organization, Management Consulting, Pricing Strategy, Apps, Jobs to be Done (JTBD), Market Segmentation, Customer Segmentation, Product Owner, Digital Platform Development, Mobile, Multi-sided Marketplaces, Product Coach, Pitch Decks, UX Design, Quality Assurance (QA), Risk Management, Mobile App Development, Predictive Modeling, Predictive Analytics, Investor Presentations, Big Data, Small & Medium-sized Enterprises (SME), Backlog Grooming, Artificial Intelligence Product Manager, Programming, Software Engineering, Optimization, General Management, Financial Analysis, Human Resources (HR), Marketing, Operations, Organizational Behavior (OB), Design, APIs, Integration, Software Requirements Specifications (SRS), Reporting, API Integration, Extreme Programming, Data Science, Data Cleansing, C, C++, C#, Linux, Visual Studio, Databases, Operating Systems, Waterfall Methodology, Business Systems Analysis, Project Delivery, Edtech Design, Community Growth, Community Development, Community, Two-sided Communities, Use Case Diagram, E-learning, Product Marketing, Digital Transformation, Automation, Corporate Strategy, Fintech, Financials, Telemetry, Third-party Logistics, Partnership Analysis, Software Development Management, Content Management Systems (CMS), Social Networks, Fraud Prevention, Risk Models, Identity, Identity & Access Management (IAM), Finance, Forecasting, Workshops, Market Intelligence, Market Strategy and Research Product Manager, Cybersecurity, SQL, Enterprise SaaS
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